Authors Access » Marketing http://www.authorsaccess.com Where Authors Get Successful Sat, 21 Jan 2012 13:55:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ellen Feld – Niche Marketing Your Children’s Book http://www.authorsaccess.com/genres/childrens-books/ellen-feld-niche-marketing-your-childrens-book http://www.authorsaccess.com/genres/childrens-books/ellen-feld-niche-marketing-your-childrens-book#comments Sat, 21 Jan 2012 13:48:39 +0000 Victor Volkman http://www.authorsaccess.com/?p=528 On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children’s author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children”s books. Her first book, Blackjack: Dreaming of a Morgan Horse, went on to win …

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On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children’s author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children”s books. Her first book, Blackjack: Dreaming of a Morgan Horse, went on to win a coveted “Children’s Choices” award, co-sponsored by The International Reading Association and The Children’s Book Council.  The book was then picked up by an international toy company and packaged with a toy horse made to resemble Blackjack, the star of the series.  Blackjack continues to sell well and to date has sold over 30,000 copies.  Ellen shared her lessons learned and hard won experience with us on a variety of topics including:

  • on-line advertising: where/when it works/doesn’t work
  • Selling at regional events, shows, and other public venues outside the bookstore
  • Why you need to think in terms of a series
  • Importance of author selling/marketing, the personal touch
  • Book signings – what works, what to have at your booth
  • Finding and keeping an illustrator
  • Cultivating your reputation as an expert
  • The importance of professional help with your project.

Ellen Feld with Annie

Ellen Feld with Annie
Award-winning author Ellen Feld began writing about horses more than twenty years ago. Her first writing jobs were for horse magazines.  At first, she wrote for small, regional publications, but within a few short years her work began to appear regularly in large, national publications. Her articles have appeared in publications such as The Morgan Horse, Stable Management, Equestrian, Young Rider, Just About Horses, Horsemen’s Yankee Pedlar, Tri-State Horse, and The Appaloosa Journal.One day, back in 2001, while waiting for her next assignment to come in, Ellen wrote a short story about a Morgan Horse.  Several of her friends encouraged her to expand on the story and try writing a book.  That short story became the first chapter of “Blackjack: Dreaming of a Morgan Horse.”

Blackjack: Dreaming of a Morgan Horse

Blackjack: Dreaming of a Morgan Horse
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]]> http://www.authorsaccess.com/genres/childrens-books/ellen-feld-niche-marketing-your-childrens-book/feed 0 JC Simonds – How to Start a Publishing Company http://www.authorsaccess.com/marketing/jc-simonds-how-to-start-a-publishing-company http://www.authorsaccess.com/marketing/jc-simonds-how-to-start-a-publishing-company#comments Sat, 03 Dec 2011 01:52:31 +0000 Victor Volkman http://www.authorsaccess.com/?p=512 On December 1st, 2011 Susan Violante and Tyler R. Tichelaar spoke with publisher and marketing guru Jacqueline Church (“JC”) Simonds.  She is the co-owner of Beagle Bay, Inc, a book packaging and distribution company. Jacqueline is also the author of the …

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On December 1st, 2011 Susan Violante and Tyler R. Tichelaar spoke with publisher and marketing guru Jacqueline Church (“JC”) Simonds.  She is the co-owner of Beagle Bay, Inc, a book packaging and distribution company. Jacqueline is also the author of the historical novel Captain Mary, Buccaneer.  We went back to basics for this episode and touched on all the fundamentals you need, including:

  • Self-Publishing = Entrepreneurship.  Can you handle the business or do you need a partner?
  • Publishing is a $3 TRILLION a year, global business. Are you ready to compete?
  • Most new publishers are woefully lacking in knowledge about the book business.
  • Should you go for a “Doing Business As” (dba) or incorporate?
  • How many ISBNs should you buy – 1? 10? 1000
  • Understand the new business models of Print on Demand (POD) + distribution, eBooks, and offset printing.
  • Marketing = Sales. How do you plan to reach your reader/buyer in the first few months, and from then on?

Jacqueline Church Simonds

Jacqueline Church Simonds
Jacqueline is a book shepherd, assisting self-publishers and start-up presses in launching their businesses. Much of her knowledge about publishing can be found at the Creative Minds Press site New Self-Publisher’s FAQIn Captain Mary, Buccaneer, Simonds has crafted an enduring tale that will satisfy readers with its swashbuckling action, dark intrigue, and torrid romance. The book is the result of Simonds’ extensive research into the pirate subculture of the Seventeenth and Eighteenth centuries. From the tales of real women pirates Anne Bonny and Mary Read who were tried for piracy in Spanishtown, Jamaica in 1721, Simonds has created a character who would be as at home on Wall Street as she is on the heaving deck of an 18th century brigantine. If you enjoy curling up in your favorite chair with a great adventure story, then this book is for you!

 

 

Captain Mary, Buccaneer
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]]> http://www.authorsaccess.com/marketing/jc-simonds-how-to-start-a-publishing-company/feed 2 Publishing and Marketing Roundtable 2011 http://www.authorsaccess.com/marketing/publishing-and-marketing-roundtable-2011 http://www.authorsaccess.com/marketing/publishing-and-marketing-roundtable-2011#comments Sun, 13 Nov 2011 17:28:47 +0000 Victor Volkman http://www.authorsaccess.com/?p=510 On November 3rd, 2011 we held the 2011 Publishing and Marketing Roundtable with Tyler R. Tichelaar, Irene Watson, and Victor R. Volkman.  Tyler R. Tichelaar is the owner of Marquette Fiction and author of The Marquette Trilogy and other books. …

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On November 3rd, 2011 we held the 2011 Publishing and Marketing Roundtable with Tyler R. Tichelaar, Irene Watson, and Victor R. Volkman.  Tyler R. Tichelaar is the owner of Marquette Fiction and author of The Marquette Trilogy and other books.  Irene Watson is the owner of Reader Views, a book review and marketing services company that does everything from author interviews to book videos. Victor R. Volkman is the owner of Loving Healing Press and Modern History Press that have produced more than 120 titles in paperback and eBook formats in self-help, personal growth, disabilities, and fiction to name a few categories.  The focus of this week’s show is both looking back the past five years since the show started in 2006 as well as projecting the trends ahead up to 2016 to come.  Specifically, we touched on these topics and how YOU can take advantage of them:

  • The rise of eBooks especially in the last 24 months
  • The decline of generic bookstores and the success of specialty retailers
  • The appearance of subsidy or vanity imprints from traditional industry leaders such as Harlequin Romances, Hay House, and even Amazon
  • Globalization of the book industry and the yearly doubling of new titles since 2007
Irene Watson

Irene Watson

Authors Access: read the book!
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]]> http://www.authorsaccess.com/marketing/publishing-and-marketing-roundtable-2011/feed 0 Susan Violante – Writing Your Book with Oral History Techniques http://www.authorsaccess.com/genres/memoir/susan-violante-writing-your-book-with-oral-history-techniques http://www.authorsaccess.com/genres/memoir/susan-violante-writing-your-book-with-oral-history-techniques#comments Sun, 09 Oct 2011 17:04:59 +0000 Victor Volkman http://www.authorsaccess.com/?p=495  On October 5th, 2011 Victor R. Volkman and Donna Winters spoke with writer, broadcaster, and historical fiction writer Susan Violante about incorporating research from oral history into fiction and non-fiction contexts.  In 2010, she published her Young Adult novel Innocent War: …

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 On October 5th, 2011 Victor R. Volkman and Donna Winters spoke with writer, broadcaster, and historical fiction writer Susan Violante about incorporating research from oral history into fiction and non-fiction contexts.  In 2010, she published her Young Adult novel Innocent War: Behind and Immigrant’s Past — Book One. She currently works as the Editorial Assistant for Reader Views and First Chapter Plus. During the course of her writing she used tapes her father recorded as well as one-on-one interviews to flesh out the events, characters, and emotions that she hoped to capture in her book.  In this wide-ranging discussion, we covered those issues and much more:

  • Researching for your book
  • Benefits of Interviewing as a research tool when writing any story
  • Different Interviewing tools and techniques.
  • Quick tips to interview like a professional.
  • How to use your story’s research to Market your book.
  • Creating Podcasts using recorded interviews done during story research.
  • Using your contacts generated through story research to promote your book.

Susan Violante

Susan Violante
Born and raised in Venezuela from Italian immigrants, author Susan Violante completed a BA degree in Political and Administrative Cs. and worked as Founding General Director of a Environmental Foundation before moving to the US. Although she built a career as a Business Analyst/Accountant since 1987, she also kept herself active as a Freelance writer. In 2010 Violante finally retired from Accounting and leaped to the publishing industry. She is also finishing her first picture book titled Tuma: The Little Indian Princess while working on Book 2 of her Series. Susan is also the host of I Have Something to Say LIVE, and soon to be Managing Editor of her newest project: I Have Something To Say Press. Her new radio show: Italian Austinite will go on the air through Blogtalk radio at the end of October.

Innocent War

Innocent War
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]]> http://www.authorsaccess.com/genres/memoir/susan-violante-writing-your-book-with-oral-history-techniques/feed 0 Barbara Techel – Selling Books Through School and Library Author Appearances http://www.authorsaccess.com/genres/childrens-books/barbara-techel-selling-books-through-school-and-library-author-appearances http://www.authorsaccess.com/genres/childrens-books/barbara-techel-selling-books-through-school-and-library-author-appearances#comments Sat, 17 Sep 2011 21:51:57 +0000 Victor Volkman http://www.authorsaccess.com/?p=484 On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story …

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On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007. To date they have made over 300 appearances in Wisconsin and many more via Skype to classrooms across the US and Canada. Barbara is also a speaker and publisher. She appeared on our show to help all authors who may be having trouble getting started in speaking at schools and libraries some ideas and inspiration.  A few topics we covered include:

  • What to include in your presentation.
  • Types of presentations
  • Ideas for what fiction authors can speak about
  • Pitfalls to avoid in pitching classroom appearances
  • Appropriate length for various ages
  • Managing the sales appropriately
  • Where to speak: In-person and via Skype
  • What to charge for classroom appearances
  • Marketing your message and appearances to schools

Barbara Techel (and Frankie)

Barbara Techel (and Frankie)
Barbara and Frankie are avid volunteers as a therapy dog team. They routinely visit a local hospice community, hospital and senior assisted living facility, where they “walk their talk” about the inspirational nature of perseverance in the face of challenge.Since before her first book was published, Barbara has worked tirelessly to promote her books and the positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach. Class Act: Sell More Books Through School and Library Author Appearances is her first book about what she’s learned, but not likely her last.

Class Act: Sell More Books Through School and Library Author Appearances

Class Act: Sell More Books Through School and Library Author Appearances
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]]> http://www.authorsaccess.com/genres/childrens-books/barbara-techel-selling-books-through-school-and-library-author-appearances/feed 1 Irene Watson – Creating Your Marketing Platform http://www.authorsaccess.com/marketing/branding/irene-watson-creating-your-marketing-platform http://www.authorsaccess.com/marketing/branding/irene-watson-creating-your-marketing-platform#comments Sat, 03 Sep 2011 20:22:47 +0000 Victor Volkman http://www.authorsaccess.com/?p=478 On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, …

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On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books. She spoke with us and addressed the following points:

  • What is an author platform?
  • Why does an author need a platform?
  • What’s the first thing to do to create a platform? (Define Audience)
  • What is the next step after I define my audience?
  • Basics of the platform (Brand, Reputation, Connections)
  • What is the foundation of a platform?
  • 7 steps in creating an author platform.

Irene Watson

Irene Watson
Among the many destinations Irene Watson runs includes ReaderViews, First Chapter Plus, Inside Scoop Live, and Review The book Dot Com. Her team produces press releases, media interviews, and book videos just to name a few.
Irene is also author of The Sitting Swing: Finding Wisdom to Know the Difference , co-author of Rewriting Life Scripts: Transformational Recovery for Families of Addicts, and co-author of Authors Access: 36 Secrets for Authors and Publishers.

The Sitting Swing: Finding Wisdom to Know the Difference

The Sitting Swing: Finding Wisdom to Know the Difference
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]]> http://www.authorsaccess.com/marketing/branding/irene-watson-creating-your-marketing-platform/feed 0 Paul McNeese – Differentiating Your Book From Run-of-the-Mill Genres http://www.authorsaccess.com/marketing/paul-mcneese-be-differentiating-your-book-from-run-of-the-mill-genres http://www.authorsaccess.com/marketing/paul-mcneese-be-differentiating-your-book-from-run-of-the-mill-genres#comments Sun, 21 Aug 2011 20:00:44 +0000 Victor Volkman http://www.authorsaccess.com/?p=474  On August 19th, 2011 Irene Watson and Victor R. Volkman spoke with publishing and marketing guru Paul McNeese. Paul spent 27 years writing for radio, TV, newspapers, magazines and in corporate America before retiring to create his own organization. Paul’s …

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 On August 19th, 2011 Irene Watson and Victor R. Volkman spoke with publishing and marketing guru Paul McNeese. Paul spent 27 years writing for radio, TV, newspapers, magazines and in corporate America before retiring to create his own organization. Paul’s new company, OPA Author Services, helps both first-time authors and seasoned professionals to self-publish their materials—in other words, to become their own publishers. In this session of Authors Access, Paul McNeese is with us to offer some thoughts – and perhaps a little advice – on a vital aspect of “branding” for writers and authors

Paul McNeese

Paul McNeese
In 2008 Paul McNeese re-focused his work and began guiding authors only through the development and production of books and E-books — and then turning his clients over to a consortium of trusted experts he gathered over the years specifically to handle marketing, promotion, publicity and distribution. Even though he limits his personal work to operations that end with the printing or electronic publication of a book, Paul knows that the marketing plan is a vital component of the consultant/client relationship and essential to the success of both books and authors, so he keeps up with all of the new approaches to book marketing and starts every new project by building a plan with each client that will make the transformation from concept to cash register a seamless one.

OPA Author Services

OPA Author Services
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]]> http://www.authorsaccess.com/marketing/paul-mcneese-be-differentiating-your-book-from-run-of-the-mill-genres/feed 0 Bill See – From Indie Musician to Indie Author: Every you need to know to DIY http://www.authorsaccess.com/marketing/bill-see-from-indie-musician-to-indie-author-every-you-need-to-know-to-diy http://www.authorsaccess.com/marketing/bill-see-from-indie-musician-to-indie-author-every-you-need-to-know-to-diy#comments Sat, 18 Jun 2011 12:08:04 +0000 Victor Volkman http://www.authorsaccess.com/?p=443 On June 16th, Irene Watson and Victor R. Volkman spoke with legendary punk rocker Bill See about publishing and marketing his own memoir. Bill See was the lead singer for critically acclaimed Los Angeles indie rock band Divine Weeks before …

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On June 16th, Irene Watson and Victor R. Volkman spoke with legendary punk rocker Bill See about publishing and marketing his own memoir. Bill See was the lead singer for critically acclaimed Los Angeles indie rock band Divine Weeks before continuing on as a solo artist.He shared his D.I.Y. know-how from his band days now to promote and market his own book and covered several topics:

  • How the music industry was revolutionized and is still trying to adjust to the changes and speak to the theories and similarities to the literary world.
  • The pros and cons of self publishing vs. traditional publishing.
  • Marketing/promoting: Traditional media vs. underground, blogging and social media, etc.
  • Pros and cons of hiring a publicist as a self published author. What is money well spent in promotion.
  • Most important aspects of promotion before actually starting the campaign (i.e. title, keywords, metadata, keywords, social media, book trailers)

Bill See, from the band Divine Weeks

Bill See, from the band Divine Weeks
Bill See has just released his first book “33 Days: Touring In A Van. Sleeping On Floors. Chasing A Dream,” a memoir about breaking away from a turbulent upbringing and going on tour in a tiny van across the U.S. and Canada in the summer of 1987. Bill has a unique perspective having watched the music industry revolutionized by the internet, and with the advent of self publishing hitting the literary world, he sees a lot of similarities.

33 Days: Touring In A Van. Sleeping On Floors. Chasing A Dream

33 Days: Touring In A Van. Sleeping On Floors. Chasing A Dream
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]]> http://www.authorsaccess.com/marketing/bill-see-from-indie-musician-to-indie-author-every-you-need-to-know-to-diy/feed 0 Brian Jud – Selling Outside the Bookstore to Increase Your Profits http://www.authorsaccess.com/marketing/non-traditional-sales/brian-jud-selling-outside-the-bookstore-to-increase-your-profits http://www.authorsaccess.com/marketing/non-traditional-sales/brian-jud-selling-outside-the-bookstore-to-increase-your-profits#comments Sun, 24 Apr 2011 23:29:28 +0000 Victor Volkman http://www.authorsaccess.com/?p=414 On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud.  He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell …

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On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud.  He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell more books profitably to special-sales buyers. Susan Violante is an Assistant Editor at Reader Views and Alan E. Smith is host of the popular Unbreak Your Health podcast series.  Our hosts and guest covered a variety of topics related to breaking out of the bookstore and employing non-traditional sales areans to tap enormous potential markets:

  • What is the definition of special sales?
  • What are examples of non-traditional sales?
  • What are the benefits of selling to these segments?
  • How big is the market for non – bookstore sales?
  • Should publishers sell to non-bookstore markets instead of bookstores?
  • Can fiction be sold to non-bookstore markets, or are these only for non-fiction?

Brian Jud

Brian Jud
Brian Jud is a partner in Premium Book Company, selling books on a commission-only basis to buyers in non-bookstore markets. He also conducts the series of Masters of Book Marketing™ seminars and Book Marketing Monthly™ teleseminars. Brian is the author of the series of printed booklets with Proven Tips for Publishing Success. He is editor of the Book Marketing Matters special-sales newsletter, and creator of the Special-Sales Profit Center. He is the host of the television show, The Book Authority and author and narrator of the media training video, You’re On The Air.

