Authors Access » Getting Published http://www.authorsaccess.com Where Authors Get Successful Fri, 03 Sep 2010 23:19:28 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Mark Long – Getting Published by a University Press http://www.authorsaccess.com/getting-published/mark-long-getting-published-by-a-university-press http://www.authorsaccess.com/getting-published/mark-long-getting-published-by-a-university-press#comments Wed, 11 Aug 2010 01:19:40 +0000 Victor Volkman http://www.authorsaccess.com/?p=294 On August 4th, Irene Watson and Tyler R. Tichelaar spoke with university press publisher Mark Long. He has a BA from the University of Texas at Austin and an MA from the University of North Texas, both in English. In 2004, after teaching for ten years, he oversaw the formation of TSTC Publishing, the publishing arm of the Texas State Technical College System.  Mark Long shared his wisdom about:

  • Manuscript/project acquisition (what we look for in proposals): market analysis, author credentials, ease of marketing/sales efforts
  • The textbook sales cycle: summer (research), fall (pre-sell), spring (adoption season)
  • Printing considerations: offset vs. POD
  • Marketing/Sales: how we publicize and sell books: facebook, blogs, email newsletters, trade shows, direct mail pieces, inside sales/cold calling
  • How authors make money: royalties vs. work-for-hire agreements (plus, as well, what publishers pay for vs. authors
  • Future of college (textbook) publishing: ebooks, enhanced ebooks, and apps

Mark Long / TSTC Publishing

Mark Long / TSTC Publishing

With a list comprised of academic and technical textbooks, technical career guides, and technology forecasts, TSTC Publishing’s mission is to provide low-cost yet high-quality materials to institutions of higher education and private industry.

TSTC Publishing offers faculty throughout the USA the opportunity to initiate and participate in a variety of textbook development projects. Of course, in the 21st century a textbook is no longer ‘just’ a textbook, so TSTC Publishing projects now include such ancillary products as instructor guides, student workbooks, CD-ROMs, DVDs, e-books, and companion Web sites. In addition to offering editorial help and guidance to faculty, assistance is also available in the areas of materials production, distribution, and sales.

TSTC Publishing is based in Waco, TX

TSTC Publishing is based in Waco, TX

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]]> http://www.authorsaccess.com/getting-published/mark-long-getting-published-by-a-university-press/feed 0 Katharine Sands – Making the Perfect Pitch: How to Catch a Literary Agent’s Eye http://www.authorsaccess.com/getting-published/katharine-sands-making-the-perfect-pitch-how-to-catch-a-literary-agents-eye http://www.authorsaccess.com/getting-published/katharine-sands-making-the-perfect-pitch-how-to-catch-a-literary-agents-eye#comments Fri, 21 May 2010 01:13:23 +0000 Victor Volkman http://www.authorsaccess.com/?p=272 On May 20th, 2010 Tyler R. Tichelaar and Victor R. Volkman spoke with Manhattan literary agent Katharine Sands of the Sarah Jane Freymann Literary Agency. She helped educate us on the basics of good “pitchcraft”, including

  • What is pitching?
  • Why is pitching your work so important?
  • Why there is such a relentless emphasis on platforming a book…
  • What are some rules for pitching a book?
  • How does self-publishing play into this equation?
  • What do I need to know about becoming a full-time nonfiction author
Katharine Sands‘ new book Making the Perfect Pitch: How to Catch a Literary Agent’s Eye is  a collection of pitching wisdom from leading literary agents. Actively building her client list, she likes books that have a clear benefit for readers’ lives in categories of food, travel, lifestyle, home arts, beauty, wisdom, relationships, parenting, and fresh looks, which might be at issues, life challenges or popular culture. when reading fiction she wants to be compelled and propelled by urgent storytelling, and hooked by characters. For memoir and femoir, she likes to be transported to a world rarely or newly observed.
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]]> http://www.authorsaccess.com/getting-published/katharine-sands-making-the-perfect-pitch-how-to-catch-a-literary-agents-eye/feed 0 Donna Kakonge – How to Turn Your Writing Career into Journalism http://www.authorsaccess.com/getting-published/donna-kakonge-how-to-turn-your-writing-career-into-journalism http://www.authorsaccess.com/getting-published/donna-kakonge-how-to-turn-your-writing-career-into-journalism#comments Sat, 07 Nov 2009 15:32:13 +0000 Victor Volkman http://authorsaccess.com/archives/163 On November 5th, 2009 Tyler R. Tichelaar and Victor R. Volkman spoke with Toronto-based educator and print, radio, and TV journalist Donna Kakonge about how any writer can successfully refocus their work into the freelance journalism marketplace. She believes that you CAN break into the journalism business without having to have a specialist bachelor’s degree in the subject. Donna has been involved in the Canadian Broadcasting Corporation (CBC) and Radio Canada International (RCI) on and off for 15 years at the local, national and international levels of both television and radio. She has also worked for the Discovery Channel and Discovery Channel International, Vision TV, the BBC and various publications around the world. Key talking points of tonight’s talk were:

