Irene Watson – Getting Great Reviews

On Thursday, June 28th at 8PM EDT Victor Volkman and Tyler Tichelaar interviewed Irene Watson, author, entrepreneur, and managing editor of ReaderViews. Irene shared with us an insider’s look at how book reviews really work, how to get your book successfully reviewed including strategies and tips, and prepublication vs post-publication reviews and what to do with them. As owner of a book review, editing, coaching, and manuscript submission service bureau, she has a unique viewpoint of how things really work.  
A native of Northern Alberta, Irene’s career took her from career counseling, to business ownership, to working in management for a police force, to spiritual counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views. She has an M. A. in psychology from Regis University in Denver, CO.  

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After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was published in October 2005 and co-edited a recent release The Story That Must be Told. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Reader Views has since expanded into author publicity, editing, creating book videos, and the most recent, coaching for book proposals and manuscript submission service.  The Sitting Swing: A Memoir
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Janet Walters and Jane Toombs – Becoming Your Own Critique Partner

On Thursday, June 21st at 8:00PM EDT we spoke with Janet Walters and Jane Toombs about essential mistakes that every writer must work to avoid and how to proactively defend against these issues. For example, we covered “Show vs. Tell” in conveying action, preventing “False Starts” to make sure your story starts and ends in the right place, and the nature of dialogue and what it should convey, to name a few topics in this jam-packed interview.
Janet Walters is both a nurse and a novelist. She has published 28 novels and four non-fiction books over a 30-year writing career, three of these written as a ghost-writer. Janet has written in many genres including: Romances from sweet to spicy and from contemporary to historical. She has written paranormal and fantasies, cozy mysteries and suspense.   

In 2003, Becoming Your Own Critique Partner (with Jane Toombs) won the EPPIE award for non-fiction. Jane Toombs is the author of eighty some published books and fifteen or so novellas or short stories. She writes in all genres except men’s action and erotica, though paranormal is her favorite to read and write.

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Maricopa County Ditches Dewey Decimal!

From Library Journal 

Well, it won’t be the first public library in the country to drop the Dewey Decimal Classification system, as the Arizona Republic suggested May 30, but the Maricopa County Library District, Phoenix, AZ, is pushing the envelope in its new Perry branch, scheduled to open next week. The branch’s 24,000-item collection will take its cue from bookstores, drawing on the 50 or so subject headings used by the Book Industry Study Group. Director Harry Courtright came up with the
idea and assigned Marshall Shore, the adult services coordinator, to implement it. Most library users, Courtright told LJ, say they come to browse, but Dewey doesn’t facilitate browsing. Thus the the new subject headings, as well as an effort to get more books shelved at eye level.

Shore says the layout of the branch, which is part of a high school campus in the fast-growing town of Gilbert, also aims to echo bookstores with nooks and crannies aimed “to create a sense of intimacy and privacy.” Maricopa outsources all of its cataloging, and Brodart, which provided the opening day collection, worked to translate Dewey to the new taxonomy. In the catalog, the record will indicate the subject heading, and books are then alphabetized by author. “We’ll be working with staff to develop the taxonomy,” Shore said. “It’s a small branch, and the collection is not huge. If we open a larger branch, we’d need to fine tune it.”

Asked about potential pitfalls, Courtright said, “We might find out our customers don’t like it.” Added Deputy Director Cindy Kolaczynski, “The pages are probably a little nervous,” but she noted that the sections in the library would each be fairly small. She added that staff were hired for the branch who embraced the evolving mission. And, where, for example, might the biography of sports figure go? Probably biography, Shore said, but the library would remain flexible as it assesses patron response. In some cases, the new taxonomy might allow for more granularity; DVDs, for example, won’t be labeled simply as fiction, but will be broken down by genre, as in video stories. Movable bookshelves on wheels, added Shore, will help the library create flexible displays of books.

The news of the new branch stimulated several comments on the Arizona Republic web site, as well as on librarian mailing lists. For example, Francis Buckley, former Superintendent of Documents at the United States Government Printing Office, commented in a message re-posted on pub-lib, “Approximately 50 years ago, under the legendary Ralph Ulveling, the Detroit Public Library instituted Reader Interest classification in its branches. The books in each branch were arranged by categories of interest to the local population by the librarians in that branch. It finally petered out as reduced staff no longer had the time for customization and since it was difficult for staff transferred from one location to another to locate books.”

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Announcing – Authors Airwaves!

Victor R. Volkman is proud to bring you a new podcast stream devoted entirely to airing authors talking about their work.  This new program, entitled Authors Airwaves, will feature selected authors reading from their work, being interviewed, and providing brand new never-before heard material.  Our authors range from the inspirational to the pragmatic and I’ll be posting one new audioblog right here every Friday.  Authors Airwaves is a production of Loving Healing Press

Thanks and we look forward to seeing you on Authors Airwaves!

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Penny Sansevieri – The Virtual Author Tour™

On June 14th, 2007 Irene Watson and Victor Volkman spoke with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., a best-selling author and internationally recognized book marketing and media relations expert. She told us the secrets of The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.  
Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including From Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™. Penny has placed authors on: The View, CBS The Early Show, CNN Showbiz Tonight, NY Post, NY Daily News, Fox in the Morning and many other national syndicated network and cable shows. To learn more about Penny’s books or her promotional services, you can visit her web site.   

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