• What is the secret to becoming wealthy?
• Good assets vs. bad assets
• Efficiency
• Where is there profit in a book?
  • Sales of books
  • Ancillary services
• What have other authors done in your field
• Leverage your credentials
  • Where would you like this to take you in the future?
  • Keep aligning your efforts with your goals.

James P. Studinger

When not writing and advising, James enjoys the outdoors: hiking, camping, and fishing. He likes being active by running, triathlons, and hockey.  He resides in Bloomfield Hills, Michigan, with his wife and their two sons. To learn more, please go to www.jpstudinger.com

Wealth Is A Choice

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• Manuscript/project acquisition (what we look for in proposals): market analysis, author credentials, ease of marketing/sales efforts
• The textbook sales cycle: summer (research), fall (pre-sell), spring (adoption season)
• Printing considerations: offset vs. POD
• Marketing/Sales: how we publicize and sell books: facebook, blogs, email newsletters, trade shows, direct mail pieces, inside sales/cold calling
• How authors make money: royalties vs. work-for-hire agreements (plus, as well, what publishers pay for vs. authors
• Future of college (textbook) publishing: ebooks, enhanced ebooks, and apps

Mark Long / TSTC Publishing

TSTC Publishing offers faculty throughout the USA the opportunity to initiate and participate in a variety of textbook development projects. Of course, in the 21st century a textbook is no longer ‘just’ a textbook, so TSTC Publishing projects now include such ancillary products as instructor guides, student workbooks, CD-ROMs, DVDs, e-books, and companion Web sites. In addition to offering editorial help and guidance to faculty, assistance is also available in the areas of materials production, distribution, and sales.

TSTC Publishing is based in Waco, TX

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• How does ethical/green marketing differ from ordinary marketing?
• How can an author put together a green book event?
• What green options are physically available in terms of paper and book production?
• Does green marketing cost more, if not, why not?
• Where should I start and how can I get my customers to notice and to care?
• How can cooperative marketing create green results?
• How do I get started going green?

This new book states that honesty, integrity, and a commitment to environmental sustainability are important—but market share is often the wrong metric entirely…that long-term relationships are better than a one-time sale…and that competitors can be among your best allies. The book provides dozens of examples of companies large and small that have succeeded by putting people first: familiar names like Johnson & Johnson, IBM, Southwest Airlines as well as numerous entrepreneurs who are successful in their own niches, even if not widely known.

Guerilla Marketing Goes Green

• Why do you need to promote your book and yourself?
• Why every book is promotable
• When and how to get started
• Giving traditional media what they want
• Mass mailings and target marketing
• Social media and Internet Marketing
• What a publicist can do for you

Jim and Linda O'Connor

Together they have spoken in Richmond, VA at the James River Writers Conference, Clarksville, TN at the Clarksville Writers Conference, and Chicago at the Lawyers for Creative Arts book conference. 2010 will take them to Seeley Lake, MT to the Northwest Outdoor Writers Association Book Conference, The San Francisco Writers Conference, the University of Wisconsin Writers Conference where they will share their knowledge on how to get into the news

Cuss Control

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• What’s the purpose of entering a contest?
• What kinds of contests are out there?
• How are contests judged?
• How do I enter a contest?
• What can I do with the awards?
• What about poetry and short-story contests?
• How do I choose a category that I can win in?
• Local, regional, vs. national contests: is bigger always better?
• What’s a reasonable fee for entering my book?
• What about contests where “everyone is a winner”?

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• Why make a book video trailer?
• What makes a good trailer (good, bad, or ugly)?
• How do I use my trailer effectively?
• Can I include a Special offer in my video?
• Walk us through a typical experience with you working with an author
• Should I make my own trailer or have someone make it for me?

Kim McDougall

She is also the founder of Blazing Trailers a site designed to showcase video book previews. After creating 100+ trailers she has picked up some tricks for promoting with this hot multimedia tool.

