Category Archives: Branding

Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers

On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most … Continue reading

Posted in Book Design, Book Development, Branding, Self-Publishing | Leave a comment

Emily Heineman – Success through building your book as a brand

On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the … Continue reading

Posted in Branding, Guests | Leave a comment

Paul McNeese – Leveraging Your Book as a Brand Building Opportunity

On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of  Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. … Continue reading

Posted in Branding, Guests, Marketing | 2 Comments