  • How can I educate myself to start a career in journalism?
  • What important trade associations can help me on my journey?
  • Besides book writing, what other kinds of journalism are out there now today?
  • Should I establish some sort of business identity?
  • Can I make money just form my blogs?
  • What about rejection, how do you deal with it?
Donna Kakonge Donna Kakonge started writing seriously at the age of seven. Her grade two teacher, Mrs. Chen, had the whole class keep a journal. She wrote a story about dinosaurs that Mrs. Chen deemed “outstanding.” Ever since then, she has been hooked.She went to journalism school at Carleton University in Ottawa, Canada where she graduated with the Marjorie Nichols Award for being the student with the most promise of becoming an exceptional journalist. She has also been nominated for a Gemini Award (the Canadian version of the Emmy) for work done with the Discovery Channel and has been part of a W Network project “Tell it Like it Is” that won a Hugo Award.Her education continued with a master of arts in media studies and communications from Concordia University in Montreal, Canada. Her thesis was on the politics of black hair. She has written 31 books, one of them called What Happened to the Afro? that gives a different side to Chris Rock’s docu
mentary Good Hair. She has also edited Being Healthy: Selected Works from the Internet and has a book called How to Write Creative Non-fiction is published by Lulu. You can find her books on Amazon.com and other fin e-tailers.She can speak both French and English, a bit of Italian and Spanish. She has received a Quebecor Documentary Fellowship from DOC Toronto. She currently teaches at Seneca College and Centennial College in Toronto. Her subject areas are writing and broadcast. How to Write Creative Non-fiction
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]]> http://www.authorsaccess.com/getting-published/donna-kakonge-how-to-turn-your-writing-career-into-journalism/feed 0 Paul Muckley – Writing and Publishing Christian Based Books http://www.authorsaccess.com/guests/paul-muckley-writing-and-publishing-christian-based-books http://www.authorsaccess.com/guests/paul-muckley-writing-and-publishing-christian-based-books#comments Tue, 06 Oct 2009 22:37:50 +0000 Victor Volkman http://authorsaccess.com/archives/160 On October 1st, 2009 Tyler R. Tichelaar and Victor R. Volkman spoke with Paul Muckley, senior editor for non-fiction at Barbour Publishing, a Christian book publisher. He helped answer some key questions that face authors entering the Christian book market, including

  • What exactly is a “Christian audience”? How narrow—or broad—is that category?
  • What really is a “Christian book”? What does a “Christian book” include, or exclude?
  • How does Christian fiction differ from secular fiction? What is included or excluded from a specifically “Christian” novel?
  • How does one’s Christian faith “come through” in a manuscript? What should—and shouldn’t—be done in assembling a manuscript?
  • How can an author know whether his or her idea fits a particular Christian publisher’s niche?
  • What does a publisher want to see in a book proposal? What helps—or hurts—a prospective author’s submission?
Paul Muckley Paul Muckley works at Barbour Publishing overseeing projects ranging from Bible reference to children’s activity books, daily devotionals to Bible crosswords and word searches. He’s been with Barbour since 1998. Paul and his wife, Laurie, have adopted three children, and like to serve as unofficial ambassadors for adoption.
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]]> http://www.authorsaccess.com/guests/paul-muckley-writing-and-publishing-christian-based-books/feed 0 Moira Allen – Writing For & Reaching the International Market http://www.authorsaccess.com/guests/moira-allen-writing-for-reaching-the-international-market http://www.authorsaccess.com/guests/moira-allen-writing-for-reaching-the-international-market#comments Tue, 22 Sep 2009 20:31:16 +0000 Victor Volkman http://authorsaccess.com/archives/158 On September 21st, 2009  Tyler R. Tichelaar and Irene Watson spoke with international freelancer and editor Moira Allen. Allen is the host and editor of Writing-World.com, one of the world’s most popular websites for writers. She helped us understand key points that freelancer must know to enter this lucrative market, including:

