Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Jo Virgil – Getting Your Book into a National Book Store

Posted on August 7, 2008 by Victor Volkman

On Tuesday, August  5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX.  Jo shared the secrets of what it takes to get … Continue reading →

Posted in Marketing, Self-Publishing | 1 Comment

Jim and Linda Salisbury – Smart Self-Publishing Ideas

Posted on July 19, 2008 by Victor Volkman

On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for … Continue reading →

Posted in Childrens Books, Guests, Marketing, Self-Publishing, Tyler Tichelaar | Leave a comment

Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers

Posted on July 14, 2008 by Victor Volkman

On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most … Continue reading →

Posted in Book Design, Book Development, Branding, Self-Publishing | Leave a comment

Emily Heineman – Success through building your book as a brand

Posted on June 27, 2008 by Victor Volkman

On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the … Continue reading →

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Gini Scott Graham – Making Connections: Syndication, Publication, Agents, …

Posted on April 11, 2008 by Victor Volkman

On April 3rd, 2008, Irene Watson and Victor R. Volkman spoke with author, publicity guru, and connection maker Gini Scott Graham of Making Connections, Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an … Continue reading →

Posted in Agents, Getting Published, Marketing, Self-Publishing | Leave a comment