On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:
Importance of knowing your target market before writing your book
Understanding reading preferences, temperments and personalities of potential readers
Creating a profile of the potential readers/target market
Fully understanding why some readers like your book and others don’t.
Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.
On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about
The importance of website presence,
Making the site about your visitor (not you),
Designing your site to fit a specific purpose and pattern of interaction, and
Tailoring your site to improve response to specific Myers-Briggs typed personas.
On March 30th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving Healing Press, Inc. This is a free-for-all discussion on many critical book marketing aspects including: social networking, public events, book videos, professional appearances, co-op flyer mailouts, websites for authors, and marketing mistakes. Don’t forget to listen to Part I of our podcast too!
Irene Watson is author of The Sitting Swing: Finding the Wisdom to Know the Difference, the proprietor of Reader Views Inc., Blogging Authors dot com, Inside Scoop Live, and many other publicity and marketing related activities. Tyler Tichelaar is the owner of Marquette Fiction and author of the Marquette Trilogy, a saga of 150 years on the shores of Lake Superior, and is the proprietor of Superior Book Promotions, a full-service literary and editorial consulting firm. Victor R. Volkman is the publisher behind Loving Healing Press Inc. and Modern History Press and publishes a full line of books on trauma recovery, personal growth, and coping with disabilities as well as the editor of numerous anthologies including More Than A Memory: Reflections of Viet Nam
On March 16th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving Healing Press, Inc. This is a free-for-all discussion on many critical book marketing aspects including: Amazon launches, online author readings and podcasts, editing and proofing, awards programs, book giveaways, author and publisher associations, blog book tours
Irene Watson is author of The Sitting Swing: Finding the Wisdom to Know the Difference, the proprietor of Reader Views Inc., Blogging Authors dot com, Inside Scoop Live, and many other publicity and marketing related activities. Tyler Tichelaar is the owner of Marquette Fiction and author of the Marquette Trilogy, a saga of 150 years on the shores of Lake Superior, and is the proprietor of Superior Book Promotions, a full-service literary and editorial consulting firm. Victor R. Volkman is the publisher behind Loving Healing Press Inc. and Modern History Press and publishes a full line of books on trauma recovery, personal growth, and coping with disabilities as well as the editor of numerous anthologies including More Than A Memory: Reflections of Viet Nam
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