  • Why target international markets?
  • Where do you locate international markets?
  • What do you need to consider when targeting an international market?
  • What about format and language issues?
  • How do you contact/pitch to an international market?
  • What are the rights issues you need to keep in mind?
  • How do you get paid?
  • What are some pitfalls of the international marketplace?
Moira Allen Moira Allen has been writing professionally for more than 30 years, and is the author of several books on writing, including Starting Your Career as a Freelance Writer and The Writer’s Guide to Queries, Pitches and Proposals, both from Allworth Press. Moira has been dealing with international writers and markets for many years, and was the editor of Global Writers Ink, a newsletter geared toward the international writer.
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]]> http://www.authorsaccess.com/guests/moira-allen-writing-for-reaching-the-international-market/feed 0 Carolyn Howard-Johnson: The First Great Impression (Book Proposals) http://www.authorsaccess.com/getting-published/carolyn-howard-johnson-the-first-great-impression-book-proposals http://www.authorsaccess.com/getting-published/carolyn-howard-johnson-the-first-great-impression-book-proposals#comments Sun, 14 Jun 2009 16:28:23 +0000 Victor Volkman http://authorsaccess.com/archives/146 On June 4th, 2009, Irene Watson and Victor R. Volkman interviewed book development and marketing guru Carolyn Howard-Johnson on the fine art of book proposal writing and why it matters. Carolyn Howard-Johnson is a poet, fiction writer and is author of the multi award-winning HowToDoItFrugally series of books for writers as well as The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book in Twenty Minutes or Less, an Amazon Short which she calls her “49 cent wonder.” We talked about the “A” to “Z” of book proposals and how to make your unique voice shine through, we also covered other aspects including:

  • What made you write The Great First Impression Book Proposal
  • What makes this how to on book proposals different from most–other than it’s being only 49 cents?
  • What is the most important part of a book proposal?
  • What about query letters? How are they similar to proposals and different?
  • Why did you choose to use the Amazon Short format for The Great First Impression Book Proposal
Carolyn Howard-Johnson speaks on Utah’s culture, tolerance and book promotion and editing and has appeared on TV and hundreds of radio stations nationwide. She is an instructor for UCLA Extension’s world-renown Writers’ Program and her how-to book, The Frugal Book Promoter: How to Do What Your Publisher Won’t was named USA Book News’ “Best Professional Book 2004.” and the Irwin Award. Her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success also won a nod from USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.Carolyn loves to travel and has studied at Cambridge University in the United Kingdom; Hertzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal with her wherever she goes. Her website is: http://www.howtodoitfrugally.comT

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]]> http://www.authorsaccess.com/getting-published/carolyn-howard-johnson-the-first-great-impression-book-proposals/feed 0 Valerie Connelly – The Publishing Revolution and How it Affects You, the Aspiring Author http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author#comments Sat, 08 Nov 2008 18:13:03 +0000 Victor Volkman http://authorsaccess.com/archives/119 On November 6th, 2008 Irene Watson and Victor R. Volkman spoke with author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of Nightengale Press, an independent publisher that has produced 80 books since 2003.  She shared with us her unique and hard-won expertise on marketing, cover design, bookstore placement and much more. Her latest book is an anthology entitled Calling All Authors: How to Publish with your Eyes Wide Open Valerie Connelly An educator, artist, and world traveler fluent in French and English, Valerie Connelly manages Nightengale Press is now part of Nightengale Media LLC offering its authors a first class website, bookstore, marketing opportunities and more. Ms. Connelly is also the host of the Calling All Authors show at Global Talk Radio. Also, she is an artist whose paintings are exhibited around the USA. She is a member of the Cedarburg Artist Guild. Her works are available as original paintings and as prints.When anyone listening to this program today purchases Calling All Authos: How to Publish with Your Eyes Wide Open at 30% Off use the coupon code AUTHORSACCESS and you’ll receive a free bonus novel by Valerie Connelly

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]]> http://www.authorsaccess.com/getting-published/valerie-connelly-the-publishing-revolution-and-how-it-affects-you-the-aspiring-author/feed 0 Carol Denbow – What’s Killing Your Publishing Career? http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career#comments Wed, 15 Oct 2008 20:34:49 +0000 Victor Volkman http://authorsaccess.com/archives/113 On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues. Carol Denbow is the author of three books including, “A Book Inside: How to Write, Publish, and Sell Your Story” released in Fall 2008. She is the founder of Plain & Simple books, LLC, has been interviewed numerous times on radio and television, and is the editor of nine Websites, including a very popular Web site amongst writers A Book Inside Blog

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]]> http://www.authorsaccess.com/book-development/carold-denbow-whats-killing-your-publishing-career/feed 0 Gini Scott Graham – Making Connections: Syndication, Publication, Agents, … http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents#comments Fri, 11 Apr 2008 16:17:34 +0000 Victor Volkman http://authorsaccess.com/archives/101 On April 3rd, 2008, Irene Watson and Victor R. Volkman spoke with author, publicity guru, and connection maker Gini Scott Graham of Making Connections, Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 years.
She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has been frequently quoted by the media, such as a recent short piece in Cosmopolitan seeking advice on a workplace conflict. Gini Graham Scott Dr. Gini Graham Scott, is the Founder and Creative Director for Making Connections, a Web-based Internet service that connects clients by – email with publishers, agents, the film industry, the media, the game and toy industry, the music industry and others. The company helps clients write an effective query letter that will be received and read and sends out personalized queries to hard to reach contacts in these fields. The company has had over 1000 clients in the 5 years since it was founded, has been written up in the Wall Street Journal and other publications, and has success stories and kudos from over 250 clients – some who have gotten six figure deals through using the service.

