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Category Archives: Branding
Maryann Reid – How to Position Yourself as an Expert to the Media
On July 9th, 2012 Susan Violante and Victor R. Volkman spoke with bestselling author and media guru Maryann Reid about how to go from author to media sensation. Maryann Reid is an Award-winning author and entrepreneur who has been featured … Continue reading
Posted in Branding, Coaching, Marketing, Platform
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Irene Watson – Creating Your Marketing Platform
On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, … Continue reading
Posted in Branding, Irene Watson, Platform
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Paul McNeese – Differentiating Your Book From Run-of-the-Mill Genres
On August 19th, 2011 Irene Watson and Victor R. Volkman spoke with publishing and marketing guru Paul McNeese. Paul spent 27 years writing for radio, TV, newspapers, magazines and in corporate America before retiring to create his own organization. Paul’s … Continue reading
Posted in Branding, Marketing, Self-Publishing
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Jim Bouchard – Promoting Your Book by Being a Media Personality
On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous … Continue reading
Posted in Branding, Media Interviews, Speaking
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Tom Wanek – Currencies that Buy Credibility for Your Book
On October 7th, 2010 Irene Watson and Alan E. Smith spoke with marketing guru Tom Wanek about the six essential ingredients (or “currencies”) to successful marketing Tom Wanek. His book, Currencies That Buy Credibility, teaches the foundation that every smart … Continue reading
Posted in Branding, Marketing
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