How To Make Real Money Selling Books

How To Make Real Money Selling Books
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]]> http://www.authorsaccess.com/marketing/non-traditional-sales/brian-jud-selling-outside-the-bookstore-to-increase-your-profits/feed 0 Victoria Strauss – Writers Beware: Warnings About the Schemes, Scams, and Pitfalls That Threaten Writers http://www.authorsaccess.com/marketing/book-contests/victoria-strauss-writers-beware-warnings-about-the-schemes-scams-and-pitfalls-that-threaten-writers-2 http://www.authorsaccess.com/marketing/book-contests/victoria-strauss-writers-beware-warnings-about-the-schemes-scams-and-pitfalls-that-threaten-writers-2#comments Sun, 06 Feb 2011 16:01:04 +0000 Victor Volkman http://www.authorsaccess.com/?p=400 Irene Watson and Victor R. Volkman spoke with fantasy genres author Victoria Strauss about her research and reports on businesses that defraud writers. Victoria is an active member of the Science Fiction and Fantasy Writers of America, Victoria is Vice-Chair …

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Irene Watson and Victor R. Volkman spoke with fantasy genres author Victoria Strauss about her research and reports on businesses that defraud writers. Victoria is an active member of the Science Fiction and Fantasy Writers of America, Victoria is Vice-Chair of the Committee on Writing Scams, and co-founder, with Ann Crispin, of Writer Beware, a publishing industry watchdog group that provides information and warnings about the many scams and schemes that threaten writers. She maintains the popular Writer Beware website). She received the Service to SFWA Award in 2009 for her work with Writer Beware. Among the topics we ranged: 

  • Alerts for Writers (misinformation, urban legends, bogus rumors)
  • Contests and Awards
  • Copyright
  • Electronic Publishing
  • Independent Editors and Manuscript Assessment Services
  • Literary Agents
  • Print-on-Demand Self-Publishing Services
  • Small Presses
  • Vanity and Subsidy Publishers
  • Vanity Anthologies
  • Writers’ Services
    		•

    Victoria Strauss

    Victoria Strauss
    Victoria Strauss is the author of seven fantasy novels for adults and young adults, including the Stone books (The Arm of the Stone and The Garden of the Stone) and the Way of Arata books (The Burning Land and The Awakened City). She has written hundreds of book reviews for magazines and ezines, including SF Site, and her articles on writing have appeared in Writer’s Digest and elsewhere. In 2006, she served as a judge for the World Fantasy Awards
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    ]]>     http://www.authorsaccess.com/marketing/book-contests/victoria-strauss-writers-beware-warnings-about-the-schemes-scams-and-pitfalls-that-threaten-writers-2/feed 0     Alan Smith – Getting Interviews on AM/FM/Satellite Radio and BlogTalk Radio http://www.authorsaccess.com/marketing/speaking/alan-smith-getting-interviews-on-amfmsatellite-radio-and-blogtalk-radio http://www.authorsaccess.com/marketing/speaking/alan-smith-getting-interviews-on-amfmsatellite-radio-and-blogtalk-radio#comments Sat, 22 Jan 2011 16:51:09 +0000 Victor Volkman http://www.authorsaccess.com/?p=374 Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How …

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    Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How To UnBreak Your Health.  Since the first edition of his book was published in late 2007 he’s been interviewed on more than 70 radio programs.  He’s been on AM, FM, Internet and even satellite radio shows talking about his book about complementary and alternative medicine. Topics covered:

  • Why should authors use radio to promote their book?
  • Is one type of radio (AM, FM, Internet) better than another for generating book sales and visibility?
  • How do you find a radio show that might want to have you on?
  • How do you get on a radio show?
  • What’s the best way to prepare for a radio interview?
  • What do you do during an interview?
  • Is there anything you suggest doing after an interview?
  • How do you capitalize on an interview after it’s over?

    • We’ve even had Alan Guest Host a couple of Authors Access shows and I highly highly recommend you listen to our roundtable episode called “Podcasting For Authors” which has all the resources you need to start your very own podcast.  Since his college education was in broadcast journalism he chose to make radio his primary marketing tool for his book, also because it was free.

    Resources mentioned in this episode

  • Francine Silverman
  • Alex Carroll
  • Talkers magazine
  • Radio-TV Interview Report (RTIR)
  • Help-A-Reporter Out (HARO)
  • Reporter Connection
  • PitchRate
  • Book Marketing Network

    UnBreak Your Health(TM) offers proven healing techniques from the most modern innovations to ancient healing therapies. With 339 new and updated listings in 150 different categories this is the most complete book ever published on complementary and alternative therapies (no diets or supplements). This updated edition again focuses on therapies, systems and devices in the field of complementary, alternative and integrative medicine. Many topics also have accompanying podcast interviews with leaders and innovators in the field

    		•
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    ]]>     http://www.authorsaccess.com/marketing/speaking/alan-smith-getting-interviews-on-amfmsatellite-radio-and-blogtalk-radio/feed 2     Valerie Coleman – Organizing a Successful Book Fair http://www.authorsaccess.com/marketing/events/valerie-coleman-book-fair http://www.authorsaccess.com/marketing/events/valerie-coleman-book-fair#comments Sat, 15 Jan 2011 18:38:33 +0000 Victor Volkman http://www.authorsaccess.com/?p=372 Victor R. Volkman and Tyler R. Tichelaar spoke with best-selling author, award winning publisher, and entrepreneur Valerie Coleman about secrets of making a great book festival event. In 2010, Coleman joined forces with LaTonya Branham and Charlotte Brown to launch …

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    Victor R. Volkman and Tyler R. Tichelaar spoke with best-selling author, award winning publisher, and entrepreneur Valerie Coleman about secrets of making a great book festival event. In 2010, Coleman joined forces with LaTonya Branham and Charlotte Brown to launch the Dayton Book Expo. The first event drew over fifty authors from across the nation and almost five hundred book lovers. We ranged over a wide variety of aspects of exhibition planning and execution including:

    • What was the catalyst for creating the Dayton Book Expo (DBE)?
    • Where did the authors come from
    • What elements are essential for a successful book fair?
    • How did you recruit the volunteers?
    • What unique things did you do for the DBE authors?
    • What things did you do for the DBE book lovers?
    • how far in advance do you have to plan an expo?
    • what should the well-prepared author bring with them
    • How did you divvy the work load?
    • How did you market the event?
    • When is the next DBE?
    • Are you doing anything differently for the 2011 event?
    • How can authors, book lovers and sponsors learn more about this event?

    Valerie Coleman

    Valerie Coleman
    Valerie Coleman is on a mission to be a voice for self-published authors. She has coached thousands of aspiring authors through the publishing process and conducts workshops that provide step-by-step instructions on prepping, printing and pricing literary works. She founded the Pen to Paper Literary Symposium in 2004. This annual conference draws participants from Washington to Florida. Past presenters include national best-selling authors Dan Poynter, Lynnette Khalfani-Cox, Vickie Stringer, Parry “EbonySatin” Brown and Kendra Norman-Bellamy. In 2005, Coleman co-founded Write On! Workshop which is geared towards the novice writer

    Dayton Book Expo

    Dayton Book Expo

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    ]]>     http://www.authorsaccess.com/marketing/events/valerie-coleman-book-fair/feed 0     Dan Poynter – Book writing, Publicity and Promotion http://www.authorsaccess.com/marketing/dan-poynter-book-writing-publicity-and-promotion http://www.authorsaccess.com/marketing/dan-poynter-book-writing-publicity-and-promotion#comments Sun, 26 Dec 2010 21:26:34 +0000 Victor Volkman http://www.authorsaccess.com/?p=361 Irene Watson and Victor R. Volkman spoke with entrepreneur, publishing, and marketing guru Dan Poynter about a wide variety of related topics. Poynter’s Self-Publishing Manual: How to Write, Print and Sell Your Own Book has had more than 15 editions …

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    Irene Watson and Victor R. Volkman spoke with entrepreneur, publishing, and marketing guru Dan Poynter about a wide variety of related topics. Poynter’s Self-Publishing Manual: How to Write, Print and Sell Your Own Book has had more than 15 editions and is the most often referenced book on the subject by far. Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Here’s just a few of the things we talked about:

    • eBooks and the future of publishing
    • Importance of a good book title
    • Pre-pub reviews — do they still matter?
    • Marketing on a budget
    • Self-publishing without the “Vanity” tax
    • Proofing and editing
    • Basics of good book cover design

    Dan Poynter

    Dan Poynter
    Dan Poynter literally fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and “self- published.” The orders poured in and he suddenly found he was a publisher himself.

    In 1973, he became interested in a new aviation sport, couldn’t find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. One of his books  Hang Gliding has sold over 130,000 copies — a “best seller”!

    Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book

    Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book

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    ]]>     http://www.authorsaccess.com/marketing/dan-poynter-book-writing-publicity-and-promotion/feed 0     The (inevitable?) negative book review and what to do http://www.authorsaccess.com/marketing/book-reviews-marketing/the-inevitable-negative-book-review-and-what-to-do http://www.authorsaccess.com/marketing/book-reviews-marketing/the-inevitable-negative-book-review-and-what-to-do#comments Sun, 19 Dec 2010 21:20:17 +0000 Victor Volkman http://www.authorsaccess.com/?p=358 Everyone (me included) will gets negative book reviews. All books get them, what you do is up to you. I defy you to find a bestseller without a negative review: J.K. Rowling, John Grisham, Dean R. Koontz. Congratulations you have …

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    Authors Access: 30 Success Secrets for Authors and PublishersEveryone (me included) will gets negative book reviews. All books get them, what you do is up to you. I defy you to find a bestseller without a negative review: J.K. Rowling, John Grisham, Dean R. Koontz. Congratulations you have joined the fraternity of abused authors. John Grisham just got 66 “one-star” reviews for his last book. Maybe he deserved it, I don’t know, that’s not the point.

    A book with nothing but 5-star reviews is suspicious in a different way, it looks like the jury might have been bought. It might be fun to try to keep your “straight ‘A’” grade point average but you do not actually have any control here. I do know some people who head straight for the low-starred reviews to see if the reviewer is just a crank and then go back to the high-starred reviews and decide for themselves on that basis.

    After some 5 or 6 years of dealing with this, my best strategy to is to “bury ‘em” with positive reviews. Find five other reviewers to review your book. How in the world would you do this? Find competing books in your niche, locate their reviews on Amazon, and contact the reviewers and ask them if they would like a review copy of your book. Many of them will have blogs or be relatively easy to find on Google. Sometimes they copy their reviews verbatim from their blogs into Amazon so you can just google a phrase from the review.

    Retaliation is off-the-table, it never works. If you feel you must, you can “vote down” the review as unhelpful. That is anonymous, so it can be done. Resist the temptation to comment (“reply”) to the review unless it addresses an issue which was fixed in a later printing or edition. In that case, you can offer them a free review copy if you like. What you should NOT do is try to refute the review point-by-point, even if you know there are mistakes in the review. Remember what Mom said, “If you can’t say anything nice, then don’t say anything at all”.

    Here’s some followup advice from Tyler Tichelaar, an article featured in “Authors Access: 30 Success Secrets for Authors”.

    What If I Still Get A Negative Review?
    If you have followed all this advice and you still get a negative book review, all is not lost.

    • Most importantly, don’t lose your temper. A negative review may point out weak aspects of your writing that will help you become a more effective writer of your next book or even the second edition of your current work.
    • Don’t hide from the world. The review is just one person’s opinion. It’s highly possible good reviews will still come.
    • Learn from your mistakes. If you get several negative reviews, you have work to do. You can republish the book with revisions.
    • Find something good in the review. You may still find a quotable passage to promote your book. The reviewer might not like your characters, but he might remark that the book is well researched. He may complain about the proofreading, but he may still like the story concept.
    • Build a relationship with the reviewer. Send a thank you note and tell the reviewer you appreciate his honesty. The reviewer will be impressed by your professionalism, and this will leave open a line of communication and a possible good review for your next book.
    • Remember, even a negative review is better than no book review. In the long run, you will become a better writer and hopefully sell more books.
    ]]>     http://www.authorsaccess.com/marketing/book-reviews-marketing/the-inevitable-negative-book-review-and-what-to-do/feed 0     Kristi Floyd & Rhonda Kuiper – Getting Your Book into Libraries http://www.authorsaccess.com/marketing/libraries/kristi-floyd-rhonda-kuiper-getting-your-book-into-libraries http://www.authorsaccess.com/marketing/libraries/kristi-floyd-rhonda-kuiper-getting-your-book-into-libraries#comments Sat, 04 Dec 2010 22:34:49 +0000 Victor Volkman http://www.authorsaccess.com/?p=352 On December 2nd, 2010 Irene Watson and Victor R. Volkman spoke with Austin area librarians Kristi Floyd and Rhonda Kuiper about how librarians pick their books for the patrons at general (“district”) and school libraries.  Kristi and Rhonda have experience …

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    On December 2nd, 2010 Irene Watson and Victor R. Volkman spoke with Austin area librarians Kristi Floyd and Rhonda Kuiper about how librarians pick their books for the patrons at general (“district”) and school libraries.  Kristi and Rhonda have experience in working with requirements and procurement for Young Adult and Juvenile audiences including teens and tweens.  We had a wide ranging discussion including:

    • From what sources do librarians buy the books exactly?
    • What is the importance of book covers to library patrons?
    • How can local authors get involved in speaking at libraries and schools?
    • What review sources do librarians consult?
    • Under what circumstances do libraries accept books donated by authors?
    • How does patron input work into book purchasing?
    • How can inter-library loans trigger a book purchase?
    • Are bibliographies and indexes really that important to non-fiction?

    Kristi Floyd

    Kristi Floyd
    Rhonda is a Part-time Reference Librarians who also has worked in the library at Round Rock High School in Austin Texas for the past five years. Rhonda is currently in charge of our Tween and Teen Programming at Westbank, and next month she will add Reference Manager to her bag of tricks! She brings significant school library experience to our author conversation.

    Kristi Floyd, is a librarian at the Westbank Community Library District in Austin Texas for the past five years–including 1 year as a sub and four years as the Programs and Children’s Librarian. She coordinates and organizes all of their Programming, as well as selects all Juvenile material for their collection–from Picture Books to items for Teens. Both librarians have input into the Teen selection.

    Rhonda Kuiper

    Rhonda Kuiper
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    ]]>     http://www.authorsaccess.com/marketing/libraries/kristi-floyd-rhonda-kuiper-getting-your-book-into-libraries/feed 0     Tyler R. Tichelaar – Getting Successful Book Reviews http://www.authorsaccess.com/marketing/tyler-r-tichelaar-getting-successful-book-reviews http://www.authorsaccess.com/marketing/tyler-r-tichelaar-getting-successful-book-reviews#comments Sun, 28 Nov 2010 21:43:40 +0000 Victor Volkman http://www.authorsaccess.com/?p=348 The following episode of Author’s Access was recorded live at the 7th Motown Writers Conference in Detroit Michigan.  Tyler R. Tichelaar spoke about how to be successful at getting book reviews. Listen to the PodCast! Be the first to find …

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    The following episode of Author’s Access was recorded live at the 7th Motown Writers Conference in Detroit Michigan.  Tyler R. Tichelaar spoke about how to be successful at getting book reviews.
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    ]]>     http://www.authorsaccess.com/marketing/tyler-r-tichelaar-getting-successful-book-reviews/feed 0     Jim Bouchard – Promoting Your Book by Being a Media Personality http://www.authorsaccess.com/marketing/branding/jim-bouchard-promoting-your-book-by-being-a-media-personality http://www.authorsaccess.com/marketing/branding/jim-bouchard-promoting-your-book-by-being-a-media-personality#comments Sat, 06 Nov 2010 14:42:30 +0000 Victor Volkman http://www.authorsaccess.com/?p=346 On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous …

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    On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous companies and organizations including the CEO Club of Boston,  the University of New England, , the Association for Consulting Expertise, , and the Boy Scouts of America, to name but a few. He appears regularly on radio, TV and in person sharing his message of excellence, discipline, focus and opportunity. He spoke on a wide range of aspects including:

    • What does it mean to Think Like a Black Belt?]
    • What are some of the key characteristics of Black Belt Mindset?
    • Why is Black Belt Mindset so important in today’s world?
    • How do you apply Black Belt Mindset to business or personal life?
    • What exactly is success? Can anyone become successful?
    • Is this just another “positive thinking” philosophy or “secret?”
    • What’s wrong with positive thinking?
    • Do you need to be a martial artist to Think Like a Black Belt?

    Jim Bouchard

    Jim Bouchard
    Martial arts transformed Jim Bouchard’s self-perception from that of drug abuser, college drop-out and failure to success as a professional martial artist and Black Belt. Today Jim tours nationally to teach his Black Belt Mindset philosophy. His second book, Think Like a Black Belt was released in May, 2010. This first book is Dynamic Components of Personal Power.

    Think Like a Black Belt

    Think Like a Black Belt
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    ]]>     http://www.authorsaccess.com/marketing/branding/jim-bouchard-promoting-your-book-by-being-a-media-personality/feed 0     Tom Wanek – Currencies that Buy Credibility for Your Book http://www.authorsaccess.com/marketing/tom-wanek-currencies-that-buy-credibility-for-your-book http://www.authorsaccess.com/marketing/tom-wanek-currencies-that-buy-credibility-for-your-book#comments Sat, 09 Oct 2010 14:44:37 +0000 Victor Volkman http://www.authorsaccess.com/?p=336 On October 7th, 2010 Irene Watson and Alan E. Smith spoke with marketing guru Tom Wanek about the six essential ingredients (or “currencies”) to successful marketing Tom Wanek. His book, Currencies That Buy Credibility, teaches the foundation that every smart …

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    On October 7th, 2010 Irene Watson and Alan E. Smith spoke with marketing guru Tom Wanek about the six essential ingredients (or “currencies”) to successful marketing Tom Wanek. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to craft a believable marketing message.  Tom shares his views on marketing and advertising on his blog, MarketingBeyondAdvertising.com.  In a wide-ranging discussion, we talked about

    • What is the book’s primary argument? Why is it important now?
    • Can money categorically buy credibility like buying ad space?
    • What was the inspiration behind Currencies That Buy Credibility?
    • How can fiction and non-fiction authors exploit these currencies?
    • Any surprising applications of your currencies?
    • What are the most commonly credibility investments in business today?
    • What are the key factors that will help marketers cut through the social media clutter and communicate with credibility

    Tom Wanek

    Tom Wanek
    Tom Wanek is busy worldwide speaker and marketing consultant.  Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. Tom spent eight years growing his successful retail-clothing store. Dealing with his fair share of growing pains, skinned knees and all. Just like you.. This episode was edited by Victor R. Volkman.