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• What is pitching?
• Why is pitching your work so important?
• Why there is such a relentless emphasis on platforming a book…
• What are some rules for pitching a book?
• How does self-publishing play into this equation?
• What do I need to know about becoming a full-time nonfiction author

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• The Importance of Making Public Appearances (sales, marketing, buzz)
• Alternatives to Public Appearances (reviews)
• Obtaining Public Appearances (libraries, schools and colleges, museums, bookstores)
• Charging Fees (why, when and how much)
• Becoming a great speaker(tips and tricks)

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Come join us for a day of inspiration, education, and renewal at the Awakening the Power Within conference at Weber’s Inn in Ann Arbor, Michigan on May 15th 2010 from 9am to 4pm.  Conference registration is only $25 and includes Weber’s fabulous sandwich buffet lunch. We’ll have a diverse selection of motivational and spiritual presenters:

Our Amazing Presenters

Share this Flyer with your friends!

PDF Flyer about this event

Register by Phone at 888-761-6268 or visit www.AwakeningThePower.com

Janet broke it all down for us on audiobooks into easy-to-understand steps

1. Creative;
2. technical (editing, mastering, disc numbering);
3. legal (licenses and copyrights);
4. production;
5. distribution and marketing; and,
6. Big Celebration.

Resources mentioned on this podcast

• Janet’s appearance on Blogging Authors which has more detail on the 6 steps
• podiobooks.com – where authors can upload self-recorded chapters serially
• audible.com – world’s largest seller of audiobooks (follow this link for a FREE audiobook!)

Her life moves between the big city in St. Louis in the Central West End to the family home place on the bluffs above the Mississippi River in Southwestern Illinois where she collaborates on creative projects with her 90-something father. Feel free to contact her by email at janet.riehl@gmail.com.

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• Cartoons as educational tools
• How to get started on cartooning
• Building a portfolio and finding your creative voice
• Non-traditional outlets for cartoon work: businesses, book illustrations, and more.
• Coloring–how it works
• Cartoon grammar–the 1 panel, 3 panel, and 6 panel strips
• Finding a mentor

In 1994 her first strip, Kentucky Tales, began its fourteen year run as a newspaper-in-education program. It used humor and history to teach gender equity and multiculturalism to children in middle school. Now in its tenth year, Ms. Davis’ second strip, She said…She said…runs in Today’s Woman magazine. This cartoon’s topic deals with the struggles and accomplishments of women from the Kentucky and Southern Indiana area.

Her most current cartoon work is titled, Besos  it is a multilingual lesbian cartoon strip published in five languages: Belarusian, Russian, French, Spanish and English. With her business partner and marketing genius Margaret Hults, her audio book and this cartoon strip are spreading around the world. As of June 2009, they are available in the GBLT communities of Russia, Belarus, France, Mexico, Australia and the United States. Presently, we are engaging the women of India and China and plan to have this cartoon strip translated into Mandarin by the end of this year..
   

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Book Design & Typesetting

• Is there any difference between designing a book and typesetting it?
• What are the key decisions a book designer must make?
• Isn’t typesetting just pouring the text into the typesetting software, adding some formatting, and letting the software work its magic?

E-Book Design

• Does design and/or typesetting matter at all in creating an e-book?
• Aren’t there software packages that can create e-books virtually automatically?
• Do readers even care if an e-book is well-designed as long as they get the content one way or another?

Indexing

• What is an index and how is it different from a concordance?
• Doesn’t the author know better than anyone else what should be indexed?
• What do you need to know to create a useful index? Independent publisher Walt Shiel claims he is now into his fourth career, following career stints as an Air Force pilot, telecommunications engineer, and aerospace engineer on the B-2 bomber program at Northrop and the F-22, F-35, and F-16 pilot training programs at Lockheed Martin.Walt has been a freelance writer since 1992, with magazine articles published in the US, UK, and Australia. Currently, he writes the “Warbirds” column for Cessna Flyer magazine and the View From The Publishing Trenches blog. Walt has served on the Board of Directors of the Upper Peninsula Publishers and Authors Association for the past four years.Walt, his wife Kerrie, and his daughter Lisa founded Slipdown Mountain Publications LLC in 2003 in North Texas but relocated to Michigan’s Upper Peninsula in 2004.

Since then, they have published three novels, two military history titles, two other nonfiction titles, and one short story collection.In 2007, they formed a subsidiary, Five Rainbows Services for Authors and Publishers to meet the demand for assistance from self-publishers. Converting print books to Kindle and ePub formats has become a major part of this business over the past year.

