Manish Seghal – The Seven Fundamentals of Digital Publishing

On October 4th, 2012 Irene Watson and Victor R. Volkman spoke with digital publishing entrepreneur and applications guru Manish Seghal about key factors for success in the digital publishing marketplace. Manish is the Founder and CEO of Nov8rix, a New York City-based mobile technology company. Nov8rixhas created several products which are iPad Publisher, One Publisher, and Smartphone Publisher and two platforms that power more than 300 mobile content publishing apps released on Apple iOS and Android devices. He has expertise in digital publishing, strategy, marketing and monetizing content. Among the fundamental values we discussed were:

Going mobile: how and why
Know your target market: who
Content is king
Start with replicas
Spend 80% of your resources / budget on marketing
Publish thru your own dev accounts
Track your data

Listeners who hear the complete podcast will learn of a special offer with Nov8rix which can get them started for no money down and a savings of hundreds of dollars on a content-rich, turnkey solution for instant iPad exposure of multiple books or other pubs. Offer expires October 31st, 2012 so don’t delay!