    Currencies That Buy Credibility

    Currencies That Buy Credibility
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    ]]>     http://www.authorsaccess.com/marketing/tom-wanek-currencies-that-buy-credibility-for-your-book/feed 0     Drew Gerber – Catapult Your Book with Media Coverage http://www.authorsaccess.com/podcasts-about-hosts/alan-e-smith/drew-gerber-catapult-your-book-with-media-coverage http://www.authorsaccess.com/podcasts-about-hosts/alan-e-smith/drew-gerber-catapult-your-book-with-media-coverage#comments Fri, 03 Sep 2010 23:19:28 +0000 Victor Volkman http://www.authorsaccess.com/?p=322 On September 2, 2010 Irene Watson and Alan E. Smith spoke with author and media coverage guru Drew Gerber of PitchRate.com. L. Drew Gerber is CEO of Wasabi Publicity, Inc.  and creator of www.PitchRate.com, a free media tool that connects …

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    On September 2, 2010 Irene Watson and Alan E. Smith spoke with author and media coverage guru Drew Gerber of PitchRate.com. L. Drew Gerber is CEO of Wasabi Publicity, Inc.  and creator of www.PitchRate.com, a free media tool that connects journalists, publicists, and experts. Drew informed us on critical aspects of the interface between author and media including:

    • How to stand out from the crowd and brand what’s unique about your book.
    • How to make it easy for customers and journalists to find you and your book online.
    • Who wants your expertise? How to position yourself as an expert.
    • How to grab the media’s attention by creating the perfect pitch.
    • How to get to the point and use sound bites.
    • How to maximize your publicity by leveraging the coverage you’re getting to attract more traffic and leads to your website.

    Drew Gerber

    Drew Gerber
    Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed.

    www.PitchRate.com

    www.PitchRate.com
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    ]]>     http://www.authorsaccess.com/podcasts-about-hosts/alan-e-smith/drew-gerber-catapult-your-book-with-media-coverage/feed 0     Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers http://www.authorsaccess.com/marketing/shel-horowitz-green-marketing http://www.authorsaccess.com/marketing/shel-horowitz-green-marketing#comments Sat, 24 Jul 2010 13:24:15 +0000 Victor Volkman http://www.authorsaccess.com/?p=288 On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only …

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    On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. He visited with us to share some secrets from his 8th book Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr. Guerrilla Marketing himself, Jay Conrad Levinson). Specifically, Shel informed us on:

    • How does ethical/green marketing differ from ordinary marketing?
    • How can an author put together a green book event?
    • What green options are physically available in terms of paper and book production?
    • Does green marketing cost more, if not, why not?
    • Where should I start and how can I get my customers to notice and to care?
    • How can cooperative marketing create green results?
    • How do I get started going green?
    In 1972, at age 15, Shel Horowitz was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). Shel is also the author of the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. He is directly responsible for the first nonsmokers’ rights regulations in Northampton, Massachusetts, and for the defeat of a large and inappropriate mountaintop development in his current home town of Hadley, Mass. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors. Five of his eight books have won awards and/or been republished in other countries, including his most recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr. Guerrilla Marketing himself, Jay Conrad Levinson).

    This new book states that honesty, integrity, and a commitment to environmental sustainability are important—but market share is often the wrong metric entirely…that long-term relationships are better than a one-time sale…and that competitors can be among your best allies. The book provides dozens of examples of companies large and small that have succeeded by putting people first: familiar names like Johnson & Johnson, IBM, Southwest Airlines as well as numerous entrepreneurs who are successful in their own niches, even if not widely known.

    Guerilla Marketing Goes Green

    Guerilla Marketing Goes Green
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    ]]>     http://www.authorsaccess.com/marketing/shel-horowitz-green-marketing/feed 0     Jim and Linda O’Connor – Developing Comprehensive Campaigns to Sell Your Books http://www.authorsaccess.com/marketing/jim-and-linda-oconnor http://www.authorsaccess.com/marketing/jim-and-linda-oconnor#comments Sat, 10 Jul 2010 15:28:34 +0000 Victor Volkman http://www.authorsaccess.com/?p=285 On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. …

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    On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. O’Connor Communications, Inc is a public relations firm that has specialized in book publicity since 2000 when Jim and his wife won three national awards for the successful promotion of his first book, “CUSS CONTROL, The Complete Book on How to Curb Your Cursing.”  O’Connor Communications gets people into the news through radio and TV interviews, newspaper and magazine article placement, blog, social media and internet marketing, and media campaigns. In our wide-ranging discussion we covered the following points in detail:

    • Why do you need to promote your book and yourself?
    • Why every book is promotable
    • When and how to get started
    • Giving traditional media what they want
    • Mass mailings and target marketing
    • Social media and Internet Marketing
    • What a publicist can do for you

    Jim and Linda OConnor

    Jim and Linda O'Connor
    Jim’s first-hand experience includes appearances on more than 312 TV programs (including Oprah), interviews on more than 750 radio stations, and features in over 400 newspapers and magazines. Jim and Lynda represent 23 authors, organizing national and regional book campaigns, book tours, media interviews, speaking engagements, and press materials. Authors Lynda has represented describe her as knowledgeable, professional, tireless, tenacious, creative, enthusiastic and dedicated.  She works closely with her clients and makes sure they get the attention that they deserve.

    Together they have spoken in Richmond, VA at the James River Writers Conference, Clarksville, TN at the Clarksville Writers Conference, and Chicago at the Lawyers for Creative Arts book conference. 2010 will take them to Seeley Lake, MT to the Northwest Outdoor Writers Association Book Conference, The San Francisco Writers Conference, the University of Wisconsin Writers Conference where they will share their knowledge on how to get into the news

    Cuss Control

    Cuss Control
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    ]]>     http://www.authorsaccess.com/marketing/jim-and-linda-oconnor/feed 1     Roundtable – Choosing the Right Book Contest http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/roundtable-choosing-the-right-book-contest http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/roundtable-choosing-the-right-book-contest#comments Sat, 03 Jul 2010 17:35:10 +0000 Victor Volkman http://www.authorsaccess.com/?p=281 In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service …

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    In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service located in Austin, Texas. Irene is well versed in today’s topic Choosing the Right Book Contest as this is her 5th year in running an awards program.  Victor R. Volkman is the owner of Loving Healing Press, Modern History Press, and the newest imprint Marvelous Spirit Press.   Together, these imprints have produced more than 100 titles in five years in paperback, hardcover, and eBook editions of same.  This evening we chatted about the how and why of book contests including:

    • What’s the purpose of entering a contest?
    • What kinds of contests are out there?
    • How are contests judged?
    • How do I enter a contest?
    • What can I do with the awards?
    • What about poetry and short-story contests?
    • How do I choose a category that I can win in?
    • Local, regional, vs. national contests: is bigger always better?
    • What’s a reasonable fee for entering my book?
    • What about contests where “everyone is a winner”?
    Irene Watson started Reader Views in 2005 when she published her first book and realized a need wasn’t filled. Listening to authors she continues to create online sites to fulfill their needs. The latest being First Chapter Plus, an e-Catalog of self-published and small publisher books targeted at libraries and independent book stores.  Ger first authored book won an IPPY Honorable Mention. She is the author of several books including The Sitting Swing: Finding Wisdom to Know the Difference, Authors Access: 30 Success Secrets for Authors and Publishers, and most recently co-author of Rewriting Life Scripts: Transformational Recovery for Families of Addicts
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    ]]>     http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/roundtable-choosing-the-right-book-contest/feed 0     Kim McDougall – Creating Sizzling Book Video Trailers http://www.authorsaccess.com/marketing/kim-mcdougal-creating-sizzling-book-video-trailers http://www.authorsaccess.com/marketing/kim-mcdougal-creating-sizzling-book-video-trailers#comments Fri, 04 Jun 2010 14:40:36 +0000 Victor Volkman http://www.authorsaccess.com/?p=276 On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers.  Kim has produced more than 100 book video trailers and hosts more than a thousand of them …

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    On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers.  Kim has produced more than 100 book video trailers and hosts more than a thousand of them on BlazingTrailers. She shared her hard won experience in producing and also critiquing these latest promotional marketing tools.  Her laser-sharp focus in marketing really showed us what does and doesn’t work for videos.  Some talking points included:

    • Why make a book video trailer?
    • What makes a good trailer (good, bad, or ugly)?
    • How do I use my trailer effectively?
    • Can I include a Special offer in my video?
    • Walk us through a typical experience with you working with an author
    • Should I make my own trailer or have someone make it for me?

    Kim McDougallKim McDougall
    Kim McDougall is an fantasy author, fiber artist and photographer. She writes children’s and YA fiction under her married name, Kim Chatel.  Some of her books include Angel Venom, the Twisted Tails series and Luminari, She has a bachelors degree in English literature from Concordia University, Montreal, Quebec. She was born in Montreal and has lived in Nice, France, Toronto, Long Island, New York and now beautiful Pennsylvania.

    She is also the founder of Blazing Trailers a site designed to showcase video book previews. After creating 100+ trailers she has picked up some tricks for promoting with this hot multimedia tool.
    Blazing Trailers

    Blazing Trailers
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    ]]>     http://www.authorsaccess.com/marketing/kim-mcdougal-creating-sizzling-book-video-trailers/feed 4     Jonathan Maxwell – Arranging Public Appearances http://www.authorsaccess.com/genres/nonfiction/jonathan-maxwell-arranging-public-appearances http://www.authorsaccess.com/genres/nonfiction/jonathan-maxwell-arranging-public-appearances#comments Fri, 07 May 2010 16:14:08 +0000 Victor Volkman http://www.authorsaccess.com/?p=266 On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books …

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    On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books at bookstores, libraries, museums, colleges, and K-12 schools. Today, he shared his wisdom about

    • The Importance of Making Public Appearances (sales, marketing, buzz)
    • Alternatives to Public Appearances (reviews)
    • Obtaining Public Appearances (libraries, schools and colleges, museums, bookstores)
    • Charging Fees (why, when and how much)
    • Becoming a great speaker(tips and tricks)
    Jonathan Maxwell is an Atlanta-based writer, editor, and critic. He holds a BA in English from Berry College in Rome, Ga., as well as a psychology minor. He also holds a paralegal certificate. Murderous Intellectuals: German Elites and the Nazi SS is his first book. Released in November 2009, the work has since received considerable critical acclaim. Maxwell’s next book- Piltdown Man and Other Hoaxes- will be released late this year. This book is a lighthearted examination of scientific frauds through the centuries. In addition to book-writing, he has composed op/ed pieces in newspapers great and small, penned reviews for literary journals, and has written chapters for history textbooks. As a freelance editor, he was worked for the publishing giants Harcourt and Pearson.
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    ]]>     http://www.authorsaccess.com/genres/nonfiction/jonathan-maxwell-arranging-public-appearances/feed 0     Successfully Sell Your Books at Conferences, Craft Shows, and Fairs http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/successfully-sell-your-books-at-conferences-craft-shows-and-fairs http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/successfully-sell-your-books-at-conferences-craft-shows-and-fairs#comments Tue, 09 Mar 2010 01:50:37 +0000 Victor Volkman http://www.authorsaccess.com/?p=242 On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs.   Tyler specializes in working regional craft …

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    On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs.   Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results.  Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs.  Together, they addressed the following issues:

    • Managing bathroom breaks
    • Dealing with “show management”
    •  Supplies You May Want to Buy as an exhibitor: tables, tablecloths, acrylic book stands and signholders, posters, Director’s Chair, Tschokte items (pens, post-it notes, to give away),
    • The Fine Print: watch out for proof-of-insurance, mandatory carpet purchase, furniture rental, and more
    • Indoor vs. outdoor shows: foot traffic, weather, customers, pros and cons
    • How to lure people to your booth
    • Being prepared for any situation
    • Offering exclusive specials
    • Which shows work and which ones don’t
    • Determining whether you succeeded  
    		  
    Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues.
    Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities.
     
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    ]]>     http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/successfully-sell-your-books-at-conferences-craft-shows-and-fairs/feed 0     Jamie Saloff – Six Rules That Will Kickstart Your Book Website into Full Gear http://www.authorsaccess.com/marketing/websites/jamie-saloff-six-rules-that-will-kickstart-your-book-website-into-full-gear http://www.authorsaccess.com/marketing/websites/jamie-saloff-six-rules-that-will-kickstart-your-book-website-into-full-gear#comments Sat, 06 Feb 2010 19:03:09 +0000 Victor Volkman http://www.authorsaccess.com/?p=221 On Feb 4th 2010 Irene Watson and Victor R. Volkman spoke with web media and book publicist expert Jamie Saloff on common pitfalls of author/book websites and simple, easy, and inexpensive ways to get more conversions from your web hits into book …

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    On Feb 4th 2010 Irene Watson and Victor R. Volkman spoke with web media and book publicist expert Jamie Saloff on common pitfalls of author/book websites and simple, easy, and inexpensive ways to get more conversions from your web hits into book sales.  Jamie is the site owner for www.PolkaDotBanner.com – an author-helping-author website designed to help authors gain visibility for their books. She also maintains several other sites she built and designed, including the site for Pennwriters, a regional multi-genre writer’s organization, where she is the Web Committee Chair.  In this wide-ranging discussion, some key talking points included:

    • What are the high real estate values and high productivity areas of your website?
    • How does art direct the eye and how can I use it to my advantage?
    • Why are color and “lighting” important?
    • How is reading a website different from reading a magazine or book?
    • How does my website reflect who I am and why it is important?
    • How to use multi-media and flash cost effectively?
    • What other things can I offer or talk about besides the book, the book, the book…?
    		  
    On a daily basis, Rev. Jamie L. Sailoff utilizes many facets of creation and design as an: author, web designer, book design and publishing consultant, jewelry designer, and art enthusiast For over a decade, Jamie has been a book designer and DIY publishing consultant (www.PODBookDesigns.com) for countless author-publishers, particularly professionals who are navigating the waters of self-publishing for the first time..Jamie is the author of Transformational Healing: Five Surprisingly Simple Keys Designed to Redirect Your Life Toward Wellness, Purpose, and Prosperity. She has also authored two other books, including The Collector’s Encyclopedia of Cowan Pottery, which she co-authored with her husband, Tim. Her other book, The Publishing Center, was based on her years of work heading an all-volunteer elementary school writing center, which produced on average, 1000 student-written books per year.  
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    ]]>     http://www.authorsaccess.com/marketing/websites/jamie-saloff-six-rules-that-will-kickstart-your-book-website-into-full-gear/feed 2     Dana Lynn Smith – Twitter, Tweeting, and Re-tweeting: Twitter Book Marketing http://www.authorsaccess.com/marketing/websites/dana-lynn-smith-twitter-tweeting-and-re-tweeting-twitter-book-marketing http://www.authorsaccess.com/marketing/websites/dana-lynn-smith-twitter-tweeting-and-re-tweeting-twitter-book-marketing#comments Sat, 23 Jan 2010 20:10:44 +0000 Victor Volkman http://www.authorsaccess.com/?p=218 On January 22nd, 2010 Irene Watson and Victor R. Volkman spoke with book marketing guru Dana Lynn Smith about exploiting the potential of Twitter for marketing your books. Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years …

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    On January 22nd, 2010 Irene Watson and Victor R. Volkman spoke with book marketing guru Dana Lynn Smith about exploiting the potential of Twitter for marketing your books. Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years of experience in publishing and 25 years of marketing experience. She specializes in developing marketing plans for nonfiction books and teaching authors how to promote their books online. She is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics. Talking points include:

    • How does Twitter work
    • Why do you think Twitter is a valuable tool for authors?
    • What common mistakes do you see authors making on Twitter?
    • Twitter profile for a minute – what suggestions can you offer?
    • Can you give us some tips for attracting followers on Twitter?
    • A lot of people who use Twitter wonder what they should be tweeting about. Can you give us some suggestions?
    • I know there are several different types of messages that can be sent on Twitter. Can you explain the difference between Replies, Mentions and Direct Messages?
    • How often should authors tweet?
    • How can Twitter work with FaceBook or MySpace?
    • How can I run a contest with Twitter?
    		  
     Dana ‘s professional background includes:

    • Overseeing book production, marketing, fulfillment, and bottom-line profitability at Hoover’s Business Press, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.
    • Writing search engine optimization content for a group of travel web sites.
    • Managing and promoting conventions and tradeshows for the Texas Restaurant Association, Texas Hospital Association, and other associations.

    She has a Bachelor of Business Administration degree in Marketing, and is a member of the Independent Book Publishers Association and the Writers League of Texas. A fifth-generation Texan, Dana enjoys exploring Texas and the world, and she writes a Texas travel column for Examiner.com. She and her husband live on a small ranch near Austin, Texas, where they raise cattle and goats

    		  
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    ]]>     http://www.authorsaccess.com/marketing/websites/dana-lynn-smith-twitter-tweeting-and-re-tweeting-twitter-book-marketing/feed 0     Podcasting for Authors – Roundtable with Alan E. Smith http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/podcasting-for-authors-roundtable-with-alan-e-smith http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/podcasting-for-authors-roundtable-with-alan-e-smith#comments Sat, 09 Jan 2010 15:49:35 +0000 Victor Volkman http://www.authorsaccess.com/?p=211 On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, …

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    On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, Inside Scoop Live, and UnBreak Your Health, and  podcast programs respectively.  Our discussion ranged through a wide variety of subjects from production to promotion to book tie-ins and of course, getting started.1.  How did you get into podcasting?
    2.  Is it hard to do, do I have to learn a lot of stuff?
    3.  Should I use blogtalkradio or do-it-myself?
    4.  How do I get guests, what do I talk about?
    5.  How do I promote the podcast?
    6.  What is RSS.XML and stuff like that
    7.  How can I tie my book into the podcast without making it an endless infomercial?
    8.  Can I integrate or interweave my book and podcast content?
    9.  How do I measure success?
    10.  What about audio quality?  tips
    Alan E. Smith Alan E. Smith
    Victor Volkman specializes in the audio engineering aspects and has done audio editing for quality control on more than 200 podcasts, including all 102 podcasts of Authors Access.  The chief problems that he works on involve noise reduction, balancing the levels, integrating background music and commercials, fixing speech problems, and maintaining quality and continuity. His audio editing suite is Goldwave Version 5.

    Irene Watson is the owner of Reader Views, a full-service book marketing and publicity firm with a wide range of services from reviews to interviews to book editing and agenting. In 2005, she created  Inside Scoop Live which has produced nearly 400 shows  which is now primarily hosted by Juanita Watson. Inside Scoop Live is a global internet-based broadcast specializing in interviewing published authors about their current books and areas of expertise.  Her preferred recording platform is Audio Acrobat dot com” Alan E. Smith is the author of Unbreak Your Health: The complete guide to complementary and alternative therapies.  Alan has produced 55 podcasts since 2008 with a variety of guests from bestselling authors such as Bruce Lipton, PhD, who wrote “The Biology of Belief” which was a major influence of the infamous “What the Bleep” movie and also the creators, deans, and master teachers of many techniques such as Naturopathy, Chiropractic, Energy Medicine, Therapeutic Touch, and dozens of others.

