Jacqueline Marcell – How to Get Celebrity Endorsements

On Thursday, July 27th, 2007 Irene Watson and Victor Volkman spoke with Jacqueline Marcell, best-selling author on eldercare, about how to get celebrity endorsements. She shares her secrets of how she obtained more than 50 prestigious endorsements including Hugh Downs, Regis Philbin, John Hopkins Memory Clinic, Duke University Center for Aging, Dr. Nancy Snyderman of NBC News, John D. Rockefeller IV, Leeza Gibbons, Ed Asner, Dr. Dean Edell, and others. Jacqueline says her missions are to: bring attention to the importance of long-term care planning; encourage funding for Alzheimer’s research and heighten early diagnosis awareness; enlighten healthcare professionals how they can better help the families they work with; provide solutions and hope to caregivers; expose elder abuse and exploitation.  Jacqueline Marcell
Jacqueline Marcell was so compelled by a year of being the sole caregiver to her challenging elderly father and sweet but ailing mother (both with early Alzheimer’s not properly diagnosed for over a year), that once she figured everything out, medically and behaviorally, she gave up her stalled career as a television executive to become an advocate for eldercare awareness and reform. Determination to save others from a similar experience resulted in Jacqueline’s first best-selling book which written with a humorous twist on a serious subject. “Elder Rage, or Take My Father… Please! How to Survive Caring for Aging Parents.” It became a Book-of-the-Month Club selection; is required text at numerous universities for courses in geriatric assessment and management; and is being considered for a feature film.She is a big fan of www.BlurbsForYourBooks.com which is mentioned se
veral times in the show but please use the above link because a lot of people have mistyped it.  Thanks
 Elder Rage!

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Emi Battaglia – Facts and Truths from a Top Traditional Publisher

On Thursday, July 19th 2007, Victor R. Volkman and Irene Watson spoke with Emi Battaglia, Vice-President and Associate Publisher at Grand Central Publishing, a division of Hachette Book Group (formerly known as Warner Books). She directs the entire range of marketing strategy and activities for the company and all books on their lists. Emi spoke with us about how marketing works in “one of the biggest of the small publishers”. With an annual output of 300 new titles per year, GCP has a considerable role in the marketplace. We talked specifically about how a traditional publisher supports the author with marketing, how book and media tours work, how books get placed into a traditional publisher, and how a unique marketing mix can be developed to match the strengths of each title and its author.
Emi works closely with the publisher, authors and editors, and with the heads of sales, advertising/promotion, account marketing, publicity, and online marking. Emi has been in the publishing business since 1984 in various positions at St Martin’s Press, New American Library, Simon and Shuster and other companies. She helpedan launch Martha Stewart Living magazine and has earned two Awards for Excellence from Literary Market Place (LMP). She has personally worked with many notable authors including Jack Welch, Kitty Kelley, Michael D. Eisner, Maria Shriver, Bill Gates, David Baldacci, and Brad Meltzer. She is sharing her unique experience of more than 20 years in the publicity side of the business. Her passion is seeing an author deliver their message successfully through the media to bookbuyers. Listen to the PodCast!   Click here for RSS feed!   

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George Wood – Theme Music for AuthorsAccess

We are proud to announce the use of George Wood’s original composition and performance of “Lost in a Dream” as the official theme music of Authors Access.  It’s an upbeat arrangement of acoustic guitar, drums, and synthesizer.

George has been a music professional for the last 10 years; his portfolio contains everything from Programming manager for the United Kingdom’s leading manufacturer Standard MIDI files ‘Hands On’ MIDI Software Ltd, to overseeing the development of a range of Karaoke tracks for Easy Karaoke’s astonishing Groove Station Microphone.

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Bob Sanders – Writing for the SciFi and Fantasy Market

On Thursday, July 12th, 2007 Victor Volkman and Tyler Tichelaar spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. This is a publisher that selects books based on the quality of writing, story, entertainment value, and sales potential. The press encourages first-time authors, as well as those who have been previously published and want to put their books back into print. Mundania currently publishes works of science fiction, fantasy, romance, horror and historical fiction and has been in business since 2002.Bob spoke with us about what makes writing for SciFi and Fantasy markets a unique challenge and how the author can build a fanbase far in advance of publication.  He also addressed how to build regional attention into national attention and how to make sure the publisher reads and responds your manuscripts. Bob Sanders

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Streaming Audio Now Available!

Authors Access proudly announces live streaming audio from our site!  No longer is it necessary to download the entire MP3 file before you can start listening.  Simply click on the PuPuPlatter Player and you’re done!  What could be easier?? PupuPlayer PRO

You can still continue to listen to the downloads via iTunes and our RSS feed as usual of course.

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