Joyce Scott – How to Overcome Political Games in Publishing

On February 15th 2007 at 8PM EDT we speak with Joyce Scott, IBM Top Sales Leader, executive coach and global firm founder. Joyce defines how to defeat political games and reach specific corporate goals. She’ll be talking with us on critical elements of success in the publishing industry including dodging sacred cows, gamesmanship, playing as a team, and understanding the buyer’s view of your product. Joyce is a nationally credentialed business politics expert with published work, high performance work expertise, and clients and media recommendations. Joyce is CEO of Superb Speakers and Trainers Bureau her own fourteen year old consulting firm featuring expert global speakers, facilitators, consultants, and trainers.

Clients include AT&T,IBM, WITI, Sematech International, 3M, Medtronic, PPDI-Pharmaco, Hispanic and Black MBA Associations members, National Association or Women in Business Association-NAWBO. Joyce Scott is featured in top selling books: Go Girl Guide Surviving Your 20s With Savvy Soul and Style by Julia Bourland by McGraw-Hill and quoted in – How to Act Like a CEO, McGraw Hill and The $100,000 Club both by D.A. Benton, Time-Warner. Joyce’s book on corporate politics, False Labor – Games This Mother Teaches You is in development.

Marjaree Stapperfenne – Choosing the Right Title For Your Book

UPDATE: Our interview was postponed this week due to a medical emergency.  We hope to have Marjaree back in April/May 2007 for this very important show. 

On Thursday, February 8th, 2007 at 8PM EDT we spoke with Marjaree Stapperfenne, managing editor of www.abetterbewrite.com. She shared with us some great “inside” tips on how to get that perfect title that sells your book for you including fitting your title to the genre, preventing buyer disappointment, when to freeze the title, and making the most of synergy.

Ms. Stapperfenne is a mystery-writer in southern New Jersey. Having majored in college in thrillers, having majored in Psychology and Deviant Behavior, with anemphasis on mass murderers prepared her fo rbeing an author of  psycho-thrillers.  Her most recent titles include Cremator’s Revenge, Deadly Duplicates, and  Don’t Go Alone!  She is also a radio personality with her own
talk show on Internet Voices Radio.

2007 Show Schedule

Current Show Lineup

The new Show Lineup is now fully scheduled through April 2007  Irene and Victor invite you to join them each week as they explore the myriad issues involved in planning the production of your first book.  If you would like to post a question in advance for any of the guest speakers, please contact us at info@authorsaccess.com  Authors Access is where authors get published and published authors get successful.

Date Guest Topic Summary and Info Download
Podcast
04-Jan-07 John Kremer Secrets of Successful Book Marketing
11-Jan-07 Bette Daoust Putting Together a Book Marketing Plan
18-Jan-07 Michele DeFilippo Getting the Perfect Cover for Your Book
25-Jan-07 Lila Guzman Successful Writing in the Children’s Market
01-Feb-07 Shel Horowitz Breaking Out Of the Bookstore  TBA
08-Feb-07 Margaret M. Lenois Choosing the Right Title For Your Book  TBA
15-Feb-07 Joyce Scott How to Overcome Political Games in Publishing  TBA
22-Feb-07 Brent Sampson Navigating the Amazon Sales Rankings  TBA
01-Mar-07 Bob Gussin Independent Publishers in Today’s World  TBA
08-Mar-07 Paul McNeese Leveraging Your Book as a Brand Building Opportunity  TBA
15-Mar-07 Derek Armstrong How to Get Reviews with the Big Five  TBA
22-Mar-07 Tyler Tichelaar Regional Writing Tips & Techniques  TBA
29-Mar-07 Jane Saylor Kickstart Your Memoir

Join us every Thursday night from 8PM to 9PM Eastern Daylight Time (EDT) 

Shel Horowitz – Breaking Out of the Bookstore

Shel HorowitzOn Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity.  Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.

Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches.  Mr. Horowitz is also the founder of the international Business Ethics Pledge

Listen to the PodCast!

Lila Guzman, PhD – Successful Writing in the Children’s Market

Lila GuzmanOn Thursday, January 25th, 2007 at 8PM EDT we spoke with award-winning children’s book author Lila Guzman of lilaguzman.com.  She shared with us valuable tips and techniques on how to break into this popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres,  and historical books (a particular area of her own success).

Lila Guzman is a former language instructor who earned her PhD in Spanish literature from the University of Kentucky.  She has gone on to teach at the US Navy’s Defense Language Institute to train other teachers there.  She has collaborated with her husband, Rick Guzman, to create a groundbreaking series of historical novels for children.  It all stems from Rick’s discovery that the Spanish were involved in the American Revolution as early as 1776 but their contribution is often overlooked in history books.  And so the award-winning Lorenzo Series of books was born!

Listen to the PodCast!