    Resources we mentioned on this show

    Internet Stations to consider broadcasting on

    For publicizing your podcast show

    • Francine Silverman’s Talk Radio Wants You
    • Alex Carroll’s database of talk radio
    • Podcastdirectory.com
    • Podcast411.com
    • Podbean.com
    • Podseek.net
    • Dailyslice.com
    • Google’s podcast directory

    Where to get great guests?

    • PitchRate.com
    • HARO (www.helpareporter.com)
    • RadioGuestList.com
    • www.mymediaconnections.ning.com
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    ]]>     http://www.authorsaccess.com/podcasts-about-hosts/victor-volkman/podcasting-for-authors-roundtable-with-alan-e-smith/feed 1     Paul Krupin – Press Releases that Get Results http://www.authorsaccess.com/guests/paul-krupin-are-press-releases-an-effective-way-to-market http://www.authorsaccess.com/guests/paul-krupin-are-press-releases-an-effective-way-to-market#comments Sat, 21 Nov 2009 00:50:25 +0000 Victor Volkman http://authorsaccess.com/archives/164 On November 19th, 2009 Victor R. Volkman and Irene Watson interviewed media release guru Paul Krupin about whether Press Releases are still revelant to marketing your books in 2009. Krupin is the author of numerous books about publicity, search engines, and …

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    On November 19th, 2009 Victor R. Volkman and Irene Watson interviewed media release guru Paul Krupin about whether Press Releases are still revelant to marketing your books in 2009. Krupin is the author of numerous books about publicity, search engines, and other topics.  His latest book Trash Proof News Releases is also available as a free eBook download. We covered a wide-range of talking points, including

    • So What Exactly Is A News Release?
    • Why Is This So Hard To Do? What Makes This So Special?
    • So What Exactly Do Media People Look For When They Receive A News Release?
    • So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?
    • How do you know when you’re ready?
    • What Specifically Should Authors Do To Create This Galvanizing Candy – This Magic Script .
    • What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)
    • Which Are Better For Authors To Aim At – Book Reviews Or Feature Stories & Why?
    • How do you know when you achieve success with a news release?
    • So once you have a trash proof news release, what do you do with it
    		 Paul Krupin
    Paul J. Krupin is a former US government scientist and once-upon-a-time lawyer (best kind) would much rather be fishing on the Columbia River, which is less than a mile from where he lives in Eastern Washington State. He’s has hundreds and hundreds of publishing clients who range from NY Times best sellers (like Dan Brown, Jack Canfield, Mark Victor Hansen and Andy Andrews) to first timers and seasoned self publishers and small press publishers we know and talk with on all of the online discussion group lists.Favorite Quote – You reach happiness and success when you help the people you can help the most and get rich at the same time.
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    ]]>     http://www.authorsaccess.com/guests/paul-krupin-are-press-releases-an-effective-way-to-market/feed 0     Technorati.com: What EVERY blogger must do http://www.authorsaccess.com/marketing/technoraticom-what-every-blogger-must-do http://www.authorsaccess.com/marketing/technoraticom-what-every-blogger-must-do#comments Sat, 12 Sep 2009 13:59:43 +0000 Victor Volkman http://authorsaccess.com/archives/155 www.Technorati.com is the authoritative source of information on Blogs, think of it as the Yahoo or Google of the blog world.  Yes, it’s that important.  Everyone with a blog should sign up for a free Technorati account and “claim” their …

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    www.Technorati.com is the authoritative source of information on Blogs, think of it as the Yahoo or Google of the blog world.  Yes, it’s that important.  Everyone with a blog should sign up for a free Technorati account and “claim” their blog.  This involves simply pasting a cookie in your blog one time to proove that you are indeed the person who is posting the posts.  Then you get to add a description of your blog, understanding your rankings, and see what other people are writing about your blog ( example: http://technorati.com/blogs/authorsaccess.com?reactions )

    • You also get a cool widget you can add to your website or blog showing your most recent posts and demonstrating your “authority”. 
    • You also can add keywords to your blog for your most common themes so new people can find your blog.

    1) Technorati State of the Blogosphere Survey

    Over the years, Technorati has been tracking the State of the Blogosphere. Our annual study investigates how blogging is growing and changing, as well as its impacts on current events and the bottom lines of businesses and bloggers. Please share your perspective by participating in our survey.

    We think you’ll find the survey interesting. It should take just 15 minutes of your time, and of course your answers will be completely confidential. Please feel free to send this link to other bloggers you know. And be sure to check back on Technorati in October for a summary of the results.

    2) Become a Technorati Writer

    Technorati is entering into the next phase of our evolution: original content. Beginning in October, Technorati will feature original content on the site written by bloggers just like you! This is an amazing opportunity to give your writing vast exposure, become known as an expert in your field/s of interest, and to join a vibrant writer community.

    Get in on the ground floor by signing up via the Technorati Contact Page. Select the “New: Technorati Writer Signup” option from the “Message Type” drop-down box. You will receive information and writing instructions as we get closer to launch date. We very much look forward to working with you!

    ]]>     http://www.authorsaccess.com/marketing/technoraticom-what-every-blogger-must-do/feed 0     Deborah Reynolds – Creating Great Impressions http://www.authorsaccess.com/guests/deborah-reynolds-creating-great-impressions http://www.authorsaccess.com/guests/deborah-reynolds-creating-great-impressions#comments Fri, 04 Sep 2009 21:02:40 +0000 Victor Volkman http://authorsaccess.com/archives/154 On September 3rd, 2009 Irene Watson and Victor R. Volkman spoke with image consultant and business coach Deborah Reynolds. She is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out, which will …

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    On September 3rd, 2009 Irene Watson and Victor R. Volkman spoke with image consultant and business coach Deborah Reynolds. She is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out, which will be released in 2009. Deborah specializes in working with entrepreneurs and executives, helping to redefine, repair, create and build the image and reputation of individuals and companies, giving them a competitive edge in the marketplace so they will be Noticed, Known, and Remembered.  Deborah informed us on key aspects of how your personal integrity and presentation can drive your success in

    • Stage Presence when an author is speaking
    • Television appearances
    • Networking Events
    • Seminars
    • Language used when speaking
    • Connecting with the audience
    Deborah Reynolds worked for fifteen years in law enforcement before taking an “about face”. Her service with the Correctional Service of Canada included “life on the installment plan” working in an “all male” federal prison. Her reputation with international law enforcement personnel was gained as a tenacious Immigration Investigator. The highlights of her law enforcement career were the capture of one of “America’s Most Wanted” and the “Second Most Wanted in Germany”. Deborah brings the same passion and drive to her business and is a sought after International Motivational Speaker, Business Consultant and Image Expert on such topics as leadership, change management, values and character, and team communication and performance strategies. She says, “It’s important to create a good first impression, but it’s essential to create a great lasting impression.” www.AboutFaceImage.com
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    ]]>     http://www.authorsaccess.com/guests/deborah-reynolds-creating-great-impressions/feed 0     Irene Watson – Target Marketing for NonFiction Writers: Why Some People Won’t Read Your Book http://www.authorsaccess.com/guests/irene-watson-target-marketing-for-nonfiction-writers-why-some-people-won%e2%80%99t-read-your-book http://www.authorsaccess.com/guests/irene-watson-target-marketing-for-nonfiction-writers-why-some-people-won%e2%80%99t-read-your-book#comments Sat, 29 Aug 2009 18:43:35 +0000 Victor Volkman http://authorsaccess.com/archives/153 On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene …

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    On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:

    • Importance of knowing your target market before writing your book
    • Understanding reading preferences, temperments and personalities of potential readers
    • Creating a profile of the potential readers/target market
    • Fully understanding why some readers like your book and others don’t.
    Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.
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    ]]>     http://www.authorsaccess.com/guests/irene-watson-target-marketing-for-nonfiction-writers-why-some-people-won%e2%80%99t-read-your-book/feed 0     Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book http://www.authorsaccess.com/guests/irene-watson-target-marketing-to-personas-why-some-people-won%e2%80%99t-read-your-book http://www.authorsaccess.com/guests/irene-watson-target-marketing-to-personas-why-some-people-won%e2%80%99t-read-your-book#comments Fri, 21 Aug 2009 16:56:41 +0000 Victor Volkman http://authorsaccess.com/archives/152 On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service …

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    On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s  psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read.  Some of the things we considered:

    • Importance of knowing your target market before writing your book
    • Understanding reading preferences, temperments and personalities of potential readers
    • Creating a profile of the potential readers/target market
    • Fully understanding why some readers like your book and others don’t.
    Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.  
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    ]]>     http://www.authorsaccess.com/guests/irene-watson-target-marketing-to-personas-why-some-people-won%e2%80%99t-read-your-book/feed 0     Tweed Scott – Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room http://www.authorsaccess.com/guests/tweed-scott-sell-your-book-at-the-back-of-the-room http://www.authorsaccess.com/guests/tweed-scott-sell-your-book-at-the-back-of-the-room#comments Fri, 26 Jun 2009 17:42:22 +0000 Victor Volkman http://authorsaccess.com/archives/147 On June 21st, 2009  Irene Watson and Victor R. Volkman spoke with professional speaker, humorist, and author Tweed Scott about how to profitably combine speaking and sales events. Tweed is an award winning speaker and the author of the 3-time …

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    On June 21st, 2009  Irene Watson and Victor R. Volkman spoke with professional speaker, humorist, and author Tweed Scott about how to profitably combine speaking and sales events. Tweed is an award winning speaker and the author of the 3-time national award-winning book, Texas In Her Own Words.  He has sold nearly 5,000 copies of his book almost exclusively by hand selling in the back of the room after one of his presentations. He’s here to share with you how he does it and how you can do it too. Tweed shared about what went into developing his marketing plan that led to the back of the room sales and a speaking career.  Key points include

    • A system for selling in the back of the room
    • Three ideas that will lead to moving more products in the back of the room
    • How this approach changes your business model
    • How to promote and grow your speaking business
    		 Tweed Scott
    Tweed Scott is the owner of Tejas Communications, a writing and public speaking company.  His book is sold at some remarkable places including the Alamo, The Bob Bullock Texas State History Museum, both of the State capitol building gift shops, San Jacinto Monument & Battleground, the Sam Houston Statue & Park in Huntsville and even at the general store in Luckenbach.He is also the president of the board of the Writers’ League of Texas. He speaks statewide about Texas and the Texan character. Tweed loves spreading what he calls the ‘Gospel of Texas.’ He speaks nationally on Attitude, Leadership and Change.

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    ]]>     http://www.authorsaccess.com/guests/tweed-scott-sell-your-book-at-the-back-of-the-room/feed 0     Irene Watson – Targeting Your Website Marketing to Personas http://www.authorsaccess.com/guests/irene-watson-targeting-your-website-marketing-to-personas http://www.authorsaccess.com/guests/irene-watson-targeting-your-website-marketing-to-personas#comments Sat, 16 May 2009 01:11:32 +0000 Victor Volkman http://authorsaccess.com/archives/141 On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since …

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    On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about

    • The importance of website presence,
    • Making the site about your visitor (not you),
    • Designing your site to fit a specific purpose and pattern of interaction, and
    • Tailoring your site to improve response to specific Myers-Briggs typed personas.
    Irene Watson is the managing editor of Reader Views, Reader Views Kids, and Inside Scoop Live. She also maintains BloggingAuthors.com. She is the author of The Sitting Swing: Finding Wisdom to Know the Difference, and co-editor of A Story That Must Be Told and Authors Access: 30 Success Secrets for Authors and Publishers.During this interview, we mentioned the following essential books:

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    ]]>     http://www.authorsaccess.com/guests/irene-watson-targeting-your-website-marketing-to-personas/feed 0     Michelle Howe – Turn Web Browsers into Book Buyers http://www.authorsaccess.com/guests/michelle-howe-turn-web-browsers-into-book-buyers http://www.authorsaccess.com/guests/michelle-howe-turn-web-browsers-into-book-buyers#comments Fri, 08 May 2009 15:59:49 +0000 Victor Volkman http://authorsaccess.com/archives/139 On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. …

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    On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Michelle clarified key points in our thinking including:

    • How website writing is different than offline (“brochure”) writing
    • How and why websites fail to gather leads, the importance of capture
    • How to make an impact in the first four seconds, before people click away and go elsewhere
    • Creating valuable content that keeps people coming back and builds rapport
    • New technologies for managing the conversation with your customers automatically
    		 Michelle How
    Michelle Howe, MBA, owner of Internet Word Magic, is an expert in search engine optimized copywriting for websites and the author of the award winning book, Turn Browsers into Buyers: Secrets for Turning an Internet Profit.

    She consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Her E-Mail Productivity System training is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.

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    ]]>     http://www.authorsaccess.com/guests/michelle-howe-turn-web-browsers-into-book-buyers/feed 0     Lissa Warren – Get your book on the store’s front table http://www.authorsaccess.com/guests/lissa-warren-get-your-book-on-the-store%e2%80%99s-front-table http://www.authorsaccess.com/guests/lissa-warren-get-your-book-on-the-store%e2%80%99s-front-table#comments Sat, 18 Apr 2009 21:12:51 +0000 Victor Volkman http://authorsaccess.com/archives/138 On April 8th, 2009 Irene Watson and Victor R. Volkman spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has …

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    On April 8th, 2009 Irene Watson and Victor R. Volkman spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has worked at several Boston publishing houses including David R. Godine, Houghton Mifflin, and Perseus Publishing, and is currently Vice President, Senior Director of Publicity and Acquiring Editor at Da Capo Press, a member of the Perseus Books Group. Specifically, we were seeking answers to the following questions:

    • Who chooses which books go on a store’s front table?
    • What can authors do to help get their books on the front table at a chain bookstore?
    • What are some of the different kinds of table space available at a chain bookstore?
    • What can authors do to help get their books on a front table at an independent bookstore?
    • What kind of media is likely to make a bookstore sit up and take notice?
    • Does it help if you stop by bookstores and autograph copies?
    • What about readings in bookstores—do you get better table space if you do them
    		 Lissa Warren
    The author of The Savvy Author’s Guide to Book Publicity, she has spoken about publishing for the Virginia Festival of the Book, Lesley University , Publishers Marketing Association, the American Society of Journalists and Authors, Publishers Association of the South, BookBuilders of Boston, ForeWord magazine, Grub Street, the New Hampshire Writers’ Project, and the Adirondack Writer’s Conference, among others. Since 2003 she has been an Adjunct Professor at Emerson College —in their Writing, Literature, and Publishing program—and she also teaches in Boston University ‘s publishing certificate program. She serves on the advisory board to the MFA writing program at Southern New Hampshire University.Ms. Warren holds a B.S. in English Education from Miami University and an M.F.A. in Creative Writing from Bennington College . Her poetry has appeared in Quarterly West, Oxford Magazine, Black Warrior Re
    view    , and Verse, and she’s a poetry editor for the literary magazine Post Road .

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    ]]>     http://www.authorsaccess.com/guests/lissa-warren-get-your-book-on-the-store%e2%80%99s-front-table/feed 0     Francine Silverman – Talk Radio Wants You! http://www.authorsaccess.com/authors-resources/francine-silverman-talk-radio-wants-you http://www.authorsaccess.com/authors-resources/francine-silverman-talk-radio-wants-you#comments Sat, 18 Apr 2009 13:58:06 +0000 Victor Volkman http://authorsaccess.com/archives/137 Imagine being able to sit down with a coffee and discuss with hundreds of radio hosts what their shows are about and what kind of guests they’d like to book. You can do just that with Francine Silverman’s new book …

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    Imagine being able to sit down with a coffee and discuss with hundreds of radio hosts what their shows are about and what kind of guests they’d like to book. You can do just that with Francine Silverman’s new book Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited.  I have paid $300 or more for talkradio show databases that had far less information than Francine presents in her highly-competivitely priced book.  Broken down into top-level categories, you can browse for shows in your genre, including Politics, Health & Fitness, Food, Sports, Self-Help, Women’s issues, and even Authors.  I would expect most people can find a dozen hot prospects for making their pitch in under half-an-hour, that is if you can stop yourself from endlessly browsing the fascinating entries!  Francine doesn’t stop with AM/FM, also incl
    uded are Satellite radio and Podcasts, which can reach thousands of interested listeners you would never get from terrestrial radio.   Each entry includes critical info such as desired guests, host bio, and full contact info so you can tailor your pitch perfectly I can’t recommend this book strongly enough for any author who wants to get into this high-profile, low-cost method of marketing. Only a couple of downsides to mention:  if you’re looking for Gay & Lesbian, Military/Veteran, or Science-Fiction oriented shows you will not find enough listings to make it worthwhile.  Also, I feel like the “What is your guest from hell?” entries were a bit repetitive.  Everyone knows that hosts want an articulate, on-time, and well-spoken guest. If I know Francine, she will amend these in future editions. 