Walt has written two military history books (Cessna Warbirds and T-41 Mescalero), a Michigan historical novel (Devil in the North Woods), and a short story collection (Pilots and Normal People). He also edited a reprint of Flying for France by James R. McConnell. His new book — Rough War: An American Fighter Pilot’s WW II Journey to Burma and Back — is due out in mid-summer 2010.

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• Managing bathroom breaks
• Dealing with “show management”
•  Supplies You May Want to Buy as an exhibitor: tables, tablecloths, acrylic book stands and signholders, posters, Director’s Chair, Tschokte items (pens, post-it notes, to give away),
• The Fine Print: watch out for proof-of-insurance, mandatory carpet purchase, furniture rental, and more
• Indoor vs. outdoor shows: foot traffic, weather, customers, pros and cons
• How to lure people to your booth
• Being prepared for any situation
• Offering exclusive specials
• Which shows work and which ones don’t
• Determining whether you succeeded  

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• Where are some places that I can go to look for freelance web writing?
• Is it “ghost writing” or does sometimes my name get shown?
• What about being a Foreign Correspondent for a news organization in another country?
• How does getting paid work?
• How do you manage personal time, schedules, and deadlines?
• What types of writing projects are available: interviews, reviews, tutorials and how well does each pay relative to the others
• How have you improved your knowledge of English by writing over time?
• How does freelancing compare to a “regular job”? Do you get to travel more?

Ernest Recommends for finding gigs: Writer’s World    Karim Khan, pen named Ernest Dempsey, hails from Hangu, a small town in Pakistan. As a child, he enjoyed two things: The joyful company of his brother and Khan’s best friend, Shais; and making airy castles with lots of characters in his mind. At twelve, he started writing detective stories, horror, thrillers, and humor. He has a Masters degree in Geology and one in English Literature.He has authored four books including his latest The Blue Fairy and other Tales of Transcendence and, in just the last few years, seen the publication of his poems, essays, short stories, and literary reviews worldwide. Khan is now looking forward to completing his first novel.  

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• What are the high real estate values and high productivity areas of your website?
• How does art direct the eye and how can I use it to my advantage?
• Why are color and “lighting” important?
• How is reading a website different from reading a magazine or book?
• How does my website reflect who I am and why it is important?
• How to use multi-media and flash cost effectively?
• What other things can I offer or talk about besides the book, the book, the book…?

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• How does Twitter work
• Why do you think Twitter is a valuable tool for authors?
• What common mistakes do you see authors making on Twitter?
• Twitter profile for a minute – what suggestions can you offer?
• Can you give us some tips for attracting followers on Twitter?
• A lot of people who use Twitter wonder what they should be tweeting about. Can you give us some suggestions?
• I know there are several different types of messages that can be sent on Twitter. Can you explain the difference between Replies, Mentions and Direct Messages?
• How often should authors tweet?
• How can Twitter work with FaceBook or MySpace?
• How can I run a contest with Twitter?

• Overseeing book production, marketing, fulfillment, and bottom-line profitability at Hoover’s Business Press, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.
• Writing search engine optimization content for a group of travel web sites.
• Managing and promoting conventions and tradeshows for the Texas Restaurant Association, Texas Hospital Association, and other associations.

She has a Bachelor of Business Administration degree in Marketing, and is a member of the Independent Book Publishers Association and the Writers League of Texas. A fifth-generation Texan, Dana enjoys exploring Texas and the world, and she writes a Texas travel column for Examiner.com. She and her husband live on a small ranch near Austin, Texas, where they raise cattle and goats  

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Irene Watson is the owner of Reader Views, a full-service book marketing and publicity firm with a wide range of services from reviews to interviews to book editing and agenting. In 2005, she created  Inside Scoop Live which has produced nearly 400 shows  which is now primarily hosted by Juanita Watson. Inside Scoop Live is a global internet-based broadcast specializing in interviewing published authors about their current books and areas of expertise.  Her preferred recording platform is Audio Acrobat dot com” Alan E. Smith is the author of Unbreak Your Health: The complete guide to complementary and alternative therapies.  Alan has produced 55 podcasts since 2008 with a variety of guests from bestselling authors such as Bruce Lipton, PhD, who wrote “The Biology of Belief” which was a major influence of the infamous “What the Bleep” movie and also the creators, deans, and master teachers of many techniques such as Naturopathy, Chiropractic, Energy Medicine, Therapeutic Touch, and dozens of others.

