Category Archives: Personas

Irene Watson – Target Marketing for NonFiction Writers: Why Some People Won’t Read Your Book

Posted on August 29, 2009 by Victor Volkman

On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene … Continue reading →

Posted in Alan E. Smith, Book Development, Guests, Irene Watson, Marketing, Nonfiction, Personas | Leave a comment

Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book

Posted on August 21, 2009 by Victor Volkman

On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service … Continue reading →

Posted in Book Development, Fiction, Guests, Historical Books, Irene Watson, Personas, Tyler Tichelaar | Leave a comment

Irene Watson – Targeting Your Website Marketing to Personas

Posted on May 15, 2009 by Victor Volkman

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since … Continue reading →

Posted in Guests, Irene Watson, Marketing, Personas, Regional Books, Tyler Tichelaar | Leave a comment