Brad Grochowski – Selling Books Successfully Online

Posted on February 8, 2008 by Victor Volkman
On Feb. 7th, 2008 Victor R. Volkman and Irene Watson spoke with Brad Grochowski of AuthorsBookshop about what it takes to sell books online. Brad has been running his own online bookstore for several years and it provides many of the same features that Amazon does: blogs, reviews, forums, PDF previews, and complete control of the product detail pages.  We talked about marketing strategies and tactics, how to use your time online effectively, quality and the market perception of independently published books, how we can emulate the success of indie music and films, and why you would choose to self-publish or work with a small press.
Brad Grochowski is a web entrepreneur and programmer, author and actor.  He is the founder of AuthorsBookshop.com, an online bookstore that specializes in selling independently published books, as well as the website RandomBookMachine.com and the soon to be launched OurLittleBaltimore.com.  His is also the author of the book The Secret Weakness of Dragons and Other Tales a Fairy Whispered In My Ear The Secret Weakness of Dragons

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Posted in Childrens Books, Marketing, Self-Publishing | Leave a comment

Laura Waldman – Astrological Forecasting for Writers

Posted on January 18, 2008 by Victor Volkman
On Thursday, January 17th, 2008 Victor R. Volkman and Irene Watson spoke with astrologer and teacher Laura Waldman.  Laura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom you can succesfully collaborate with. An Astrological birthchart is a complex and highly individualized method of personality typing. Predictive astrology can help you with timing your marketing moves. Relationship astrology can help you choose compatible editors and publicists. Astrology can predict general social and cultural trends that help you research the saleability of a book. Laura Waldman
Laura Waldman has had a private practice as a Consulting Astrologer since 1984. She lives in Austin Texas and has clients all over the world. She is the Vice-President of the Astrological Society of Austin. Laura is the staff astrologer for The Crossings Austin, an affiliate of the Omega Institute. Laura has taught astrology classes, presented workshops, and given astrology lectures in Texas, Louisiana, and New Mexico. Laura also leads Women’s Dream Circles. She specializes in making astrology accessible and useful and enjoyable for everyone. She writes a monthly Astrology Newsletter.

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Victor R. Volkman – Amazon Adventures: Staring Down “Earth’s Biggest Bookstore”

Posted on January 4, 2008 by Victor Volkman
Hello and welcome to a special edition of Authors Access where Authors get published and published authors get successful. I’m your host Victor Volkman, from Loving Healing Press in Ann Arbor Michigan.  Tonight we will be listening to my lecture “Amazon Adventures” delivered live at the Motown Writers Conference on November 9th, 2007. In this lecture, I’ll be covering a variety of Amazon programs and strategies including: Amazon Advantage, Amazon Associates, Amazon Connect, Amazon Marketplace, Amazon Mechanical Turk.  I’ll also highlight how to make Advanced Tactics work for you such as Listmania!, Search-inside-the-book, social networking, video reviews, and much more. Loving Healing Press
Be sure to download the accompanying PowerPoint presentation that goes with this lecture  so you can read along as we cover the material (PDF version).  This lecture was recorded about two weeks before the release of the Amazon Kindle eBook reader so we won’t be mentioning it.  However, we hope to have a show in early 2008 that highlights the strengths of this platform and how to parlay your Amazon experience with the Kindle reader.  Now sit back and listen to Amazon Adventures recorded in the Southern Fires restaraunt in Detroit Michigan. 

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Linda Daly – Book Marketing 101

Posted on December 29, 2007 by Victor Volkman
Victor R. Volkman presents a special edition of Authors Access recorded live at the Motown Writers Conference on November 9th, 2007 at the Southern Fires restaraunt in Detroit, Michigan.  Our guest is author and publisher Linda Daly, who is also the owner of Light Sword Publishing.  Linda brings her hard-won knowledge of book marketing to the table including: developing a visual image, creating flash movies, focusing on your message, and developing concise marketing materials. Linda Daly
Light Sword, is a full-service, time-honored, conventional publishing company, dedicated to providing the reader with both fiction and non fiction books from established authors, as well as talented newcomers. The range of genres that we offer, include, but are not limited to:

  • Suspense
  • Romance
  • Fantasy
  • Self-Help
  • Paranormal
  • Historical Romance
  • Mystery
  • Sci-Fi
  • Thriller

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Robert D. Reed – Writing and Publishing Nonfiction

Posted on December 14, 2007 by Victor Volkman
On Thursday, December 13th, 2007 Irene Watson and Victor R. Volkman spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author of more than 50 books and resource guides on a wide range of subjects, including: environmental issues, current affairs, health, business excellence, responsible leadership, education, effective parenting, psychology, ending domestic violence and child abuse, homelessness, and much more. He spoke with us about key issues of the nonfiction market including pre-publication publicity, sizing of print runs, finding distributors and wholesalers, and what an author has to do to be successful — where self-published or not.
Profits from one of his cookbooks fed millions of children worldwide through the C.A.R.E. Organization in New York City. Many of his authors have been featured on television and radio programs, and in newspaper and magazine articles throughout the world.
The founder of Robert D. Reed Publishers, Bob has produced and distributed over 165 titles, including House Calls: How we can all save the world one visit at a time by Patch Adams, M.D. – the compassionate and humorous doctor portrayed by Robin Williams in Universal Picture’s hit film, “Patch Adams.”

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