Resources we mentioned on this show

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 This is an advanced writers’ workshop open both to writers who have studied with me, or those who have not but are invited to participate after sending a 3-page sample of your work in fiction or memoir, and a paragraph describing the project you are working on, or aim to develop. The workshop focuses on your work-in-progress and the questions you pose about craft, which will be addressed specifically in relationship to your work. This intensive critique class will respond to each individual’s needs as they continue to develop and revise their work toward the completion of a memoir, novel, collection of short stories, or collection of memoiristic essays. Many of the fiction writers in the class may have an autobiographical connection to their work; this connection may be direct, or may be subtle, internal, roundabout, and not absolutely necessary or identifiable. This course means hard work, following your own strong impulses and directions, and receiving and giving helpful, extensive feedback. Participants in the group who have studied with me previously have shown themselves to be insightful and constructive in their responses, and I aim in my feedback to you to illuminate in large and in detailed ways the deeper subject matter, language and structure of your project. The course will begin in late January or early February, to be determined.

Fee: 325$ payable in full before the start of class. Please aachtenberg@gmail.com or 651-214-9248 before January 2, or after January 18. Remember, if you have not studied with me before, please email, within the body of your email and NOT as an attachment, a paragraph or one page project description, and a 3-page writing sample from your project.

***If you are looking for another kind of online workshop with regular lectures posted each week, I will continue to teach with writers.com — see http://www.writers.com/achtenberg.html#story  for Claiming Our Stories… Parts One and Two.

Join us every Thursday night from 8PM to 9PM Eastern Daylight Time (EDT)

For PODCASTS of past shows, please visit the PODCAST Archive

• So What Exactly Is A News Release?
• Why Is This So Hard To Do? What Makes This So Special?
• So What Exactly Do Media People Look For When They Receive A News Release?
• So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?
• How do you know when you’re ready?
• What Specifically Should Authors Do To Create This Galvanizing Candy – This Magic Script .
• What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)
• Which Are Better For Authors To Aim At – Book Reviews Or Feature Stories & Why?
• How do you know when you achieve success with a news release?
• So once you have a trash proof news release, what do you do with it

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• How can I educate myself to start a career in journalism?
• What important trade associations can help me on my journey?
• Besides book writing, what other kinds of journalism are out there now today?
• Should I establish some sort of business identity?
• Can I make money just form my blogs?
• What about rejection, how do you deal with it?

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• Card terends: research, seasonal cards, occasional cards, and publishers
• What subject areas and categories to focus on, how to stay organized
• Test marketing your cards and card verse.
• Seven most common mistake card writers will make
• Why competition in the card business is vastly over-estimated

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Irene and Victor consider the firestorm surrounding the new FTC guidelines about bloggers and product reviews. Irene cuts through the hype to deliver a thoughtful consideration about what it all means.

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• What exactly is a “Christian audience”? How narrow—or broad—is that category?
• What really is a “Christian book”? What does a “Christian book” include, or exclude?
• How does Christian fiction differ from secular fiction? What is included or excluded from a specifically “Christian” novel?
• How does one’s Christian faith “come through” in a manuscript? What should—and shouldn’t—be done in assembling a manuscript?
• How can an author know whether his or her idea fits a particular Christian publisher’s niche?
• What does a publisher want to see in a book proposal? What helps—or hurts—a prospective author’s submission?

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Tyler and Victor consider whether the conventional press release is dead in the era of New Media and if so what to do about it. This discussion was inspired by the latest issue of Book Marketing Expert Newsletter.

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• Why target international markets?
• Where do you locate international markets?
• What do you need to consider when targeting an international market?
• What about format and language issues?
• How do you contact/pitch to an international market?
• What are the rights issues you need to keep in mind?
• How do you get paid?
• What are some pitfalls of the international marketplace?

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They’ve been busy in the atelier on 53rd Street.

HarperStudio has released its initial titles, starting in late April, and is now in its first full season, with 12 books coming out between August and December. The HarperCollins division also has acquired more than 50 books that will appear over the next two to three years.

Most important, the division is conducting business in a way president and publisher Bob Miller envisioned for HarperStudio. It’s offering books nonreturnable, signing up authors for relatively low advances and splitting profits, expanding books technologically (for example, adding sophisticated video segments to e-books), and constantly experimenting with creative ways of marketing and publishing titles, in many cases using online communities, blogs, vlogs and social media like Facebook and Twitter in new ways. (See following story.)

