Penny Sansevieri – The Virtual Author Tour™

On June 14th, 2007 Irene Watson and Victor Volkman spoke with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., a best-selling author and internationally recognized book marketing and media relations expert. She told us the secrets of The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.  
Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including From Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™. Penny has placed authors on: The View, CBS The Early Show, CNN Showbiz Tonight, NY Post, NY Daily News, Fox in the Morning and many other national syndicated network and cable shows. To learn more about Penny’s books or her promotional services, you can visit her web site.   

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