Deltina Hay – Book Marketing on the Mobile Web

On December 22nd, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke withDeltina Hay, author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide, is a web developer, publisher, and small business owner. She is the founder of Plumb Web Solutions, helping small businesses and publishers with website creation; search and social media optimization; and content marketing. Deltina informed us on several points of interest including

How is the mobile web different than the regular Internet?
Why do I need a mobile version of my website?
Mobile apps are all the rage, but do I need one?
I hear some people are offering their books as mobile apps. How can I do that?
What should I do differently when marketing to smartphone users?
What are QR codes, and how can I leverage them to sell my books?
How can I leverage location-based services like foursquare and Google places?
What should I know about the future of mobile marketing – such as augmented reality and NFC chips
How do I choose platforms: Android or iOS (iPad/iPhone)

Deltina Hay

Hay presently teaches the graduate level Social Media Certificate program for Drury University, and teaches classes on Udemy.com. She serves on the Board of Directors for the Independent Book Publishers Association (IBPA), and the International Marketing Standards Board.