Working with authors has been as Miller hoped, saying, “It’s a collaborative process from the beginning.” Many upcoming titles are by well-known people like Tom Peters, Michael Eisner, Erica Jong and Brad Meltzer who have “pet projects that might not fit their previous titles.” Miller is proud of how these titles developed, saying, “These books are generated from ideas rather than bidding the most at auction.”

On the sales side, most major bookselling accounts are buying nonreturnable, but “only some” independents are on board. Miller said, “I understand it’s a tentative time in the economy to ask people to make changes in how they do business, but because indies historically have lower return rates, they can be rewarded if they buy nonreturnable.” Oddly big box stores, which buy most of their inventory nonreturnable, have not signed up to buy books nonreturnable.

Of the first titles that have appeared, Who Is Mark Twain?, HarperStudio’s debut book that contained unpublished short pieces by Mark Twain, and Emeril at the Grill by chef Emeril Lagasse “did really well,” Miller said. “And we’re really proud of Burn This Book,” the collection of essays about censorship published with the PEN American Center that was edited by Toni Morrison.

Miller continues to see the HarperStudio as an alternative to traditional ways of publishing at the big New York houses. As people debate the publishing model, Miller again said he would propose the HarperStudio approach for consideration: “We contribute everything we can and the authors contribute everything they can, and we split the profits while we at HarperStudio take the risk.”

1.  Find your book on http://books.google.com/
2.  Click on the “Link” link on the far right (look for the chain icon)”
3.  Choose “Embed” from the pulldown menu and copy the text to the windows clipboard (<CTRL><C>) or Mac Clipboard
4.  Edit your blog posting or web page (in HTML mode) and paste in the clipboard text
5.  You’re done!

• You also get a cool widget you can add to your website or blog showing your most recent posts and demonstrating your “authority”. 
• You also can add keywords to your blog for your most common themes so new people can find your blog.

1) Technorati State of the Blogosphere Survey

Over the years, Technorati has been tracking the State of the Blogosphere. Our annual study investigates how blogging is growing and changing, as well as its impacts on current events and the bottom lines of businesses and bloggers. Please share your perspective by participating in our survey.

We think you’ll find the survey interesting. It should take just 15 minutes of your time, and of course your answers will be completely confidential. Please feel free to send this link to other bloggers you know. And be sure to check back on Technorati in October for a summary of the results.

2) Become a Technorati Writer

Technorati is entering into the next phase of our evolution: original content. Beginning in October, Technorati will feature original content on the site written by bloggers just like you! This is an amazing opportunity to give your writing vast exposure, become known as an expert in your field/s of interest, and to join a vibrant writer community.

Get in on the ground floor by signing up via the Technorati Contact Page. Select the “New: Technorati Writer Signup” option from the “Message Type” drop-down box. You will receive information and writing instructions as we get closer to launch date. We very much look forward to working with you!

• Stage Presence when an author is speaking
• Television appearances
• Networking Events
• Seminars
• Language used when speaking
• Connecting with the audience

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• Importance of knowing your target market before writing your book
• Understanding reading preferences, temperments and personalities of potential readers
• Creating a profile of the potential readers/target market
• Fully understanding why some readers like your book and others don’t.

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• Importance of knowing your target market before writing your book
• Understanding reading preferences, temperments and personalities of potential readers
• Creating a profile of the potential readers/target market
• Fully understanding why some readers like your book and others don’t.

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• Why should you write your life story?
• What do you need before you begin?
• What are the forms a life story can take?
• How do you get started?
• How do you make your story interesting to others?
• How do you turn your story into a book?

• Professional Writer: Columnist and feature writer. Articles published in more than 100 national journals and magazines. Author of books, audio books and ebooks. (see www.acappela.com)
• Ghostwriter: Books of both fact and fiction for industrialists, psychiatrists and psychotherapists, world travelers and international executives
• Editor: Editor for national trade and consumer publications
• Publisher: President of A Cappela Publishing
• Literary Agent: Placed writers with Prentice-Hall (Simon & Schuster), McGraw Hill Publications, Harcourt Brace Jovanovitch, Cahners Publications, Conover Mast Publications, Advisory Enterprises, Inc., Larkin Publications and others.
• Public Relations & Marketing Consultant: To business, industry and non-profit corporations; former media coordinator for Habitat for Humanity in San Diego / Tijuana
• Lecturer, Seminar leader, On-line instructor: Adult education plus university and community college level presentations.

