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Category Archives: Branding
Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers
On Thursday, July 10th 2008 Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about what makes a powerful book cover and how to transform your book’s cover into your most … Continue reading
Posted in Book Design, Book Development, Branding, Self-Publishing
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Emily Heineman – Success through building your book as a brand
On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing. Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the … Continue reading
Posted in Branding, Guests
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Paul McNeese – Leveraging Your Book as a Brand Building Opportunity
On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. … Continue reading
Posted in Branding, Guests, Marketing
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