Category Archives: Bookstores

Elaine Wilkes – Getting Your Book into Bookstores

Posted on December 18, 2010 by Victor Volkman

Drew Gerber of PitchRate interviewed Elaine Wilkes, author of Nature’s Secret Miracles about how she got her book into bookstores with NO support from her publisher and NO interest from corporate buyers at Barnes & Noble and Borders.  It’s a … Continue reading →

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Jonathan Maxwell – Arranging Public Appearances

Posted on May 7, 2010 by Victor Volkman

On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books … Continue reading →

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Lissa Warren – Get your book on the store’s front table

Posted on April 18, 2009 by Victor Volkman

On April 8th, 2009 Irene Watson and Victor R. Volkman spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has … Continue reading →

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Shel Horowitz – Breaking Out of the Bookstore

Posted on January 31, 2007 by Victor Volkman

On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use … Continue reading →

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