On February 15th 2007 at 8PM EDT we speak with Joyce Scott, IBM Top Sales Leader, executive coach and global firm founder. Joyce defines how to defeat political games and reach specific corporate goals. She’ll be talking with us on critical elements of success in the publishing industry including dodging sacred cows, gamesmanship, playing as a team, and understanding the buyer’s view of your product. Joyce is a nationally credentialed business politics expert with published work, high performance work expertise, and clients and media recommendations. Joyce is CEO of Superb Speakers and Trainers Bureau her own fourteen year old consulting firm featuring expert global speakers, facilitators, consultants, and trainers.
Clients include AT&T,IBM, WITI, Sematech International, 3M, Medtronic, PPDI-Pharmaco, Hispanic and Black MBA Associations members, National Association or Women in Business Association-NAWBO. Joyce Scott is featured in top selling books: Go Girl Guide Surviving Your 20s With Savvy Soul and Style by Julia Bourland by McGraw-Hill and quoted in – How to Act Like a CEO, McGraw Hill and The $100,000 Club both by D.A. Benton, Time-Warner. Joyce’s book on corporate politics, False Labor – Games This Mother Teaches You is in development.
UPDATE: Our interview was postponed this week due to a medical emergency. We hope to have Marjaree back in April/May 2007 for this very important show.
On Thursday, February 8th, 2007 at 8PM EDT we spoke with Marjaree Stapperfenne, managing editor of www.abetterbewrite.com. She shared with us some great “inside” tips on how to get that perfect title that sells your book for you including fitting your title to the genre, preventing buyer disappointment, when to freeze the title, and making the most of synergy.
Ms. Stapperfenne is a mystery-writer in southern New Jersey. Having majored in college in thrillers, having majored in Psychology and Deviant Behavior, with anemphasis on mass murderers prepared her fo rbeing an author of psycho-thrillers. Her most recent titles include Cremator’s Revenge, Deadly Duplicates, and Don’t Go Alone! She is also a radio personality with her own
talk show on Internet Voices Radio.
On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity. Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.
Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches. Mr. Horowitz is also the founder of the international Business Ethics Pledge
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On Thursday, January 25th, 2007 at 8PM EDT we spoke with award-winning children’s book author Lila Guzman of lilaguzman.com. She shared with us valuable tips and techniques on how to break into this popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres, and historical books (a particular area of her own success).
Lila Guzman is a former language instructor who earned her PhD in Spanish literature from the University of Kentucky. She has gone on to teach at the US Navy’s Defense Language Institute to train other teachers there. She has collaborated with her husband, Rick Guzman, to create a groundbreaking series of historical novels for children. It all stems from Rick’s discovery that the Spanish were involved in the American Revolution as early as 1776 but their contribution is often overlooked in history books. And so the award-winning Lorenzo Series of books was born!
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