Host podcasts
Successfully Sell Your Books at Conferences, Craft Shows, and Fairs
Mar 8th
On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs. Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results. Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs. Together, they addressed the following issues:
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| Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues. Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities. |
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Podcasting for Authors – Roundtable with Alan E. Smith
Jan 9th
| On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, Inside Scoop Live, and UnBreak Your Health, and podcast programs respectively. Our discussion ranged through a wide variety of subjects from production to promotion to book tie-ins and of course, getting started.1. How did you get into podcasting? 2. Is it hard to do, do I have to learn a lot of stuff? 3. Should I use blogtalkradio or do-it-myself? 4. How do I get guests, what do I talk about? 5. How do I promote the podcast? 6. What is RSS.XML and stuff like that 7. How can I tie my book into the podcast without making it an endless infomercial? 8. Can I integrate or interweave my book and podcast content? 9. How do I measure success? 10. What about audio quality? tips |
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| Victor Volkman specializes in the audio engineering aspects and has done audio editing for quality control on more than 200 podcasts, including all 102 podcasts of Authors Access. The chief problems that he works on involve noise reduction, balancing the levels, integrating background music and commercials, fixing speech problems, and maintaining quality and continuity. His audio editing suite is Goldwave Version 5.
Irene Watson is the owner of Reader Views, a full-service book marketing and publicity firm with a wide range of services from reviews to interviews to book editing and agenting. In 2005, she created Inside Scoop Live which has produced nearly 400 shows which is now primarily hosted by Juanita Watson. Inside Scoop Live is a global internet-based broadcast specializing in interviewing published authors about their current books and areas of expertise. Her preferred recording platform is Audio Acrobat dot com” Alan E. Smith is the author of Unbreak Your Health: The complete guide to complementary and alternative therapies. Alan has produced 55 podcasts since 2008 with a variety of guests from bestselling authors such as Bruce Lipton, PhD, who wrote “The Biology of Belief” which was a major influence of the infamous “What the Bleep” movie and also the creators, deans, and master teachers of many techniques such as Naturopathy, Chiropractic, Energy Medicine, Therapeutic Touch, and dozens of others. |
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Resources we mentioned on this show |
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Internet Stations to consider broadcasting on
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For publicizing your podcast show
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Where to get great guests?
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Authors Afterburner – Why You Should Never Pitch the Media
Oct 2nd
Authors Afterburner is the post-game show where we get to talk about whatever’s on our minds. Please note dear listener that this is not the regular Authors Access show and we don’t promise anything much except to present our news and views of interest to authors and publishers. So let’s light the afterburners and see what’s on our minds tonight….
Tyler and Victor consider whether the conventional press release is dead in the era of New Media and if so what to do about it. This discussion was inspired by the latest issue of Book Marketing Expert Newsletter.
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Moira Allen – Writing For & Reaching the International Market
Sep 22nd
On September 21st, 2009 Tyler R. Tichelaar and Irene Watson spoke with international freelancer and editor Moira Allen. Allen is the host and editor of Writing-World.com, one of the world’s most popular websites for writers. She helped us understand key points that freelancer must know to enter this lucrative market, including:
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| Moira Allen has been writing professionally for more than 30 years, and is the author of several books on writing, including Starting Your Career as a Freelance Writer and The Writer’s Guide to Queries, Pitches and Proposals, both from Allworth Press. Moira has been dealing with international writers and markets for many years, and was the editor of Global Writers Ink, a newsletter geared toward the international writer. |
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