On Tuesday, August 5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX. Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, [...]
On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for [...]
On Thursday, July 10th 2008 Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including, Why starting your cover [...]
On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing. Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the basic facts for us on how brands work in the book genre and how important they [...]
On June 19th, 2008 Irene Watson spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system. Specifically, we talked about the publishing lifecycle and how library cataloging and [...]