Deltina Hay – Using Social Media to Promote Your Book

On September 27th, 2007 Victor R. Volkman and Irene Watson spoke with social media developer and expert Deltina Hay. She is the owner of Dalton Publishing, an up-and-coming literary press out of Austin, Texas. Deltina shared with us the new elements that make up Web 2.0 and how to use them: RSS feeds, blog aggregators, Wikis, and social media press rooms just to name a few. We also talked about which technology is most appropriate to your target audience and the strengths and weaknesses of major social media sites, including book/author themed sites such as Shelfari and Book Movement
Deltina Hay has also been programming and doing Web development in one form or another for over 25 years. Her love of publishing and media, coupled with her passion for open source programming led her naturally to Web 2.0 and social media consulting. She is the founder of, a social media and Web 2.0 consulting firm, specializing in helping authors and small publishers succeed in the new, “live” Web.

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