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Podcasts which feature Irene Watson, Victor R. Volkman, or Tyler R. Tichelaar as the interviewees.

Roundtable – Choosing the Right Book Contest

In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service located in Austin, Texas. Irene is well versed in today’s topic Choosing the Right Book Contest as this is her 5th year in running an awards program.  Victor R. Volkman is the owner of Loving Healing Press, Modern History Press, and the newest imprint Marvelous Spirit Press.   Together, these imprints have produced more than 100 titles in five years in paperback, hardcover, and eBook editions of same.  This evening we chatted about the how and why of book contests including:

  • What’s the purpose of entering a contest?
  • What kinds of contests are out there?
  • How are contests judged?
  • How do I enter a contest?
  • What can I do with the awards?
  • What about poetry and short-story contests?
  • How do I choose a category that I can win in?
  • Local, regional, vs. national contests: is bigger always better?
  • What’s a reasonable fee for entering my book?
  • What about contests where “everyone is a winner”?
Irene Watson started Reader Views in 2005 when she published her first book and realized a need wasn’t filled. Listening to authors she continues to create online sites to fulfill their needs. The latest being First Chapter Plus, an e-Catalog of self-published and small publisher books targeted at libraries and independent book stores.  Ger first authored book won an IPPY Honorable Mention. She is the author of several books including The Sitting Swing: Finding Wisdom to Know the Difference, Authors Access: 30 Success Secrets for Authors and Publishers, and most recently co-author of Rewriting Life Scripts: Transformational Recovery for Families of Addicts
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Successfully Sell Your Books at Conferences, Craft Shows, and Fairs

On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs.   Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results.  Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs.  Together, they addressed the following issues:

  • Managing bathroom breaks
  • Dealing with “show management”
  •  Supplies You May Want to Buy as an exhibitor: tables, tablecloths, acrylic book stands and signholders, posters, Director’s Chair, Tschokte items (pens, post-it notes, to give away),
  • The Fine Print: watch out for proof-of-insurance, mandatory carpet purchase, furniture rental, and more
  • Indoor vs. outdoor shows: foot traffic, weather, customers, pros and cons
  • How to lure people to your booth
  • Being prepared for any situation
  • Offering exclusive specials
  • Which shows work and which ones don’t
  • Determining whether you succeeded  
 
Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues.
Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities.
 
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Podcasting for Authors – Roundtable with Alan E. Smith

On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, Inside Scoop Live, and UnBreak Your Health, and  podcast programs respectively.  Our discussion ranged through a wide variety of subjects from production to promotion to book tie-ins and of course, getting started.1.  How did you get into podcasting?
2.  Is it hard to do, do I have to learn a lot of stuff?
3.  Should I use blogtalkradio or do-it-myself?
4.  How do I get guests, what do I talk about?
5.  How do I promote the podcast?
6.  What is RSS.XML and stuff like that
7.  How can I tie my book into the podcast without making it an endless infomercial?
8.  Can I integrate or interweave my book and podcast content?
9.  How do I measure success?
10.  What about audio quality?  tips
Alan E. Smith Alan E. Smith
Victor Volkman specializes in the audio engineering aspects and has done audio editing for quality control on more than 200 podcasts, including all 102 podcasts of Authors Access.  The chief problems that he works on involve noise reduction, balancing the levels, integrating background music and commercials, fixing speech problems, and maintaining quality and continuity. His audio editing suite is Goldwave Version 5.

Irene Watson is the owner of Reader Views, a full-service book marketing and publicity firm with a wide range of services from reviews to interviews to book editing and agenting. In 2005, she created  Inside Scoop Live which has produced nearly 400 shows  which is now primarily hosted by Juanita Watson. Inside Scoop Live is a global internet-based broadcast specializing in interviewing published authors about their current books and areas of expertise.  Her preferred recording platform is Audio Acrobat dot com” Alan E. Smith is the author of Unbreak Your Health: The complete guide to complementary and alternative therapies.  Alan has produced 55 podcasts since 2008 with a variety of guests from bestselling authors such as Bruce Lipton, PhD, who wrote “The Biology of Belief” which was a major influence of the infamous “What the Bleep” movie and also the creators, deans, and master teachers of many techniques such as Naturopathy, Chiropractic, Energy Medicine, Therapeutic Touch, and dozens of others.

Resources we mentioned on this show

Internet Stations to consider broadcasting on

For publicizing your podcast show

  • Francine Silverman’s Talk Radio Wants You
  • Alex Carroll’s database of talk radio
  • Podcastdirectory.com
  • Podcast411.com
  • Podbean.com
  • Podseek.net
  • Dailyslice.com
  • Google’s podcast directory

Where to get great guests?

  • PitchRate.com
  • HARO (www.helpareporter.com)
  • RadioGuestList.com
  • www.mymediaconnections.ning.com
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Authors Afterburner – Why You Should Never Pitch the Media

Authors Afterburner is the post-game show where we get to talk about whatever’s on our minds. Please note dear listener that this is not the regular Authors Access show and we don’t promise anything much except to present our news and views of interest to authors and publishers. So let’s light the afterburners and see what’s on our minds tonight….

Tyler and Victor consider whether the conventional press release is dead in the era of New Media and if so what to do about it. This discussion was inspired by the latest issue of Book Marketing Expert Newsletter.

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