    ]]>     http://www.authorsaccess.com/authors-resources/francine-silverman-talk-radio-wants-you/feed 0     2009 Book Marketing Roundtable – Part II http://www.authorsaccess.com/marketing/2009-book-marketing-roundtable-part-ii http://www.authorsaccess.com/marketing/2009-book-marketing-roundtable-part-ii#comments Wed, 01 Apr 2009 15:53:13 +0000 Victor Volkman http://authorsaccess.com/archives/134 On March 30th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving …

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    On March 30th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving Healing Press, Inc. This is a free-for-all discussion on many critical book marketing aspects including: social networking, public events, book videos, professional appearances, co-op flyer mailouts, websites for authors, and marketing mistakes. Don’t forget to listen to Part I of our podcast too!
    Irene Watson is author of The Sitting Swing: Finding the Wisdom to Know the Difference, the proprietor of Reader Views Inc., Blogging Authors dot com, Inside Scoop Live, and many other publicity and marketing related activities. Tyler Tichelaar is the owner of Marquette Fiction and author of the Marquette Trilogy, a saga of 150 years on the shores of Lake Superior, and is the proprietor of Superior Book Promotions, a full-service literary and editorial consulting firm. Victor R. Volkman is the publisher behind Loving Healing Press Inc. and Modern History Press and publishes a full line of books on trauma recovery, personal growth, and coping with disabilities as well as the editor of numerous anthologies including More Than A Memory: Reflections of Viet Nam

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    Sites mentioned on today’s show (for your clicking pleasure)

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    Business Directory for Ann Arbor, Michigan

    ]]>     http://www.authorsaccess.com/marketing/2009-book-marketing-roundtable-part-ii/feed 0     2009 Book Marketing Roundtable – Part I http://www.authorsaccess.com/podcasts/volkman-watson-and-tichelaar-2009-book-marketing-roundtable http://www.authorsaccess.com/podcasts/volkman-watson-and-tichelaar-2009-book-marketing-roundtable#comments Tue, 17 Mar 2009 18:19:45 +0000 Victor Volkman http://authorsaccess.com/archives/133 On March 16th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving …

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    On March 16th, 2009 we convened the 2009 Book Marketing Roundtable to talk about industry “best practices” with authors, marketing experts, and publishers Irene Watson of Reader Views, Tyler Tichelaar of Superior Book Promotions and Victor R. Volkman of Loving Healing Press, Inc. This is a free-for-all discussion on many critical book marketing aspects including: Amazon launches, online author readings and podcasts, editing and proofing, awards programs, book giveaways, author and publisher associations, blog book tours
    Irene Watson is author of The Sitting Swing: Finding the Wisdom to Know the Difference, the proprietor of Reader Views Inc., Blogging Authors dot com, Inside Scoop Live, and many other publicity and marketing related activities. Tyler Tichelaar is the owner of Marquette Fiction and author of the Marquette Trilogy, a saga of 150 years on the shores of Lake Superior, and is the proprietor of Superior Book Promotions, a full-service literary and editorial consulting firm. Victor R. Volkman is the publisher behind Loving Healing Press Inc. and Modern History Press and publishes a full line of books on trauma recovery, personal growth, and coping with disabilities as well as the editor of numerous anthologies including More Than A Memory: Reflections of Viet Nam a>

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    Sites mentioned on today’s show (for your clicking pleasure)

  • podiobooks.com
  • plantronics headset (at right)
  • Audacity (free audio editor)
  • Goldwave (shareware audio editor)
  • LibraryThing
  • Asian American Literary Awards
  • The Vibrational Universe (Ken MacLean)
  • MeetUp.com
  • ParentReviewers.com
  • Small Publishers and Authors Network (SPAN)
  • Independent Book Publishers and AUthors (IBPA)
  • Upper Peninsula Publishers and Authors Association (UPPAA)
  • Motown Writer’s Network
    		•

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    ]]>     http://www.authorsaccess.com/podcasts/volkman-watson-and-tichelaar-2009-book-marketing-roundtable/feed 0     Victor R. Volkman – Lighting a fire with eBooks on Amazon Kindle 2 http://www.authorsaccess.com/publishers-resources/victor-r-volkman-lighting-a-fire-with-ebooks-on-amazon-kindle-2 http://www.authorsaccess.com/publishers-resources/victor-r-volkman-lighting-a-fire-with-ebooks-on-amazon-kindle-2#comments Sat, 07 Mar 2009 15:00:07 +0000 Victor Volkman http://authorsaccess.com/archives/131 On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint …

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    On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint Modern History Press. In this wide ranging discussion, we cover key points including:

    • What is the Amazon Kindle?
    • How many Kindles are out there?
    • How many books are really available on the Kindle?
    • Can self-publishers and small presses really compete on the Kindle platform?
    • What kind of conversions issues are there for people doing the work?
    • What’s New with the Kindle 2 product “refresh”?
    • What is the big deal about the new text-to-speech feature that reads books to you?
    • How much are Kindle books and how much do I make as the author or publisher?
    Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal,” and many other print publications that have been obsoleted since the web was born. He authored two computer programming books in the mid-1990s before finding out that writing for Fortune 500 companies was not terribly profitable. In 2003, he formed Loving Healing Press out of a community project in the Self-Expression and Leadership Program at Landmark Education. Since then, LHP has gone on to publish dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, personal growth, and much more. He produces regular podcasts for “
    Authors Access,” and the “Unbreak Your Health” show. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publishing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.

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    1.       What is the Amazon Kindle? 

    The Amazon Kindle ebook reader was released on November 21st, 2007, just a few days shy of Black Friday. The first production run was sold out in 5.5 hours after the announcement according to CEO Jeff Bezos. Shortly thereafter, it could be found on eBay for $100 over list price.

    The first generation Kindle was ridiculed by computer the industry wags branding it with various epithets from ugly  to zany  to “a bit sad” . That hasn’t discouraged consumers, who have been wanting something like this for a decade or more: an eBook reader that made sense. They’ve been voting with their pocketbooks to the tune of 6% of Amazon total book revenues . The Kindle can deliver your blogs and newspapers to you without ever leaving the comfort of your own bed—not even your dog can do that for you.

    Since its release at a hefty retail price of $399, they’ve since come down about 10% to $359 and this price held even through the introduction of the revamped “Amazon Kindle 2”.

     

    2.       How many Kindles are out there? 

    There are not publically released figures but analysts say based on similar electronic products, they would have had to have manufactured 50,000 units of Kindle version 1 to get that pricepoint.

    3.       How many books are really available on the Kindle?

    The Kindle launched with 90,000 titles and by all accounts has accelerated to a growth rate of 10,000 titles per month. As of June 2008, there were 130,000 titles online. The most recent report puts total book titles at 240,000. Now, to put that into perspective, the current output of the book industry is roughly that many titles per year and by contrast the Library of Congress receives 500,000 items per year and has 32 million books in its collection.

    4.       Can self-publishers and small presses really compete on the Kindle platform?

    Now I’m going to say something really controversial: the Kindle has leveled the playing field for self-published authors and small presses in a way that has not been since the introduction of the Internet itself. There is no fee for authors to get their books up on Kindle; once they are on Kindle they look just the “same” as all other books by any of hundreds of other publishers. Yes there are some apocryphal success stories of people selling 20,000 copies on Kindle, but the average Kindle title probably moves a hundred copies of itself per year. It’s a revenue stream that’s only going to grow. Also, consider that Kindle users can download a free preview of your book. That itself could result in a sale.

    You can get onboard yourself as an author through their do-it-yourself site, or you can get an experienced team to optimize the reading experience for you, as is offered by Reader Views

    5.       So I can just do my Kindle conversion today, right?

    Not so fast… If you are not a self-published author and your book was published in the last five years, the odds are extremely high that you don’t own your own rights to produce an electronic book.  You need to read your contract very carefully to make sure you haven’t ceded those rights directly or indirectly.  For example, by an all-inclusive clause saying “all formats the publisher wishes to utilize”.  Like every other type of product, development costs time and therefore money.  Less time than putting out a book, but still someone has to be paid to do the work for the publisher.

    6.       What kind of conversions issues are there for people doing the work?

    It turns out that some input file formats are much better than others.  Sadly PDF is the worst of the lot. Unfortunately, most authors have gone past the Word file stage and have made corrections in the PDF stage of production so their Word documents are no longer the best representation of the text.  This is a problem I see over and over.  Word documents are actually relatively painless. PDFs however, generate a whole set of problems including UNICODE characters—a single one will prevent the whole conversion, poor paragraph determination algorithm—resulting in chopped up paragraphs, inability to handle “smart quotes”, often problems with headings misformatted and stray page numbers landing inside the body text. A PDF conversion can take between 2 and 8 hours, even with custom-written tools. And if you fail to do it right, Amazon will refund customers purchases and eve
    n kick your title off the site.  I provide a lot of tips and tricks in my new book Authors Access: 30 Success Secrets for Authors and Publishers.

    7.       What’s New with the Kindle 2 product “refresh”? 

    The Kindle 2 rebuffs a lot of the criticisms leveled at the first-generation kindle.  It is definitely NOT klunky, weighing in at 10 ounces and 1/3rd of an inch thick.  You can’t stuff it in a purse, but it can fit in any type of attaché case.  The first version already had a long battery life but Kindle 2 extends that to 4 days of reading on a single charge.  They can do that because it uses not LCD technology but “electronic ink” which stays put on a single powerup so that battery is pretty much only consumed during page flipping. Of course it still uses the Whispernet, a leased use of so-called 3G cellular networks which gives you access to content with no monthly fees.  It’s now a full fledged MP3 player but that’s not saying much given that you can buy a thumbdrive which is also an MP3 player for about 20 bucks.

    8.       What is the big deal about the new text-to-speech feature that reads books to you?

    I’ll read to you from an article in an issue this week from the Guardian (and I hope they don’t sue me for doing so).

    The Authors Guild has objected to the Kindle 2′s text-to-speech feature and Amazon — which also sells audiobooks — is giving publishers the ability to stop it working.  Following objections from the Authors Guild in the US, Amazon has caved on the text-to-speech features of the new Kindle 2 ebook reader. It will now enable publishers and authors to disable the text-to-speech (TTS) function if they want.

    There shouldn’t be anything controversial about TTS: it’s been available on personal computers since the 1970s. It’s important to people who have impaired or no vision, but little used by anyone else. However, the Authors Guild argues that the audio rights for a book are different from the reading rights, even if the audio is provided by a software robot.

    In “The Kindle Swindle?” an editorial  in The New York Times, Roy Blount Jr, president of the Authors Guild, argues that “Kindle 2 is not paying anyone for audio rights.” He says:

    True, you can already get software that will read aloud whatever is on your computer. But Kindle 2 is being sold specifically as a new, improved, multimedia version of books — every title is an e-book and an audio book rolled into one. And whereas e-books have yet to win mainstream enthusiasm, audio books are a billion-dollar market, and growing. Audio rights are not generally packaged with e-book rights. They are more valuable than e-book rights. Income from audio books helps not inconsiderably to keep authors, and publishers, afloat.

    You may be thinking that no automated read-aloud function can compete with the dulcet resonance of Jim Dale reading “Harry Potter” or of authors, ahem, reading themselves. But the voices of Kindle 2 are quite listenable.

    9.       How much are Kindle books and how much do I make as the author or publisher?

    Most of the books are available at $9.99 although there are always promotional items marked down further to as little as $2.99.  It still seems like a lot of money for me for a book that is locked up in a box.  Amazon rakes off 65% of the price so with a $9.99 book that means the publisher gets $3.50 and the author maybe some percentage of that, such as 50 cents or a dollar if they are very lucky.  Everybody knows that ebooks cost “nothing” to produce so everyone has their hand out to take the profits.  Ebookstores never take less than 50% of the list price for themselves.

     

    10.   So Kindle 2 should take over the world right?

    Not so fast… Kindle 2 is maybe a little bit late to the party and still has two strikes against it. First off, it rides against the notion of digital convergence.  This is not some pie-in-the-sky concept but a real trend where content, for example movies, can be shown on your computer, your phone, and your TV seamlessly.  Furthermore, new TVs are coming out with internet connections built-in for Netflix and Amazon video downloads. Kindle is a fully closed platform in that if you buy a “kindle book” from Amazon it will never never ever be readable on your laptop, your TV, or your phone.  That means you gotta lug it with you wherever you go.

    Second point:  Kindle is going to be under a lot of pressure from the new generation Netbooks. These are tiny computers with a 9 or 10 inch screen that weigh 2 pounds and run Windows XP just like a full-size computer, have wireless internet, webcams, audio, a gigabyte of memory, everything you need.  And they cost less than the Kindle 2.  I just bought one for my wife on sale at Buy.com for under $300.  If you can surf the whole world wide web, do you really want an ebook reader?  This is where Amazon has shot themselves in the foot by not allowing online reading of kindle books.  Its anti-convergence, not pro-convergence.

    ]]>     http://www.authorsaccess.com/publishers-resources/victor-r-volkman-lighting-a-fire-with-ebooks-on-amazon-kindle-2/feed 0     Carol Hoenig – Planning for Successful Book Events http://www.authorsaccess.com/marketing/carol-hoenig-planning-for-successful-book-events http://www.authorsaccess.com/marketing/carol-hoenig-planning-for-successful-book-events#comments Sun, 22 Feb 2009 18:36:58 +0000 Victor Volkman http://authorsaccess.com/archives/130 On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event.  Carol …

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    On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event.  Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences.Rarely do authors think about book events until they have found a publisher. However, part of being able to snag a publisher is knowing your market. Most authors immediately think they should do events in bookstores, but they ae not always the best place to do an event. Every writer who wants to have a successful book has to start first with good writing and a marketing plan. It doesn’t matter if you’ve been traditionally published or gone the r
    oute of self-publishing, the author must take a hands-on approach in marketing their book.

    Carol Hoenig
    Carol Hoenig is a fulltime freelance writer and publishing consultant. Her
    novel, WITHOUT GRACE, has been given several awards, including the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for
    Fiction by the DIY Book Festival. Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post covering politics, culture, the publishing industry and the writing life.

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    ]]>     http://www.authorsaccess.com/marketing/carol-hoenig-planning-for-successful-book-events/feed 0     Clay Campbell – Twelve Steps to a Better Website http://www.authorsaccess.com/guests/clay-campbell-twelve-steps-to-a-better-website http://www.authorsaccess.com/guests/clay-campbell-twelve-steps-to-a-better-website#comments Tue, 10 Feb 2009 16:03:46 +0000 Victor Volkman http://authorsaccess.com/archives/129 On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.”  He is the author of two books  Get Big Results from Your …

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    On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.”  He is the author of two books  Get Big Results from Your Small Ad Budget and 12 Steps to a Better Website. Clay shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission.
    In his autobiography, Guitars Bars and A Prodigal Son, Clay talks about living the life of a hobo. As a 16 year old he took a trip “off to see the world.” He hitchhiked to California from his daddy’s farm in the Ozark Mountains of Missouri. He slept under bridges, hopped a rides on boxcars, “sang for his supper’ many times and “almost froze to death” in the Rocky Mountains.Clay began a career in advertising in 1983 in phone book advertising sales. In 1989 he started his own small shopper/coupon paper called the Ad Sheet in Paducah Kentucky. After five years and great success he sold it. In November 2000, he began a career in radio with Bristol Broadcasting which lead him to meeting The Wizard of Ads himself; Roy H. Williams.Clay found most small business owners were unsatisfied with the results of their advertising investment. They wanted and needed more bang for their marketing buck. Finding a need and filling it; Clay became a wordsmith and a professional writer of creative ad campaigns.

    ]]> http://www.authorsaccess.com/guests/clay-campbell-twelve-steps-to-a-better-website/feed 0 Lynda Goldman – Turn that Book into a Course or Workshop! http://www.authorsaccess.com/marketing/lynda-goldman-turn-that-book-into-a-course-or-workshop http://www.authorsaccess.com/marketing/lynda-goldman-turn-that-book-into-a-course-or-workshop#comments Sun, 25 Jan 2009 20:02:26 +0000 Victor Volkman http://authorsaccess.com/archives/128 On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell …

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    On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell the course, other revenue streams, what does it take to create the course and how much will it cost me? Lynda Goldman is the author of 31 books, including textbooks and business books for major publishers such as Prentice Hall, Houghton-Mifflin, and Oxford University Press. As well, she ghostwrites books for busy industry leaders, and is currently ghostwriting three different business books.
    She also has 15 years of experience in creating training programs and seminars on business topics such as selling skills, business etiquette, cross-cultural communication, and leadership. Along with these courses, she has created more than 75 instructor’s manuals and participant workbooks.

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    ]]>     http://www.authorsaccess.com/marketing/lynda-goldman-turn-that-book-into-a-course-or-workshop/feed 0     Valerie Connelly – The Publishing Revolution and How it Affects You, the Aspiring Author http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author#comments Sat, 08 Nov 2008 18:13:03 +0000 Victor Volkman http://authorsaccess.com/archives/119 On November 6th, 2008 Irene Watson and Victor R. Volkman spoke with author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of …

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    On November 6th, 2008 Irene Watson and Victor R. Volkman spoke with author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of Nightengale Press, an independent publisher that has produced 80 books since 2003.  She shared with us her unique and hard-won expertise on marketing, cover design, bookstore placement and much more. Her latest book is an anthology entitled Calling All Authors: How to Publish with your Eyes Wide Open Valerie Connelly
    An educator, artist, and world traveler fluent in French and English, Valerie Connelly manages Nightengale Press is now part of Nightengale Media LLC offering its authors a first class website, bookstore, marketing opportunities and more. Ms. Connelly is also the host of the Calling All Authors show at Global Talk Radio. Also, she is an artist whose paintings are exhibited around the USA. She is a member of the Cedarburg Artist Guild. Her works are available as original paintings and as prints.When anyone listening to this program today purchases Calling All Authos: How to Publish with Your Eyes Wide Open at 30% Off use the coupon code AUTHORSACCESS and you’ll receive a free bonus novel by Valerie Connelly

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    ]]>     http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author/feed 0     Carol Denbow – What’s Killing Your Publishing Career? http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career#comments Wed, 15 Oct 2008 20:34:49 +0000 Victor Volkman http://authorsaccess.com/archives/113 On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing …

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    On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues.
    Carol Denbow is the author of three books including, “A Book Inside: How to Write, Publish, and Sell Your Story” released in Fall 2008. She is the founder of Plain & Simple books, LLC, has been interviewed numerous times on radio and television, and is the editor of nine Websites, including a very popular Web site amongst writers A Book Inside Blog

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    ]]>     http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career/feed 0     Alice B. Acheson – Publicity for Pennies http://www.authorsaccess.com/marketing/alice-b-acheson-publicity-for-pennies http://www.authorsaccess.com/marketing/alice-b-acheson-publicity-for-pennies#comments Fri, 05 Sep 2008 17:18:01 +0000 Victor Volkman http://authorsaccess.com/archives/110 On September 4th, 2008 Tyler Tichelaar and Victor R. Volkman  spoke with publicist and industry veteran Alice B. Acheson about marketing on the cheap. Alice has been an independent marketing and publishing specialist working with large and small publishers since …

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    On September 4th, 2008 Tyler Tichelaar and Victor R. Volkman  spoke with publicist and industry veteran Alice B. Acheson about marketing on the cheap. Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981.
    Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? How can I find organizations interested in hearing me speak? What about awards, postcards, bookmarks, tradeshows, and mailings?    		 Alice B. Acheson
    Alice has worked as both editor and publicist, negotiating book contracts, and selling subsidiary rights. Four recipients of her publicity prowess have appeared simultaneously on the The New York Times bestseller list.She is particularly proud of her efforts for OLD TURTLE by Doug Wood, the author’s first book from a publisher who had never published a children’s book and never nationally marketed any of their books. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. For her efforts Alice was given the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity.

