Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Clay Campbell – Twelve Steps to a Better Website

Posted on February 10, 2009 by Victor Volkman

On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.”  He is the author of two books  Get Big Results from Your … Continue reading →

Posted in Guests, Marketing, Websites | Leave a comment

Lynda Goldman – Turn that Book into a Course or Workshop!

Posted on January 25, 2009 by Victor Volkman

On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell … Continue reading →

Posted in Marketing, Nonfiction | Leave a comment

Valerie Connelly – The Publishing Revolution and How it Affects You, the Aspiring Author

Posted on November 8, 2008 by Victor Volkman

On November 6th, 2008 Irene Watson and Victor R. Volkman spoke with author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of … Continue reading →

Posted in Getting Published, Marketing | Leave a comment

Carol Denbow – What’s Killing Your Publishing Career?

Posted on October 15, 2008 by Victor Volkman

On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing … Continue reading →

Posted in Book Development, Getting Published, Marketing, Tyler Tichelaar | Leave a comment

Alice B. Acheson – Publicity for Pennies

Posted on September 5, 2008 by Victor Volkman

On September 4th, 2008 Tyler Tichelaar and Victor R. Volkman  spoke with publicist and industry veteran Alice B. Acheson about marketing on the cheap. Alice has been an independent marketing and publishing specialist working with large and small publishers since … Continue reading →

Posted in Marketing, Nonfiction, Self-Publishing, Tyler Tichelaar | 1 Comment