On May 17th, 2012 Tyler R. Tichelaar and Susan Violante spoke with editor, publisher, and entrepreneur Victor R. Volkmanabout how to get maximum revenue from your eBook platforms. Victor has made getting total market coverage in ebooks, the fastest growing media market, the centerpiece of his strategy for the past 18 months. In that time period, he has added sales channels on Amazon Kindle, B&N Nook, and Kobo platforms as well as entered agreements with ProQuest eBrary, Content Reserve’s Overdrive, and other library wholesalers to maximize market share. Our talk covered all points of the eBook compass including:
How can a self-publisher compete against big name companies like Random House in the ebook market?
How have ebooks impacted publishers’ sales mix over the last year?
What are the major eReader platforms and how are their market shares?
Are there platform-independent stores?
What’s the deal with Amazon KDP Select?
What are library wholesalers (Content Reserve, Proquest eBrary, EBSCO) and what kind of pricing do they require?
Why would I want my eBook in a library?
Should I use SmashWords?
How can you manage price changes with multiple vendors?’
What is book metadata and how important is it in the big picture?
Victor R. Volkman
Victor R. Volkman published his first book in 2003 and soon discovered many others needed help in producing self-help, personal growth, and trauma recovery books. His company Loving Healing Press and imprints including Modern History Press, Marvelous Spirit Press have since produced more than 150 books in hardcover, paperback, and eBook.He has personally edited more than a dozen anthologies including
Irene Watson and Tyler R. Tichelaar spoke with e-book author and product designer Kate Harper about how to re-purpose existing articles and even blog posts as Amazon Kindle e-books. Kate is inspired by the current blending of arts with technology. A former adult education teacher, Kate Harper has a special skill of knowing how to assist the creative, non-tech person, deal with new and fast changing technologies that affect their careers, such as how to format books for e-reading devices like the Amazon Kindle. We covered a range of e-book production details including:
How e-book publishing world has changed (and how selling on Amazon is like having a free marketing department).
How anyone can publish on Amazon quickly and easily (there’s no excuse anymore for not finishing that book!)
Why publishing articles are better than publishing books
The advantages of selling an article on Amazon, rather than selling it to a magazine or newspaper.
Rules of thumb for formatting and selling articles for the Kindle (and how it is different than a book)
Watch out for the fear mongers who say you need to pay experts (and how can do this for free)
Other places to publish and sell your e-article (since you retain full rights to your work)
Why this is the best time in history to make a living being by being a writer (and how I accidentally started selling an article on Amazon)
Kate has published several ebooks and her most recent one is “How to Publish and Sell Your Article on the Kindle” which explains how to prepare and sell articles in the ebook marketplace so they can be read on multiple devices. Kate lives in Berkeley, California and works as indie designer for several manufacturing companies who produce gifts, stationery and housewares. She has licensed over 700 designs throughout her career and specializes in mixing words with art to create humorous and playful pieces. Samples of her work can be seen at www.kateharperdesigns.com
How to Publish and Sell Your Article on the Kindle
On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint Modern History Press. In this wide ranging discussion, we cover key points including:
What is the Amazon Kindle?
How many Kindles are out there?
How many books are really available on the Kindle?
Can self-publishers and small presses really compete on the Kindle platform?
What kind of conversions issues are there for people doing the work?
What’s New with the Kindle 2 product “refresh”?
What is the big deal about the new text-to-speech feature that reads books to you?
How much are Kindle books and how much do I make as the author or publisher?
Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal,” and many other print publications that have been obsoleted since the web was born. He authored two computer programming books in the mid-1990s before finding out that writing for Fortune 500 companies was not terribly profitable. In 2003, he formed Loving Healing Press out of a community project in the Self-Expression and Leadership Program at Landmark Education. Since then, LHP has gone on to publish dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, personal growth, and much more. He produces regular podcasts for “
Authors Access,” and the “Unbreak Your Health” show. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publishing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.