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    ]]>     http://www.authorsaccess.com/marketing/alice-b-acheson-publicity-for-pennies/feed 1     Jo Virgil – Getting Your Book into a National Book Store http://www.authorsaccess.com/marketing/jo-virgil-getting-your-book-into-a-national-book-store http://www.authorsaccess.com/marketing/jo-virgil-getting-your-book-into-a-national-book-store#comments Thu, 07 Aug 2008 17:51:14 +0000 Victor Volkman http://authorsaccess.com/archives/108 On Tuesday, August  5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX.  Jo shared the secrets of what it takes to get …

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    On Tuesday, August  5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX.  Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors.  This is one podcast that EVERY author should listen to.  Jo Virgil
    Jo Virgil has served as a Community Relations Manager for Barnes & Noble for many years. She currently works at the Sunset Valley store in South Austin. A major component of her job is working with authors to produce successful events and book signings. She has worked as a feature writer, reporter, and columnist for the Fort Worth Star-Telegram, and loves to dabble in any kind of writing, fiction and non-fiction. She has a Master’s degree in Journalism with a minor in Environmental Science, reflecting her love of writing as well as her deep appreciation of and respect for nature. She is Vice President of the Board of the Writers’ League of Texas and also serves on the Board of the Central Texas Storytelling Guild

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    ]]>     http://www.authorsaccess.com/marketing/jo-virgil-getting-your-book-into-a-national-book-store/feed 1     Jim and Linda Salisbury – Smart Self-Publishing Ideas http://www.authorsaccess.com/guests/jim-and-linda-salisbury-smart-self-publishing-ideas http://www.authorsaccess.com/guests/jim-and-linda-salisbury-smart-self-publishing-ideas#comments Sun, 20 Jul 2008 02:44:37 +0000 Victor Volkman http://authorsaccess.com/archives/107 On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for …

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    On Thursday, July 17th 2008 Victor R. Volkman and Tyler Tichelaar spoke with Jim and Linda Salisbury of Tabby House press about smart self-publishing ideas: tips and techniques for becoming successful without spending a ton of money. We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House.  Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena.
    Jim and Linda are authors of “Smart Self-Publishing: An author’s guide to producing a marketable book” now in its third edition. The book has been mentioned in both Newsweek and BottomLine Personal.  Listen up to this podcast and find out how to get a FREE copy of this $16.95 book for just the nominal charge of $6.00.Jim is the publisher at Tabby House now based in Central Virginia, and was president of the Florida Publishers Association for many years. He and Linda offer self-publishing seminars in libraries, bookstores and for writers’ groups. They are members of FPA, Publishers Association of the South, and Independent Book Publishers Association (formerly Publishers Marketing Association).Linda is the author of the juvenile fiction Bailey Fish Adventure series, which has won four national honors. The sixth book in the series will be out this fall, and she has another environmentally orien
    ted children’s book to be released soon. She is a former journalist and a free-lance writer.

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    My Podcast Alley feed! {pca-61e63bfb2439ffb09f845e7993406409}

    ]]>     http://www.authorsaccess.com/guests/jim-and-linda-salisbury-smart-self-publishing-ideas/feed 0     Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers http://www.authorsaccess.com/book-development/graham-van-dixhorn-and-susan-kendrick-creating-powerful-book-covers http://www.authorsaccess.com/book-development/graham-van-dixhorn-and-susan-kendrick-creating-powerful-book-covers#comments Mon, 14 Jul 2008 20:35:28 +0000 Victor Volkman http://authorsaccess.com/archives/106 On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most …

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    On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including,

    • Why starting your cover early in the process of creating your book is a good idea.
    • When should you start marketing your book?
    • How to build your brand using your book cover.
    • What are the criteria for a great non-fiction book title and subtitle?
    • What is involved in obtaining killer endorsements and testimonials?
    • What if your book has multiple target audiences?
    • What comes first on a cover, words or design?                                           
    Susan Kendrick and Graham Van Dixhorn, of Write To Your Market, Inc., help you develop a powerful brand with your book cover so that you can achieve the visibility, recognition, and results of today’s most successful “authorpreneurs.” Their clients report results like selling 125,000 copies of a first book, many based on the title alone. Their clients also use the cover language Susan and Graham create to increase Amazon rankings before their books are released; get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows, including Dr. Phil and The Today Show; and help them win more than 23 major book awards, including Ben Franklin, IPPY, Foreword Magazine, and DIY.Susan and Graham serve clients across the U.S. and in Canada, England, Europe, and Australia, who are experts in the fields of: health, relationships, business management, and many other topics.

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    ]]>     http://www.authorsaccess.com/book-development/graham-van-dixhorn-and-susan-kendrick-creating-powerful-book-covers/feed 0     Emily Heineman – Success through building your book as a brand http://www.authorsaccess.com/guests/emily-heineman-success-through-building-your-book-as-a-brand http://www.authorsaccess.com/guests/emily-heineman-success-through-building-your-book-as-a-brand#comments Fri, 27 Jun 2008 21:03:27 +0000 Victor Volkman http://authorsaccess.com/archives/105 On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the …

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    On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success.  Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series.  We looked at the nuts-and-bolts of establishing a brand, ensuring your brand is associated with quality, and the importance of consistency among other issues in this wide-ranging discussion. Emily Heineman
    Emily works with Sandy Lawrence (CEO and Founder of Perceptive Marketing) as the Marketing Director for the company. Most of Perceptive Marketing’s clients are authors or publishers and Emily helps them realize their dreams. She helps to create marketing materials, including press releases, media kits, and press kits, and she facilitates the booksignings and other special events. Many of the Perceptive Marketing authors are children’s book authors who want to present their program and book in the schools. Emily works with the librarian to coordinate the events and make it enjoyable and fun for the author and the kids. Emily is one of the leaders in Perceptive Marketing’s latest project, Operation StoryTime, a program that helps bring authors and books to schools that do not have a budget for author visits – or money to buy the books. Perceptive Marketing

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    Books Blogs - BlogCatalog Blog Directory

    ]]>     http://www.authorsaccess.com/guests/emily-heineman-success-through-building-your-book-as-a-brand/feed 0     Gini Scott Graham – Making Connections: Syndication, Publication, Agents, … http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents#comments Fri, 11 Apr 2008 16:17:34 +0000 Victor Volkman http://authorsaccess.com/archives/101 On April 3rd, 2008, Irene Watson and Victor R. Volkman spoke with author, publicity guru, and connection maker Gini Scott Graham of Making Connections, Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an …

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    On April 3rd, 2008, Irene Watson and Victor R. Volkman spoke with author, publicity guru, and connection maker Gini Scott Graham of Making Connections, Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 years.
    She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has been frequently quoted by the media, such as a recent short piece in Cosmopolitan seeking advice on a workplace conflict.    		 Gini Graham Scott
    Dr. Gini Graham Scott, is the Founder and Creative Director for Making Connections, a Web-based Internet service that connects clients by – email with publishers, agents, the film industry, the media, the game and toy industry, the music industry and others. The company helps clients write an effective query letter that will be received and read and sends out personalized queries to hard to reach contacts in these fields. The company has had over 1000 clients in the 5 years since it was founded, has been written up in the Wall Street Journal and other publications, and has success stories and kudos from over 250 clients – some who have gotten six figure deals through using the service.

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    ]]>     http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents/feed 0     Dave Kuzminski – How to Spot a Predator http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator#comments Fri, 21 Mar 2008 16:43:04 +0000 Victor Volkman http://authorsaccess.com/archives/100 On March 20th, 2008, Irene Watson and Victor R. Volkman spoke with Dave Kuzminski, creator and manager of Predators and Editors, the infamous website where scammers and companies with a record of complaints are recorded. Dave helped us distinguish the …

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    On March 20th, 2008, Irene Watson and Victor R. Volkman spoke with Dave Kuzminski, creator and manager of Predators and Editors, the infamous website where scammers and companies with a record of complaints are recorded. Dave helped us distinguish the dark side of book promotion, agents, and publishing by covering such thorny topics as: the difference between a bad business deal and a scam, the evolution of a scam and what types of people are running them, how to avoid a scam, and what to do if you think you’ve been had.
    Dave Kuzminski is both a writer and the owner and editor of Preditors & Editors. As a writer, he manages to inflict words upon readers in order to entertain them. He’s been writing for several decades. As an editor, he manages to inflict recommendations upon publishing businesses who sometimes aren’t entertained. He’s done that for eleven years though it probably feels like several decades to some of those businesses that are recommended against. One of his favorite titles is Knight Spirits and its available from Double Dragon Publishing.

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    ]]>     http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator/feed 0     Brad Grochowski – Selling Books Successfully Online http://www.authorsaccess.com/marketing/brad-grochowski-selling-books-successfully-online http://www.authorsaccess.com/marketing/brad-grochowski-selling-books-successfully-online#comments Fri, 08 Feb 2008 18:21:39 +0000 Victor Volkman http://authorsaccess.com/archives/97 On Feb. 7th, 2008 Victor R. Volkman and Irene Watson spoke with Brad Grochowski of AuthorsBookshop about what it takes to sell books online. Brad has been running his own online bookstore for several years and it provides many of …

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    On Feb. 7th, 2008 Victor R. Volkman and Irene Watson spoke with Brad Grochowski of AuthorsBookshop about what it takes to sell books online. Brad has been running his own online bookstore for several years and it provides many of the same features that Amazon does: blogs, reviews, forums, PDF previews, and complete control of the product detail pages.  We talked about marketing strategies and tactics, how to use your time online effectively, quality and the market perception of independently published books, how we can emulate the success of indie music and films, and why you would choose to self-publish or work with a small press.
    Brad Grochowski is a web entrepreneur and programmer, author and actor.  He is the founder of AuthorsBookshop.com, an online bookstore that specializes in selling independently published books, as well as the website RandomBookMachine.com and the soon to be launched OurLittleBaltimore.com.  His is also the author of the book The Secret Weakness of Dragons and Other Tales a Fairy Whispered In My Ear The Secret Weakness of Dragons

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    ]]>     http://www.authorsaccess.com/marketing/brad-grochowski-selling-books-successfully-online/feed 0     Laura Waldman – Astrological Forecasting for Writers http://www.authorsaccess.com/guests/laura-waldman-astrological-forecasting-for-writers http://www.authorsaccess.com/guests/laura-waldman-astrological-forecasting-for-writers#comments Fri, 18 Jan 2008 04:07:42 +0000 Victor Volkman http://authorsaccess.com/archives/96 On Thursday, January 17th, 2008 Victor R. Volkman and Irene Watson spoke with astrologer and teacher Laura Waldman.  Laura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom …

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    On Thursday, January 17th, 2008 Victor R. Volkman and Irene Watson spoke with astrologer and teacher Laura Waldman.  Laura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom you can succesfully collaborate with. An Astrological birthchart is a complex and highly individualized method of personality typing. Predictive astrology can help you with timing your marketing moves. Relationship astrology can help you choose compatible editors and publicists. Astrology can predict general social and cultural trends that help you research the saleability of a book. Laura Waldman
    Laura Waldman has had a private practice as a Consulting Astrologer since 1984. She lives in Austin Texas and has clients all over the world. She is the Vice-President of the Astrological Society of Austin. Laura is the staff astrologer for The Crossings Austin, an affiliate of the Omega Institute. Laura has taught astrology classes, presented workshops, and given astrology lectures in Texas, Louisiana, and New Mexico. Laura also leads Women’s Dream Circles. She specializes in making astrology accessible and useful and enjoyable for everyone. She writes a monthly Astrology Newsletter.

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    ]]>     http://www.authorsaccess.com/guests/laura-waldman-astrological-forecasting-for-writers/feed 0     Victor R. Volkman – Amazon Adventures: Staring Down “Earth’s Biggest Bookstore” http://www.authorsaccess.com/guests/victor-r-volkman-amazon-adventures-staring-down-%e2%80%9cearth%e2%80%99s-biggest-bookstore%e2%80%9d http://www.authorsaccess.com/guests/victor-r-volkman-amazon-adventures-staring-down-%e2%80%9cearth%e2%80%99s-biggest-bookstore%e2%80%9d#comments Fri, 04 Jan 2008 18:11:21 +0000 Victor Volkman http://authorsaccess.com/archives/95 Hello and welcome to a special edition of Authors Access where Authors get published and published authors get successful. I’m your host Victor Volkman, from Loving Healing Press in Ann Arbor Michigan.  Tonight we will be listening to my lecture …

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    Hello and welcome to a special edition of Authors Access where Authors get published and published authors get successful. I’m your host Victor Volkman, from Loving Healing Press in Ann Arbor Michigan.  Tonight we will be listening to my lecture “Amazon Adventures” delivered live at the Motown Writers Conference on November 9th, 2007. In this lecture, I’ll be covering a variety of Amazon programs and strategies including: Amazon Advantage, Amazon Associates, Amazon Connect, Amazon Marketplace, Amazon Mechanical Turk.  I’ll also highlight how to make Advanced Tactics work for you such as Listmania!, Search-inside-the-book, social networking, video reviews, and much more. Loving Healing Press
    Be sure to download the accompanying PowerPoint presentation that goes with this lecture  so you can read along as we cover the material (PDF version).  This lecture was recorded about two weeks before the release of the Amazon Kindle eBook reader so we won’t be mentioning it.  However, we hope to have a show in early 2008 that highlights the strengths of this platform and how to parlay your Amazon experience with the Kindle reader.  Now sit back and listen to Amazon Adventures recorded in the Southern Fires restaraunt in Detroit Michigan. 

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    ]]>     http://www.authorsaccess.com/guests/victor-r-volkman-amazon-adventures-staring-down-%e2%80%9cearth%e2%80%99s-biggest-bookstore%e2%80%9d/feed 0     Linda Daly – Book Marketing 101 http://www.authorsaccess.com/guests/linda-daly-book-marketing-101 http://www.authorsaccess.com/guests/linda-daly-book-marketing-101#comments Sat, 29 Dec 2007 19:18:19 +0000 Victor Volkman http://authorsaccess.com/archives/94 Victor R. Volkman presents a special edition of Authors Access recorded live at the Motown Writers Conference on November 9th, 2007 at the Southern Fires restaraunt in Detroit, Michigan.  Our guest is author and publisher Linda Daly, who is also …

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    Victor R. Volkman presents a special edition of Authors Access recorded live at the Motown Writers Conference on November 9th, 2007 at the Southern Fires restaraunt in Detroit, Michigan.  Our guest is author and publisher Linda Daly, who is also the owner of Light Sword Publishing.  Linda brings her hard-won knowledge of book marketing to the table including: developing a visual image, creating flash movies, focusing on your message, and developing concise marketing materials. Linda Daly
    Light Sword, is a full-service, time-honored, conventional publishing company, dedicated to providing the reader with both fiction and non fiction books from established authors, as well as talented newcomers. The range of genres that we offer, include, but are not limited to:

    • Suspense
    • Romance
    • Fantasy
    • Self-Help
    • Paranormal
    • Historical Romance
    • Mystery
    • Sci-Fi
    • Thriller

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    ]]>     http://www.authorsaccess.com/guests/linda-daly-book-marketing-101/feed 0     Robert D. Reed – Writing and Publishing Nonfiction http://www.authorsaccess.com/guests/robert-d-reed-writing-and-publishing-nonfiction http://www.authorsaccess.com/guests/robert-d-reed-writing-and-publishing-nonfiction#comments Fri, 14 Dec 2007 21:05:40 +0000 Victor Volkman http://authorsaccess.com/archives/93 On Thursday, December 13th, 2007 Irene Watson and Victor R. Volkman spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author …

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    On Thursday, December 13th, 2007 Irene Watson and Victor R. Volkman spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author of more than 50 books and resource guides on a wide range of subjects, including: environmental issues, current affairs, health, business excellence, responsible leadership, education, effective parenting, psychology, ending domestic violence and child abuse, homelessness, and much more. He spoke with us about key issues of the nonfiction market including pre-publication publicity, sizing of print runs, finding distributors and wholesalers, and what an author has to do to be successful — where self-published or not.
    Profits from one of his cookbooks fed millions of children worldwide through the C.A.R.E. Organization in New York City. Many of his authors have been featured on television and radio programs, and in newspaper and magazine articles throughout the world.
    The founder of Robert D. Reed Publishers, Bob has produced and distributed over 165 titles, including House Calls: How we can all save the world one visit at a time by Patch Adams, M.D. – the compassionate and humorous doctor portrayed by Robin Williams in Universal Picture’s hit film, “Patch Adams.”

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    ]]>     http://www.authorsaccess.com/guests/robert-d-reed-writing-and-publishing-nonfiction/feed 0     Maryglenn McCombs – Why Should You Hire a Publicist? http://www.authorsaccess.com/guests/maryglenn-mccombs-why-should-you-hire-a-publicist http://www.authorsaccess.com/guests/maryglenn-mccombs-why-should-you-hire-a-publicist#comments Fri, 07 Dec 2007 18:48:31 +0000 Victor Volkman http://authorsaccess.com/archives/92 On Thursday, December 6th, 2007 Irene Watson and Victor R. Volkman spoke with publicist and former publisher Maryglenn McCombs. A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books …

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    On Thursday, December 6th, 2007 Irene Watson and Victor R. Volkman spoke with publicist and former publisher Maryglenn McCombs. A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books Throughout her career.  She has served as a guest lecturer for publishing workshops, conferences and events, including serving as a panelist for the Southern Festival of Books, as well as Publishers Marketing Association’s PMA University. Maryglenn answers key questions about the role of a publicist including why would an author hire a publicist, what does a publicist do, how far in advance of publication does a publicist start, and what does a publicist do besides send out books for review? Maryglenn McCombs
    Maryglenn graduated from Vanderbilt University in 1993 with a BA in English. Her other interests include volunteering with the Nashville Humane Association, reading, traveling and cooking. A south central Kentucky native, Maryglenn lives in Nashville with the two loves of her life — her husband Tim Warnock and their old English sheepdog Garcia.

