Carolyn Howard-Johnson: The Great First Impression (Book Proposals)


On June 4th, 2009, Irene Watson and Victor R. Volkman interviewed book development and marketing guru Carolyn Howard-Johnson on the fine art of book proposal writing and why it matters. Carolyn Howard-Johnson is a poet, fiction writer and is author of the multi award-winning HowToDoItFrugally series of books for writers as well as The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book in Twenty Minutes or Less, an Amazon Short which she calls her “49 cent wonder.” We talked about the “A” to “Z” of book proposals and how to make your unique voice shine through, we also covered other aspects including:

  • What made you write The Great First Impression Book Proposal
  • What makes this how to on book proposals different from most–other than it’s being only 49 cents?
  • What is the most important part of a book proposal?
  • What about query letters? How are they similar to proposals and different?
  • Why did you choose to use the Amazon Short format for The Great First Impression Book Proposal?
Carolyn Howard-Johnson speaks on Utah’s culture, tolerance and book promotion and editing and has appeared on TV and hundreds of radio stations nationwide. She is an instructor for UCLA Extension’s world-renown Writers’ Program and her how-to book, The Frugal Book Promoter: How to Do What Your Publisher Won’t was named USA Book News’ “Best Professional Book 2004.” and the Irwin Award. Her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success also won a nod from USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.Carolyn loves to travel and has studied at Cambridge University in the United Kingdom; Hertzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal with her wherever she goes. Her website is:


Listen to the PodCast!

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