| On Tuesday, August 5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX. Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors. This is one podcast that EVERY author should listen to. |  |
| Jo Virgil has served as a Community Relations Manager for Barnes & Noble for many years. She currently works at the Sunset Valley store in South Austin. A major component of her job is working with authors to produce successful events and book signings. She has worked as a feature writer, reporter, and columnist for the Fort Worth Star-Telegram, and loves to dabble in any kind of writing, fiction and non-fiction. She has a Master’s degree in Journalism with a minor in Environmental Science, reflecting her love of writing as well as her deep appreciation of and respect for nature. She is Vice President of the Board of the Writers’ League of Texas and also serves on the Board of the Central Texas Storytelling Guild |  |
Category Archives: Technology - Page 6
Jo Virgil – Getting Your Book into a National Book Store
Posted by Victor Volkman
on August 7, 2008
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Jim and Linda Salisbury – Smart Self-Publishing Ideas
Posted by Victor Volkman
on July 19, 2008
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| On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House. Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena. |  |
| Jim and Linda are authors of “Smart Self-Publishing: An author’s guide to producing a marketable book” now in its third edition. The book has been mentioned in both Newsweek and BottomLine Personal. Listen up to this podcast and find out how to get a FREE copy of this $16.95 book for just the nominal charge of $6.00.Jim is the publisher at Tabby House now based in Central Virginia, and was president of the Florida Publishers Association for many years. He and Linda offer self-publishing seminars in libraries, bookstores and for writers’ groups. They are members of FPA, Publishers Association of the South, and Independent Book Publishers Association (formerly Publishers Marketing Association).Linda is the author of the juvenile fiction Bailey Fish Adventure series, which has won four national honors. The sixth book in the series will be out this fall, and she has another environmentally orien ted children’s book to be released soon. She is a former journalist and a free-lance writer. |
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Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers
Posted by Victor Volkman
on July 14, 2008
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On Thursday, July 10th 2008 Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including,
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| Susan Kendrick and Graham Van Dixhorn, of Write To Your Market, Inc., help you develop a powerful brand with your book cover so that you can achieve the visibility, recognition, and results of today’s most successful “authorpreneurs.” Their clients report results like selling 125,000 copies of a first book, many based on the title alone. Their clients also use the cover language Susan and Graham create to increase Amazon rankings before their books are released; get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows, including Dr. Phil and The Today Show; and help them win more than 23 major book awards, including Ben Franklin, IPPY, Foreword Magazine, and DIY.Susan and Graham serve clients across the U.S. and in Canada, England, Europe, and Australia, who are experts in the fields of: health, relationships, business management, and many other topics. |  |
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Gini Scott Graham – Making Connections: Syndication, Publication, Agents, …
Posted by Victor Volkman
on April 11, 2008
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| On April 3rd, 2008, Irene Watson and Victor R. Volkman spoke with author, publicity guru, and connection maker Gini Scott Graham of Making Connections, Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 years. She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has been frequently quoted by the media, such as a recent short piece in Cosmopolitan seeking advice on a workplace conflict. |
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| Dr. Gini Graham Scott, is the Founder and Creative Director for Making Connections, a Web-based Internet service that connects clients by – email with publishers, agents, the film industry, the media, the game and toy industry, the music industry and others. The company helps clients write an effective query letter that will be received and read and sends out personalized queries to hard to reach contacts in these fields. The company has had over 1000 clients in the 5 years since it was founded, has been written up in the Wall Street Journal and other publications, and has success stories and kudos from over 250 clients – some who have gotten six figure deals through using the service. |  |
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