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• A system for selling in the back of the room
• Three ideas that will lead to moving more products in the back of the room
• How this approach changes your business model
• How to promote and grow your speaking business

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• What made you write The Great First Impression Book Proposal
• What makes this how to on book proposals different from most–other than it’s being only 49 cents?
• What is the most important part of a book proposal?
• What about query letters? How are they similar to proposals and different?
• Why did you choose to use the Amazon Short format for The Great First Impression Book Proposal

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Authors Access: 30 Success Secrets for Authors and Publishers
Edited By: Irene Watson, Tyler R. Tichelaar, Victor R. Volkman
Publisher: Modern History Press
Publication Date: November 2008
ISBN: 978-1932690989
Reviewed by: Ellen Feld
Review Date: June 2009

Authors Access is an internet radio show that is broadcast live every Thursday on Internet Voices Radio. Begun in 2006, it is the brainchild of publishing entrepreneurs Irene Watson, Tyler R. Tichelaar, and Victor R. Volkman and features industry experts offering advice on all aspects of the publishing world for both first time and seasoned authors and publishers. Now, some of the best of those interviews are available in one easy to read book, Authors Access: 30 Success Secrets for Authors and Publishers.

Authors Access is arranged in nine easy to read chapters, organized to follow a book’s progress from inception to publishing and marketing. Opening with a chapter on “The Craft of Writing,” the book next delves into “Genre Writing,” followed by writing “Children’s Books.” Other chapters cover editing, book design, building buzz, marketing, and using technology to sell books. In essence, Authors Access covers all the areas that need to be addressed to successfully produce and promote a book.

Within each chapter are several articles, extracted from the internet radio show, addressing that chapter’s topic. At the end of each chapter is a brief biography on the author as well as a small chart that lists the original podcast airdate, its URL, as well as the author’s website(s).

There are innumerable books on the market offering advice to authors and publishers. What makes Authors Access rise above the crowd is that instead of giving vague suggestions on what to do, the book presents specific advice and examples. In the writing sections, examples of poor sentence structure are presented, as well as suggestions to fix the problems so that those sentences grab the reader. In the editing section, the author carefully explains the editing process, what an editor will do, how a “dispassionate eye” is needed to pick up mistakes such as “the balance between action, description and dialogue; giving each character a unique voice; and using concrete, vivid, sensory language to show emotion rather than telling the reader from the outside.”

Interested in garnering more reviews for your book? There is an excellent article on “Building Buzz with Book Reviews” that discusses all aspects of the review process. Wonder why your book didn’t get any reviews? This article will tell you what might have been missing from your submission packet. It also discusses how to get a review, recognize scam reviewers, and something many authors forget – what to do after you get a review.

Perhaps one of the most interesting sections of Authors Access is the segment on marketing. With so many books being published each year, you must get your title seen and these articles will tell you how. There’s an article listing 21 mistakes to avoid when promoting your book; an in-depth discussion of selling your book online, as well as how to use social media and Web 2.0 to get your book into the hands of buyers.

Quill says: An invaluable guide to the often confusion world of publishing.

• The pros and cons of traditional large or medium sized commercial trade publishers.
• The pros (very few) and cons (many many) of subsidy publishers (or “self-publishing companies” as they’re calling themselves these days).
• Discuss the pros and cons of a do it yourself self-publishing process — with or without help from a book coach, packager, etc.

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• The importance of website presence,
• Making the site about your visitor (not you),
• Designing your site to fit a specific purpose and pattern of interaction, and
• Tailoring your site to improve response to specific Myers-Briggs typed personas.

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• Do I want to be a proprietor or a corporation?
• How do I setup my business so it is properly recognized?
• How can I amortize a large book printing over several years?
• Do I need QuickBooks to manage by business?
• What are 1099s and when do I give or receive them?
• How can I draw money from the business?
• What is the “home office” expense and can I claim it?
• What types of deductions are commonly missed by authors?

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• How website writing is different than offline (“brochure”) writing
• How and why websites fail to gather leads, the importance of capture
• How to make an impact in the first four seconds, before people click away and go elsewhere
• Creating val