Jim and Linda Salisbury – Smart Self-Publishing Ideas

Posted on July 19, 2008 by Victor Volkman
On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House.  Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena.
Jim and Linda are authors of “Smart Self-Publishing: An author’s guide to producing a marketable book” now in its third edition. The book has been mentioned in both Newsweek and BottomLine Personal.  Listen up to this podcast and find out how to get a FREE copy of this $16.95 book for just the nominal charge of $6.00.Jim is the publisher at Tabby House now based in Central Virginia, and was president of the Florida Publishers Association for many years. He and Linda offer self-publishing seminars in libraries, bookstores and for writers’ groups. They are members of FPA, Publishers Association of the South, and Independent Book Publishers Association (formerly Publishers Marketing Association).Linda is the author of the juvenile fiction Bailey Fish Adventure series, which has won four national honors. The sixth book in the series will be out this fall, and she has another environmentally orien
ted children’s book to be released soon. She is a former journalist and a free-lance writer.

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Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers

Posted on July 14, 2008 by Victor Volkman
On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including,

  • Why starting your cover early in the process of creating your book is a good idea.
  • When should you start marketing your book?
  • How to build your brand using your book cover.
  • What are the criteria for a great non-fiction book title and subtitle?
  • What is involved in obtaining killer endorsements and testimonials?
  • What if your book has multiple target audiences?
  • What comes first on a cover, words or design?                                           
Susan Kendrick and Graham Van Dixhorn, of Write To Your Market, Inc., help you develop a powerful brand with your book cover so that you can achieve the visibility, recognition, and results of today’s most successful “authorpreneurs.” Their clients report results like selling 125,000 copies of a first book, many based on the title alone. Their clients also use the cover language Susan and Graham create to increase Amazon rankings before their books are released; get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows, including Dr. Phil and The Today Show; and help them win more than 23 major book awards, including Ben Franklin, IPPY, Foreword Magazine, and DIY.Susan and Graham serve clients across the U.S. and in Canada, England, Europe, and Australia, who are experts in the fields of: health, relationships, business management, and many other topics.

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Emily Heineman – Success through building your book as a brand

Posted on June 27, 2008 by Victor Volkman
On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success.  Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series.  We looked at the nuts-and-bolts of establishing a brand, ensuring your brand is associated with quality, and the importance of consistency among other issues in this wide-ranging discussion. Emily Heineman
Emily works with Sandy Lawrence (CEO and Founder of Perceptive Marketing) as the Marketing Director for the company. Most of Perceptive Marketing’s clients are authors or publishers and Emily helps them realize their dreams. She helps to create marketing materials, including press releases, media kits, and press kits, and she facilitates the booksignings and other special events. Many of the Perceptive Marketing authors are children’s book authors who want to present their program and book in the schools. Emily works with the librarian to coordinate the events and make it enjoyable and fun for the author and the kids. Emily is one of the leaders in Perceptive Marketing’s latest project, Operation StoryTime, a program that helps bring authors and books to schools that do not have a budget for author visits – or money to buy the books. Perceptive Marketing

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Victor R. Volkman – Publishing, ISBN, the Library of Congress, and BISAC

Posted on June 25, 2008 by Victor Volkman
On June 19th, 2008 Irene Watson spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system.  Specifically, we talked about the publishing lifecycle and how library cataloging and sales fits in with rest of the picture in pre-publication publicity. Additionally, we explained the nuts-and-bolts of ISBN registration, working with Books-In-Print, and how distributors and bookstores learn about new titles.
Victor Volkman is the President of Loving Healing Press Incorporated, a small publisher which has been dedicated to producing self-help, psychology, trauma recovery, and personal growth books since 2003. LHP has produced more than 60 titles covering such diverse areas as physical disabilities, medicine and alternative health, abuse recovery, mindfulness, and critical incident stress management. Their books are sold in the USA, Canada, and the UK via Ingram, Baker & Taylor, Bertrams Books, Quality Books, New Leaf Distributing, and other distributors. The overall mission statement is simply Redefining what is possible for healing mind and spirit. He is the author of six books on topics from psychology to computer programming and his next book will be called Power Publishing.

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Ken MacLean – How to Improve Your Editing Skills

Posted on May 12, 2008 by Victor Volkman

Click here for RSS feed! Ken MacLeanOn Thursday, May 8th, 2008, Tyler Tichelaar and Victor Volkman spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe: Harnessing the Power of Thought to Consciously Create Your Life. He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trail
, and sharing substantive content with the public.  His newest venture is a book editing service bureau.

Other books by Maclean include: Dialogues – Conversations with My Higher Self and several eBooks including What Do You Do and When all Hell Breaks Loose? and “Life’s Little Instruction Manual”. His latest projects involve using Internet flash movies to portray the key concepts of his philosophy. Ken’s most recent book is titled simply I Love You Dad, an exploration of communication after his father’s recent passing. Ken’s main area of interest is the relationship between science and spirituality, and his conviction, through personal experiences, that consciousness is not biologically based. He holds bachelor’s degrees in both Computer Science and Political Science.

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