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    ]]>     http://www.authorsaccess.com/guests/maryglenn-mccombs-why-should-you-hire-a-publicist/feed 0     Carolyn Howard-Johnson – Frugal Book Promotion http://www.authorsaccess.com/guests/carolyn-howard-johnson-frugal-book-promotion http://www.authorsaccess.com/guests/carolyn-howard-johnson-frugal-book-promotion#comments Sat, 17 Nov 2007 22:31:52 +0000 Victor Volkman http://authorsaccess.com/archives/90 On November 15th, 2007 Irene Watson and Victor R. Volkman spoke with award-winning author Carolyn Howard-Johnson, creative force behind the HowToDoItFrugally Series of Books for writers. She has just released  second book in the series, The Frugal Editor: Put Your Best …

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    On November 15th, 2007 Irene Watson and Victor R. Volkman spoke with award-winning author Carolyn Howard-Johnson, creative force behind the HowToDoItFrugally Series of Books for writers. She has just released  second book in the series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Carolyn shared her best tips and strategies for low-cost/zero-cost marketing campaigns and also talked about what NOT to do to market your books.  She also talks about the value of editing and how it directly controls how your proposals, books, and marketing are peceived in the marketplace.
    Carolyn Howard-Johnson’s first novel, This Is the Place, won eight awards. Her book of creative nonfiction, Harkening: A Collection of Stories Remembered, won three. An instructor for UCLA Extension’s world-renown Writers’ Program, her book The Frugal Book Promoter: How to Do What Your Publisher Won’t was named USA Book News’ “Best Professional Book 2004,” and was given the Irwin Award. Her second book in the How To Do It Frugally series is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her chapbook of poetry Tracings, was named to the Compulsive Reader’s Ten Best Reads list and was given the Military Writers’ Society of America’s Silver Award of Excellence. She is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics Committee awarded her wo
    rk promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 “San Gabriel Valley women who make life happen.”

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    ]]>     http://www.authorsaccess.com/guests/carolyn-howard-johnson-frugal-book-promotion/feed 1     Patrick Snow – Book Covers That Sell Books http://www.authorsaccess.com/guests/84 http://www.authorsaccess.com/guests/84#comments Fri, 12 Oct 2007 20:37:44 +0000 Victor Volkman http://authorsaccess.com/archives/84 On October 12th, 2007 Victor R. Volkman and Irene Watson spoke with Patrick Snow, bestselling author and book coach. Patrick is author of Creating Your Own Destiny: How to Get Exactly What You Want Out of Life which has sold …

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    On October 12th, 2007 Victor R. Volkman and Irene Watson spoke with Patrick Snow, bestselling author and book coach. Patrick is author of Creating Your Own Destiny: How to Get Exactly What You Want Out of Life which has sold over 125,000 copies since its first printing in July of 2001. He spoke with us about the crucial elements of cover design and what turns consumers on (or off) when looking at your book. We also talked about realistic amounts to spend on cover design and your role in promoting the book after its printed. Patrick also touched on effective generation of the title and subtitle and how important they are to your platform. He generously shared many real-life examples of books that he has helped shepherd into production.
    For more than 20 years, he has studied the field of personal growth and development. Patrick’s “DESTINY” message has been recognized in major newspapers such as The New York Times, Denver Post, and the Chicago Sun Times. His book and photo were also featured on the cover story in the December 5, 2002, issue of USA Today. His message has also been featured on hundreds of radio stations throughout North America and Europe. Patrick has also been a TV guest on Seattle’s popular Northwest Afternoon.

    Patrick has been in business-to-business and high-tech corporate sales for more than 15 years. During this time, he has been tracking layoffs and worker discontent. As a Business-Ownership Advocate, Patrick’s mission is to help others overcome their fears by turning their career distress into personal success, through business ownership.

    Originally from Michigan, Patrick graduated from the University of Montana in 1991, and now lives in Seattle with his wife and children.

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    ]]>     http://www.authorsaccess.com/guests/84/feed 0     Deltina Hay – Using Social Media to Promote Your Book http://www.authorsaccess.com/guests/deltina-hay-using-social-media-to-promote-your-book http://www.authorsaccess.com/guests/deltina-hay-using-social-media-to-promote-your-book#comments Fri, 28 Sep 2007 18:46:48 +0000 Victor Volkman http://authorsaccess.com/archives/82 On September 27th, 2007 Victor R. Volkman and Irene Watson spoke with social media developer and expert Deltina Hay. She is the owner of Dalton Publishing, an up-and-coming literary press out of Austin, Texas. Deltina shared with us the new …

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    On September 27th, 2007 Victor R. Volkman and Irene Watson spoke with social media developer and expert Deltina Hay. She is the owner of Dalton Publishing, an up-and-coming literary press out of Austin, Texas. Deltina shared with us the new elements that make up Web 2.0 and how to use them: RSS feeds, blog aggregators, Wikis, and social media press rooms just to name a few. We also talked about which technology is most appropriate to your target audience and the strengths and weaknesses of major social media sites, including book/author themed sites such as Shelfari and Book Movement
    Deltina Hay has also been programming and doing Web development in one form or another for over 25 years. Her love of publishing and media, coupled with her passion for open source programming led her naturally to Web 2.0 and social media consulting. She is the founder of SocialMediaPower.com, a social media and Web 2.0 consulting firm, specializing in helping authors and small publishers succeed in the new, “live” Web.

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    ]]>     http://www.authorsaccess.com/guests/deltina-hay-using-social-media-to-promote-your-book/feed 0     Sylvia Hubbard – Romancing the Book: writing and marketing the Romance Genre http://www.authorsaccess.com/guests/sylvia-hubbard-romancing-the-book-writing-and-marketing-the-romance-genre http://www.authorsaccess.com/guests/sylvia-hubbard-romancing-the-book-writing-and-marketing-the-romance-genre#comments Fri, 07 Sep 2007 18:44:24 +0000 Victor Volkman http://authorsaccess.com/archives/79 On Thursday, September 6th, 2007 Victor R. Volkman and Tyler Tichelaar spoke with Syvia Hubbard. She has independently published 4 paperback books and over 10 e-books. Her foundation genre has always been romance, but she has ventured into suspense, erotic, …

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    On Thursday, September 6th, 2007 Victor R. Volkman and Tyler Tichelaar spoke with Syvia Hubbard. She has independently published 4 paperback books and over 10 e-books. Her foundation genre has always been romance, but she has ventured into suspense, erotic, mystery, paranormal and inter-racial. Sylvia shared with us essential aspects of the romance genre, marketing techniques for romance writers, and how to build a following of readers outside the bookstore. Sylvia Hubbard
    Always urban and contemporary styled, her writing is enjoyed all over the world by all nationalities. In the upcoming year, she will be featured in several anthologies & will be publishing another paperback and 4 more e-books. She has a degree in Marketing/Management and minored in journalism, broadcasting (Specs Howard), drama, html programming, teaching assistant, customer service specialist, and commercial art.

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    ]]>     http://www.authorsaccess.com/guests/sylvia-hubbard-romancing-the-book-writing-and-marketing-the-romance-genre/feed 1     Susan Harrow: Get a 6-Figure Advance – Before You Write Your Book http://www.authorsaccess.com/guests/susan-harrow-get-a-6-figure-advance-before-you-write-your-book http://www.authorsaccess.com/guests/susan-harrow-get-a-6-figure-advance-before-you-write-your-book#comments Sun, 12 Aug 2007 23:36:07 +0000 Victor Volkman http://authorsaccess.com/archives/75  On Thursday, August 9th, 2007 Irene Watson and Victor R. Volkman spoke with Susan Harrow, CEO of PRSecrets.com. She is a media trainer and marketing consultant and author of the books, Sell Yourself without Selling Your Soul, “The Ultimate Guide to Getting …

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     On Thursday, August 9th, 2007 Irene Watson and Victor R. Volkman spoke with Susan Harrow, CEO of PRSecrets.com. She is a media trainer and marketing consultant and author of the books, Sell Yourself without Selling Your Soul, “The Ultimate Guide to Getting Booked on Oprah” “Get Into O Magazine” and Get a 6 Figure Book Advance. We talked with her about how you can get a 6 figure book advance like more than 10 of her clients and can become a best-selling author too! She also shared solid tips on how to get yourself an agent, how to develop an irresistible platform, and strategies to create an auction so your book sells to the highest bidder. Susan Harrow
    Susan’s clients include Fortune 500 companies, entrepreneurial ventures, and best-selling authors including, iVillage, PlanetRx,  The Yellow Pages (SBC), Bill Graham Presents, Gillette/ , the North Face, Random House, Doubleday, Celestial Arts, Addison-Wesley, and many others.

    She has media coached people who have appeared on top national radio and TV talk shows, and publications.

    Susan has written for The San Francisco Examiner, Advertising Age, Bride’s, Complete Woman, The San Francisco Business Times, Bay Area Business Woman, Writer’s Digest, , and Sharing Ideas.

    She has been profiled in Salon Magazine, the San Francisco Chronicle, USA Today online, and Investor’s Business Daily.

    Through keynotes, seminars and individual and corporate coaching she trains clients to define and control their public image, handle any type of media interview, and create irresistible story ideas for producers, editors and news directors.

    		 6-figures!

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    ]]>     http://www.authorsaccess.com/guests/susan-harrow-get-a-6-figure-advance-before-you-write-your-book/feed 0     Shaila Abdullah – Creating a Website That Sells Your Book http://www.authorsaccess.com/guests/shaila-abdullah-creating-a-website-that-sells-your-book http://www.authorsaccess.com/guests/shaila-abdullah-creating-a-website-that-sells-your-book#comments Mon, 06 Aug 2007 01:24:30 +0000 Victor Volkman http://authorsaccess.com/archives/73 On Thursday, August 2nd, 2007 Victor R. Volkman and Irene Watson spoke with Shaila Abdullah, an accomplished web and print designer living in Austin, Texas. She has been in the business of designing for over 14 years and has developed …

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    On Thursday, August 2nd, 2007 Victor R. Volkman and Irene Watson spoke with Shaila Abdullah, an accomplished web and print designer living in Austin, Texas. She has been in the business of designing for over 14 years and has developed several websites for authors and writers. Being an award-winning author herself, she knows and understands firsthand how a well-constructed website can help advance an author’s career. Shaila shared with us the seven essential things that every author website must have and another seven things which are deadly sins. She also informed us on what questions to ask when contracting out a website and what ancillary activities you can do to drive traffic to your site after its up and running. Shaila Abdullah 
    Shaila Abdullah’s creative work focuses on the strengths and weaknesses of Pakistani women and their often unconventional choices in life. Her work also deals with the Asian experience in America, the conflict between the two worlds and the culture of her adopted country. She offers her readers a window into the multicultural world through her vibrant characters.

    Abdullah was born in Karachi, Pakistan in 1971. She has a bachelors degree in English literature and a diploma in graphic design. She also has a diploma in freelance writing. In 1993 she started writing fiction stories, articles and personal essays for some South Asian publications. She presently works as a media design associate at an educational nonprofit in downtown Austin.Abdullah has been published in Dallas Child, Web Guru, About Families, Sulekha,Women’s Own, She, Fashion Collection and a magazine of the Daily Dawn newspaper called Tuesday Review, etc. Her debut book, Beyond the Cayenne Wall, is a collection of stories about Pakistani women struggling to find their individualities despite the barriers imposed by society.

    		  

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    ]]>     http://www.authorsaccess.com/guests/shaila-abdullah-creating-a-website-that-sells-your-book/feed 0     Jacqueline Marcell – How to Get Celebrity Endorsements http://www.authorsaccess.com/publishers-resources/jacqueline-marcell-how-to-get-celebrity-endorsements http://www.authorsaccess.com/publishers-resources/jacqueline-marcell-how-to-get-celebrity-endorsements#comments Sun, 29 Jul 2007 23:28:10 +0000 Victor Volkman http://authorsaccess.com/archives/70 On Thursday, July 27th, 2007 Irene Watson and Victor Volkman spoke with Jacqueline Marcell, best-selling author on eldercare, about how to get celebrity endorsements. She shares her secrets of how she obtained more than 50 prestigious endorsements including Hugh Downs, …

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    On Thursday, July 27th, 2007 Irene Watson and Victor Volkman spoke with Jacqueline Marcell, best-selling author on eldercare, about how to get celebrity endorsements. She shares her secrets of how she obtained more than 50 prestigious endorsements including Hugh Downs, Regis Philbin, John Hopkins Memory Clinic, Duke University Center for Aging, Dr. Nancy Snyderman of NBC News, John D. Rockefeller IV, Leeza Gibbons, Ed Asner, Dr. Dean Edell, and others. Jacqueline says her missions are to: bring attention to the importance of long-term care planning; encourage funding for Alzheimer’s research and heighten early diagnosis awareness; enlighten healthcare professionals how they can better help the families they work with; provide solutions and hope to caregivers; expose elder abuse and exploitation.  Jacqueline Marcell
    Jacqueline Marcell was so compelled by a year of being the sole caregiver to her challenging elderly father and sweet but ailing mother (both with early Alzheimer’s not properly diagnosed for over a year), that once she figured everything out, medically and behaviorally, she gave up her stalled career as a television executive to become an advocate for eldercare awareness and reform. Determination to save others from a similar experience resulted in Jacqueline’s first best-selling book which written with a humorous twist on a serious subject. “Elder Rage, or Take My Father… Please! How to Survive Caring for Aging Parents.” It became a Book-of-the-Month Club selection; is required text at numerous universities for courses in geriatric assessment and management; and is being considered for a feature film.She is a big fan of www.BlurbsForYourBooks.com which is mentioned se
    veral times in the show but please use the above link because a lot of people have mistyped it.  Thanks    		  Elder Rage!

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    ]]>     http://www.authorsaccess.com/publishers-resources/jacqueline-marcell-how-to-get-celebrity-endorsements/feed 0     Emi Battaglia – Facts and Truths from a Top Traditional Publisher http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher#comments Sat, 21 Jul 2007 18:08:11 +0000 Victor Volkman http://authorsaccess.com/archives/69 On Thursday, July 19th 2007, Victor R. Volkman and Irene Watson spoke with Emi Battaglia, Vice-President and Associate Publisher at Grand Central Publishing, a division of Hachette Book Group (formerly known as Warner Books). She directs the entire range of marketing …

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    On Thursday, July 19th 2007, Victor R. Volkman and Irene Watson spoke with Emi Battaglia, Vice-President and Associate Publisher at Grand Central Publishing, a division of Hachette Book Group (formerly known as Warner Books). She directs the entire range of marketing strategy and activities for the company and all books on their lists. Emi spoke with us about how marketing works in “one of the biggest of the small publishers”. With an annual output of 300 new titles per year, GCP has a considerable role in the marketplace. We talked specifically about how a traditional publisher supports the author with marketing, how book and media tours work, how books get placed into a traditional publisher, and how a unique marketing mix can be developed to match the strengths of each title and its author.
    Emi works closely with the publisher, authors and editors, and with the heads of sales, advertising/promotion, account marketing, publicity, and online marking. Emi has been in the publishing business since 1984 in various positions at St Martin’s Press, New American Library, Simon and Shuster and other companies. She helpedan launch Martha Stewart Living magazine and has earned two Awards for Excellence from Literary Market Place (LMP). She has personally worked with many notable authors including Jack Welch, Kitty Kelley, Michael D. Eisner, Maria Shriver, Bill Gates, David Baldacci, and Brad Meltzer. She is sharing her unique experience of more than 20 years in the publicity side of the business. Her passion is seeing an author deliver their message successfully through the media to bookbuyers. Listen to the PodCast!   Click here for RSS feed!   

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    ]]>     http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher/feed 1     Bob Sanders – Writing for the SciFi and Fantasy Market http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market#comments Fri, 13 Jul 2007 18:31:00 +0000 Victor Volkman http://authorsaccess.com/archives/66 On Thursday, July 12th, 2007 Victor Volkman and Tyler Tichelaar spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. This is a publisher that selects books based on the quality of writing, story, entertainment value, and sales potential. The press encourages first-time …

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    On Thursday, July 12th, 2007 Victor Volkman and Tyler Tichelaar spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. This is a publisher that selects books based on the quality of writing, story, entertainment value, and sales potential. The press encourages first-time authors, as well as those who have been previously published and want to put their books back into print. Mundania currently publishes works of science fiction, fantasy, romance, horror and historical fiction and has been in business since 2002.Bob spoke with us about what makes writing for SciFi and Fantasy markets a unique challenge and how the author can build a fanbase far in advance of publication.  He also addressed how to build regional attention into national attention and how to make sure the publisher reads and responds your manuscripts. Bob Sanders

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    ]]>     http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market/feed 0     Irene Watson – Getting Great Reviews http://www.authorsaccess.com/guests/irene-watson-getting-great-reviews http://www.authorsaccess.com/guests/irene-watson-getting-great-reviews#comments Fri, 29 Jun 2007 19:56:16 +0000 Victor Volkman http://authorsaccess.com/archives/63 On Thursday, June 28th at 8PM EDT Victor Volkman and Tyler Tichelaar interviewed Irene Watson, author, entrepreneur, and managing editor of ReaderViews. Irene shared with us an insider’s look at how book reviews really work, how to get your book …

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    On Thursday, June 28th at 8PM EDT Victor Volkman and Tyler Tichelaar interviewed Irene Watson, author, entrepreneur, and managing editor of ReaderViews. Irene shared with us an insider’s look at how book reviews really work, how to get your book successfully reviewed including strategies and tips, and prepublication vs post-publication reviews and what to do with them. As owner of a book review, editing, coaching, and manuscript submission service bureau, she has a unique viewpoint of how things really work.  
    A native of Northern Alberta, Irene’s career took her from career counseling, to business ownership, to working in management for a police force, to spiritual counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views. She has an M. A. in psychology from Regis University in Denver, CO.  

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    After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was published in October 2005 and co-edited a recent release The Story That Must be Told. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Reader Views has since expanded into author publicity, editing, creating book videos, and the most recent, coaching for book proposals and manuscript submission service.  The Sitting Swing: A Memoir
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    ]]>     http://www.authorsaccess.com/guests/irene-watson-getting-great-reviews/feed 0     Penny Sansevieri – The Virtual Author Tour™ http://www.authorsaccess.com/guests/penny-sansevieri-the-virtual-book-tour%e2%84%a2 http://www.authorsaccess.com/guests/penny-sansevieri-the-virtual-book-tour%e2%84%a2#comments Fri, 15 Jun 2007 18:29:09 +0000 Victor Volkman http://authorsaccess.com/archives/60 On June 14th, 2007 Irene Watson and Victor Volkman spoke with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., a best-selling author and internationally recognized book marketing and media relations expert. She told us the secrets of …

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    On June 14th, 2007 Irene Watson and Victor Volkman spoke with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., a best-selling author and internationally recognized book marketing and media relations expert. She told us the secrets of The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.  
    Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including From Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™. Penny has placed authors on: The View, CBS The Early Show, CNN Showbiz Tonight, NY Post, NY Daily News, Fox in the Morning and many other national syndicated network and cable shows. To learn more about Penny’s books or her promotional services, you can visit her web site.   

