Steve Neubauer : Qualifying Your Idea for a Book

Join us on Internet Voices Radio on Thursday, Nov. 9th, 2006 at 8PM EDT as we speak with professional publisher and author coach Steve Neubauer.  Steve will brief us and lead a lively discussion about key factors in book development: doing your competitive analysis, matching your work to customer expectations of the genre, understanding demographics and its role in marketing, and discovering your promotional strengths and weaknesses.

Steve Neubauer is a co-founder of the publishing firm, Inc. The company serves as an incubator for new authors and works with professional speakers and consultants to create books about their specialty areas. Steve worked 25 years for IBM as a senior market intelligence professional researching and analyzing emerging social, technological, environmental, economic, and political trends. His analyses helped shape the designs of many products and services that lead the industry in new and innovative approaches.

He now focuses on helping new writers establish themselves and fulfill their publication dreams. Steve and his wife Joan own and operate, Inc. and help develop new and talented writers. They offer everything an author needs from editing, cover design, typesetting, distribution, royalties, and promotion. Word has published over 60 books that help authors present their books to the marketplace, build credibility, polish their promotional skills, and approach bigger publishers.

Listen to the PodCast!

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