Category Archives: Genres

Every genre has its stated and unstated rules whether it is a Mystery, Romance, Western, Sci-Fi, or Techno-thriller. Learn the mastery of the rules and marketing to people who want to read what you write in this ongoing series of guest experts.

Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book

On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service … Continue reading

Posted in Book Development, Fiction, Guests, Historical Books, Irene Watson, Personas, Tyler Tichelaar | Leave a comment

Patricka Vaughn – How to Write Your Own Story

On August 6th, 2009 Irene Watson and Victor R. Volkman spoke with writing and publishing guru Patricka Vaughn about how to get started in your memoir/autobiography or biography of a loved one. Patrika Vaughn, world’s leading Author’s Advocate, is the CEO of A … Continue reading

Posted in Book Development, Historical Books, Memoir | Leave a comment

Tweed Scott – Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room

On June 21st, 2009  Irene Watson and Victor R. Volkman spoke with professional speaker, humorist, and author Tweed Scott about how to profitably combine speaking and sales events. Tweed is an award winning speaker and the author of the 3-time … Continue reading

Posted in Guests, Marketing, Regional Books, Speaking | Leave a comment

Irene Watson – Targeting Your Website Marketing to Personas

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since … Continue reading

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2009 Book Marketing Roundtable – Part II

On March 30th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving … Continue reading

Posted in Irene Watson, Marketing, Nonfiction, Tyler Tichelaar, Victor Volkman | Leave a comment