Social media marketing is the 800 pound gorilla in the room nowadays. The trend is so widespread that it is one of the most popular ways to market a business or profession on the internet besides using Google to be findable.
Of all social media platforms, Facebook is the most used. With over 1 billion users as of September 12, 2012, businesses, professionals, and every day folks are riding the wave with no end in sight.
Interestingly, Google recognizes the significance of this trend and they count the importance of social media platforms when ranking websites for search engine optimization. In layman’s terms that simply means if you’re popular on Facebook, Twitter, YouTube, etc., Google will know it and will reward your website with higher ranking if you correctly set up linking between your site and the social platforms.
Lastly, businesses and professionals are urged to create a marketing funnel using social media platforms and search engine marketing. Combined, it is powerful marketing.