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    ]]>     http://www.authorsaccess.com/guests/penny-sansevieri-the-virtual-book-tour%e2%84%a2/feed 0     Ami Hendrickson – Successful Ghostwriting, co-authoring, and collaboration http://www.authorsaccess.com/guests/ami-hendrickson-successful-ghostwriting-co-authoring-and-collaboration http://www.authorsaccess.com/guests/ami-hendrickson-successful-ghostwriting-co-authoring-and-collaboration#comments Fri, 08 Jun 2007 18:09:36 +0000 Victor Volkman http://authorsaccess.com/archives/55 On June 7th, 2007 at 8PM EDT we spoke with award-winning screenwriter and bestselling co-author Ami Hendrickson. She is the founder of Muse Ink – inspiring writers and helping them put their vision into words. Hendrickson has ghostwritten on projects …

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    On June 7th, 2007 at 8PM EDT we spoke with award-winning screenwriter and bestselling co-author Ami Hendrickson. She is the founder of Muse Ink – inspiring writers and helping them put their vision into words. Hendrickson has ghostwritten on projects about photography, architecture, business processes, home improvement, local histories, and food and nutrition. Ami taught us the ins and outs of becoming a ghostwriter, working one-on-one with people on memoir development, understanding the role of collaborator, what to expect from a ghostwriting contract, and how to pitch your own projects as a ghostwriter.
    Ms. Hendrickson has worked with and written for some of the world’s leading horsemen. She co-authored “Clinton Anderson’s Downunder Horsemanship,” now an international success written for renowned horse clinician Clinton Anderson. Two of her books routinely rank in Amazon.com’s Top 5 bestselling Horse Books. WOW! “The Rider’s Pain-Free Back,” a book on back health written with neurosurgeon Dr. James Warson will be released from Trafalgar Square Books in July, 2007. Her published and produced credits include advertising copy for companies like Whirlpool, Haworth, and Miles Labs, video voice-overs, video cover text, promotional scripts, feature articles, specialty publications, songs, and more.

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    ]]>     http://www.authorsaccess.com/guests/ami-hendrickson-successful-ghostwriting-co-authoring-and-collaboration/feed 0     P.M. Terrell – From Author To Promoter http://www.authorsaccess.com/guests/pm-terrell-from-author-to-promoter http://www.authorsaccess.com/guests/pm-terrell-from-author-to-promoter#comments Sat, 02 Jun 2007 13:58:09 +0000 Victor Volkman http://authorsaccess.com/archives/53 On May 31st, 2007 at 8:00PM EDT Irene Watson and Victor Volkman spoke with Patricia Terrell, the author of 8 books, including the how-to book “Take the Mystery out of Promoting Your Book” . She shared with us the innovative …

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    On May 31st, 2007 at 8:00PM EDT Irene Watson and Victor Volkman spoke with Patricia Terrell, the author of 8 books, including the how-to book “Take the Mystery out of Promoting Your Book” . She shared with us the innovative ways she has developed to market her books at virtually no cost including school and library lectures, civic involvement, fan newsletters, mystery-lovers reading groups, and many other strategies. Patricia also helps us grapple with the big shift from being an author to proactive promoter of your work. Additionally, P.M. Terrell is the author of three internationally acclaimed suspense/thrillers: Ricochet, Kickback and The China Conspiracy, and four computer textbooks. More information can be obta
    ined through the author’s web site at www.pmterrell.com or www.mysterypromotion.com Look for her latest suspense this fall- “Songbirds are Free” which is inspired by a true story!
    Patricia does more than just write about crime. She is a strong supporter of The Virginia Crime Stoppers Association and its affiliated Crime Solvers, Crime Stoppers, and Crime Lines. On April 1, she was with Virginia Governor Mark Warner when he signed into legislation additional protection for citizens calling Crime Solvers and Crime Stoppers with tips. It ensures that citizens will remain anonymous and can not be called to testify in court. In August 2004, Patricia co-founded The Book ‘Em Foundation, a not for profit organization, with Officer Mark Kearney of the Waynesboro Police Department. The organization’s mission is to increase public awareness of the connection between high illiteracy rates and high crime rates, increase literacy rates, and decrease crime rates. The First Annual Book ‘Em Event was held on October 23, 2004 in Waynesboro, Virginia and attra
    cted 52 authors.Listen to the PodCast!   Click here for RSS feed!  
    ]]>     http://www.authorsaccess.com/guests/pm-terrell-from-author-to-promoter/feed 0     Michelle Dunn – Creating a Buzz Around Your Book http://www.authorsaccess.com/guests/michelle-dunn-creating-a-buzz-around-your-book http://www.authorsaccess.com/guests/michelle-dunn-creating-a-buzz-around-your-book#comments Sat, 19 May 2007 00:33:03 +0000 Victor Volkman http://authorsaccess.com/archives/49 On Thursday, May 17th, 2007 at 8:00PM Irene and Victor spoke with Michelle Dunn, an author of an award winning book who is also a consultant that has a contagious passion for her work.  Her new Mosquito Marketing series is …

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    Michelle DunnOn Thursday, May 17th, 2007 at 8:00PM Irene and Victor spoke with Michelle Dunn, an author of an award winning book who is also a consultant that has a contagious passion for her work.  Her new Mosquito Marketing series is focused on empowering authors, publishers, and entrepreneurs in achieving marketing and publicity success on a shoestring budget.

    Michelle started, ran and successfully marketed  M.A.D. Collection Agency for 8 years. Michelle has recently been named one of the Top 5 Women in Collections. Due to her successful marketing, Michelle has been featured in Forbes.com, The Wall Street Journal, Ladies Home Journal, PC World, Home Business Magazine, Home Business Journal, Entrepreneur magazine, Professional Collector, Credit & Collections Risk, the NH Business Review, Smart Money magazine, About.com, Master Cards small business website and in many books including Home Based Business for Dummies. Michelle has been a featured guest on (NPR) National Public Radio and many other radio programs as well as published in many newspapers and magazines nationwide. She has been a repeat guest on television shows such as the CBS Early Show, The Book Authority and Process for Profit.  She has many published articles and 7 published books to add to her list of accomplishments. 

    Michelle is originally from RI and now lives in NH. Visit www.michelledunn.com for more information on her Mosquito Marketing Series. 

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    ]]>     http://www.authorsaccess.com/guests/michelle-dunn-creating-a-buzz-around-your-book/feed 1     Ken MacLean – Internet marketing, eBooks, and videos http://www.authorsaccess.com/guests/ken-maclean-internet-marketing-ebooks-and-videos http://www.authorsaccess.com/guests/ken-maclean-internet-marketing-ebooks-and-videos#comments Sun, 06 May 2007 16:43:36 +0000 Victor Volkman http://authorsaccess.com/archives/47  On Thursday, May 3rd at 8PM EDT, Irene and Victor spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe: Harnessing the Power of Thought to Consciously Create Your Life. …

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    Click here for RSS feed! Ken MacLeanOn Thursday, May 3rd at 8PM EDT, Irene and Victor spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe: Harnessing the Power of Thought to Consciously Create Your Life. He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public

    Other books by Maclean include: Dialogues – Conversations with My Higher Self and several eBooks including What Do You Do and When all Hell Breaks Loose? and “Life’s Little Instruction Manual”. His latest projects involve using Internet flash movies to portray the key concepts of his philosophy. Ken’s next book will be “A Geometric Analysis of the Platonic Solids and Other Semi-Regular Polyhedra coming soon” from Loving Healing Press. Ken’s main area of interest is the relationship between science and spirituality, and his conviction, through personal experiences, that consciousness is not biologically based. He holds bachelor’s degrees in both Computer Science and Political Science.

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    ]]>     http://www.authorsaccess.com/guests/ken-maclean-internet-marketing-ebooks-and-videos/feed 0     Stanley Greenfield – Book Promotion Tactics and Foreign Rights http://www.authorsaccess.com/publishers-resources/stanley-greenfield-book-promotion-tactics-and-foreign-rights http://www.authorsaccess.com/publishers-resources/stanley-greenfield-book-promotion-tactics-and-foreign-rights#comments Fri, 20 Apr 2007 13:36:17 +0000 Victor Volkman http://authorsaccess.com/archives/45 On Thursday, April 19th, 2007 at 8:00PM EDT we spoke with Stanley Greenfield, president of Dial-A-Book, an enterprise which distributes more than 115,000 book excerpts to online bookstores and public library catalogs. Stanley spoke to us about how a self-published author or …

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    Stanley GreenfieldOn Thursday, April 19th, 2007 at 8:00PM EDT we spoke with Stanley Greenfield, president of Dial-A-Book, an enterprise which distributes more than 115,000 book excerpts to online bookstores and public library catalogs. Stanley spoke to us about how a self-published author or small press can get their book excerpts online quickly and painlessly.  He also educated us in the basics of foreign rights sales, territories, how deals are done, and what to expect.

    Dial-A-Book, which produces an innovative service called “Chapter One” that delivers browsable excerpts online retailers and library catalogs. Its database contains excerpts of 115,000 books prepared with the permission of more than 1,200 imprints/publishers.  Stanley will be speaking to us this evening on book promotion tactics, creating and managing foreign rights sales, magazine publishing, and his three decades in the publishing industry.

    Chapter One distribution capabilities form the basis for the new PublishersPortal.com service which guarantees the distribution, if they handle the book, of first chapters of books of participating publishers at: Baker & Taylor, Barnes & Noble, Books-in-Print, Buy.com, EBSCO, Ingram, OCLC as well as hundreds of library on-line public access catalogs (OPACs).

    Stanley R. Greenfield was senior vice-president of the Ziff-Davis Publishing Company for many years. He acquired Information Access Company for Ziff-Davis and built the first on-line, X25, multi-magazine full text data bases. He served as president of its Franklin Square Subscription agency, the largest catalog subscription agency in the US.
     
    At the Nicholas Publishing Company which he founded, he created and produced seven directories. Two received ALA “Outstanding Reference Book of the Year” designations. The National Directory of Addresses and Telephone Numbers (first edition, Bantam Books, 1975) sold more than one million copies of its annual editions.

    During the late 70s, the Nicholas Publishing company was the sole representative of the People’s Republic of China for the acquisition of all scientific and technical bibliographic materials from the United States, including: serials, monographs, indexing and abstracting services, patents, U.S. government documents, judicial materials and commercial data bases. This function was performed with the knowledge and consent of the Departments of State and Commerce.
     
    Mr. Greenfield served as president and publisher of Playbill, the Broadway theater magazine. He was founding publisher, The Corporate Board, The Journal of Corporate Governance. He holds a BA, in physics, from the Johns Hopkins University and an MBA, with distinction, from the Harvard Business School.
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    ]]>     http://www.authorsaccess.com/publishers-resources/stanley-greenfield-book-promotion-tactics-and-foreign-rights/feed 0     Kate Siegel Bandos – Creating A Media Kit That Works http://www.authorsaccess.com/guests/kate-siegel-bandos-creating-a-media-kit-that-works http://www.authorsaccess.com/guests/kate-siegel-bandos-creating-a-media-kit-that-works#comments Fri, 06 Apr 2007 19:57:30 +0000 Victor Volkman http://authorsaccess.com/archives/43 On Thursday, April 5th, 2007 at 8PM EDT we spoke with Kate Siegel Bandos. Kate presented us with all the essential details of what should and shouldn’t go into a press kit, how to customize a press kit for your audience, …

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    Kate BandosOn Thursday, April 5th, 2007 at 8PM EDT we spoke with Kate Siegel Bandos. Kate presented us with all the essential details of what should and shouldn’t go into a press kit, how to customize a press kit for your audience, online (virtual) press kits vs. physically mailed press kits, when to send them and how to follwup, and much much more!

    A veteran of more than 30 years in book promotion, she was promotions director for Globe Pequot Press and publicity director for Pelican Publishing Company, Acropolis Books, and M. Evans & Company. Kate’s own company, KSB Promotions Dot Com wsureas formed in 1988.  Doug Bandos joined KSB Promotions just a few years later, adding to the firm his more than 25 years of experience in public affairs and advertising

    Kate  has been a featured speaker and panelist at numerous regional and national conferences. She has spoken about book promotion and the importance of publicity at the PMA/BEA Publishing University, the National Small Press Book Publishing Institute, Mid-America Book Publishers Conferences, and the Favorite Recipes Press Conference.

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    ]]>     http://www.authorsaccess.com/guests/kate-siegel-bandos-creating-a-media-kit-that-works/feed 0     Derek Armstrong – How to Get Reviews with the Big Five http://www.authorsaccess.com/guests/derek-armstrong-how-to-get-reviews-with-the-big-five http://www.authorsaccess.com/guests/derek-armstrong-how-to-get-reviews-with-the-big-five#comments Fri, 16 Mar 2007 15:14:06 +0000 Victor Volkman http://authorsaccess.com/archives/40 On Thursday, March 8th, 2007 at 8:00PM, Irene Watson and Victor Volkman spoke with bestselling novelist and publisher Derek Armstrong of Kunati Books Inc, an international publisher of controversial, provocative and bold titles. He is also the author of THE …

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    On Thursday, March 8th, 2007 at 8:00PM, Irene Watson and Victor Volkman spoke with bestselling novelist and publisher Derek Armstrong of Kunati Books Inc, an international publisher of controversial, provocative and bold titles. He is also the author of THE GAME, a thriller novel launching this spring to stunning reviews and major buzz ” including “front of store” position in major chains. Derek has been able to secure 5 out of 5 of the top trade review journals for one of his books: Library Journal, Publisher’s Weekly, Kirkus, Foreword, and ALA Booklist.  That’s what I call hitting it out of the park!  Derek shares his secrets for successful review including the “log
    line”, marketing image, and attitude.

    He previously authored THE PERSONA PRINCIPLE from Simon & Schuster, with co-author Kam Wai Yu, a best selling book on Image Marketing. Derek loves the provocative, controversial and unique. Derek Armstrong writes thrillers because, according to him, “they’re entertaining and you can be ridiculous and serious at the same time. Accomplishments: Derek Armstrong has won many awards for advertising Derek Armstrong is also founder of “Canada’s best” ad agency according to the Toronto Star. Persona Corp wrote the book on Image Marketing.

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    ]]>     http://www.authorsaccess.com/guests/derek-armstrong-how-to-get-reviews-with-the-big-five/feed 0     Paul McNeese – Leveraging Your Book as a Brand Building Opportunity http://www.authorsaccess.com/guests/paul-mcneese-leveraging-your-book-as-a-brand-building-opportunity http://www.authorsaccess.com/guests/paul-mcneese-leveraging-your-book-as-a-brand-building-opportunity#comments Fri, 09 Mar 2007 16:21:42 +0000 Victor Volkman http://authorsaccess.com/archives/38 On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of  Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. …

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    Paul McNeeseOn Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of  Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. Paul educated us on the nature of branding and how it applies to both authors and books. step-by-step how to build your brand, and the timeline by which you can measure results and success.

    Paul has been a writer for more than 35 years and quite involved in the publishing industry as well. In 2002, he developed OPA Publishing, a publisher and packager of non-fiction e-books and “Print-on-Demand” hard-copy volumes of nonfiction for self-publishing authors and entrepreneurs. About two years ago, he expanded into fiction and now has over 60 titles in print. The company specializes in assisting both first-time and seasoned authors to self-publish and market their work. OPA Publishing also works with authors whose work has been published but has gone “out of print” for any number of reasons.

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    ]]>     http://www.authorsaccess.com/guests/paul-mcneese-leveraging-your-book-as-a-brand-building-opportunity/feed 2     Shel Horowitz – Breaking Out of the Bookstore http://www.authorsaccess.com/marketing/shel-horowitz-breaking-out-of-the-bookstore http://www.authorsaccess.com/marketing/shel-horowitz-breaking-out-of-the-bookstore#comments Wed, 31 Jan 2007 16:57:08 +0000 Victor Volkman http://authorsaccess.com/archives/31 On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use …

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    Shel HorowitzOn Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity.  Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.

    Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches.  Mr. Horowitz is also the founder of the international Business Ethics Pledge

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    ]]>     http://www.authorsaccess.com/marketing/shel-horowitz-breaking-out-of-the-bookstore/feed 0     Dr. Bette Daoust – Putting Together a Book Marketing Plan http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan#comments Thu, 04 Jan 2007 19:44:18 +0000 Victor Volkman http://authorsaccess.com/archives/25 Join us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com.  Several years ago, Dr. Daoust decided that she should keep track of all the things …

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    Dr. Bette DaoustJoin us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com.  Several years ago, Dr. Daoust decided that she should keep track of all the things she was doing in order to have people know about her and her products. She decided to put into the mix her integrity, honesty, and drive to be successful. Continuing in this vein, she used her writing skills from the publication of over 150 books, articles, white papers, and training guides to create a new series of books that will help others ac
    hieve business success. The Blueprints for Success Business Series was born.

    Bette has an eclectic background in education, technology, and enterprise administration. She has worked with such companies as Peet’s Coffee & Tea, Accenture, Avaya, and many others. Her Ph.D. is in Business Management from Northcentral University located in Prescott Arizona. She is also a former President of the Fort Langley Chamber of Commerce, the past president of the Rotary Club of Langley Sunrise, past president of VISTA, current District Historian for Rotary District 5170, and part of the Board of Directors for other professional associations. Dr. Daoust’s true love is in sharing information with others and helping any business achieve a greater success.

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    ]]>     http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan/feed 0     John Kremer – Secrets of Successful Book Marketing http://www.authorsaccess.com/marketing/john-kremer-secrets-of-successful-book-marketing http://www.authorsaccess.com/marketing/john-kremer-secrets-of-successful-book-marketing#comments Wed, 03 Jan 2007 16:35:43 +0000 Victor Volkman http://authorsaccess.com/archives/24 Join us on Internet Voices Radio on Thursday, Jan. 4th, 2007 at 8PM EDT as we speak with author and self-publisher John Kremer of www.bookmarket.com.  John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing …

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    John KremerJoin us on Internet Voices Radio on Thursday, Jan. 4th, 2007 at 8PM EDT as we speak with author and self-publisher John Kremer of www.bookmarket.com.  John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he has been the editor of the Book Marketing Update newsletter for over 20 years. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (5th Edition), The Complete Direct
    Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-Rom, and The Kremer 100 Program.

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