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]]> http://www.authorsaccess.com/getting-published/gini-scott-graham-making-connections-syndication-publication-agents/feed 0 Dave Kuzminski – How to Spot a Predator http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator#comments Fri, 21 Mar 2008 16:43:04 +0000 Victor Volkman http://authorsaccess.com/archives/100 On March 20th, 2008, Irene Watson and Victor R. Volkman spoke with Dave Kuzminski, creator and manager of Predators and Editors, the infamous website where scammers and companies with a record of complaints are recorded. Dave helped us distinguish the dark side of book promotion, agents, and publishing by covering such thorny topics as: the difference between a bad business deal and a scam, the evolution of a scam and what types of people are running them, how to avoid a scam, and what to do if you think you’ve been had. Dave Kuzminski is both a writer and the owner and editor of Preditors & Editors. As a writer, he manages to inflict words upon readers in order to entertain them. He’s been writing for several decades. As an editor, he manages to inflict recommendations upon publishing businesses who sometimes aren’t entertained. He’s done that for eleven years though it probably feels like several decades to some of those businesses that are recommended against. One of his favorite titles is Knight Spirits and its available from Double Dragon Publishing.

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]]> http://www.authorsaccess.com/guests/dave-kuzminski-how-to-spot-a-predator/feed 0 Victor J. Banis – Writing and publishing gay and lesbian themed books http://www.authorsaccess.com/guests/victor-j-banis-writing-and-publishing-gay-and-lesbian-themed-books http://www.authorsaccess.com/guests/victor-j-banis-writing-and-publishing-gay-and-lesbian-themed-books#comments Mon, 10 Mar 2008 16:56:48 +0000 Victor Volkman http://authorsaccess.com/archives/99 On Thursday, March 6th, 2008 Irene Watson and Victor R. Volkman spoke with pioneering gay author Victor J. Banis. In his 40+ year writing career, he has learned a lot and shared with us writing techniques for audiences and how they differ between gay and straight fiction, how the writing market has changed in the past decades, advice for new writers, and amazing stories from a life in print in every genre imaginable. Victor J. Banis Victor J. Banis is the critically acclaimed author of more than 150 published books and numerous shorter pieces, both gay and straight oriented, in almost every genre – fiction and non fiction, humor, mystery, romance, fantasy, sci-fi and even, recently, a cookbook. Life & Other Passing Moments

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]]> http://www.authorsaccess.com/guests/victor-j-banis-writing-and-publishing-gay-and-lesbian-themed-books/feed 0 Debbie Herald – Writing, publishing, and selling erotica themed books http://www.authorsaccess.com/guests/debbie-herald-writing-publishing-and-selling-erotica-themed-books http://www.authorsaccess.com/guests/debbie-herald-writing-publishing-and-selling-erotica-themed-books#comments Fri, 22 Feb 2008 17:30:22 +0000 Victor Volkman http://authorsaccess.com/archives/98 On Thursday, Feb. 21st, 2008 Victor R. Volkman and Tyler Tichelaar spoke with Deborah Herald, the 31-year-old managing editor of Amira Press. She is a published author and enjoys both the process of writing and editing. Debbie shared with us the secrets of writing erotica, the huge demand and advantage of selling erotica in the e-publishing marketplace, the shades of explictness from “spicy” to “sweet” (romance), lucrative sub-genres of erotica, and how the publishing and delivery mechanism works Debbie Herald Although Debbie is relatively new to the writing scene, having spent most of her life working with the dually diagnosed adult and juvenile population, it is her hope that she will continue to work in the world of writing for many years to come. Debbie has been with Amira Press for a little under a year, and is thrilled to work with such a wonderful company! She also uses the pseudonymn Jordana Ryan.

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]]> http://www.authorsaccess.com/guests/debbie-herald-writing-publishing-and-selling-erotica-themed-books/feed 0 Beverly Matherne – Writing and Publishing Poetry http://www.authorsaccess.com/guests/beverly-matherne-writing-and-publishing-poetry http://www.authorsaccess.com/guests/beverly-matherne-writing-and-publishing-poetry#comments Fri, 30 Nov 2007 21:31:11 +0000 Victor Volkman http://authorsaccess.com/archives/91 On Thurdsday, November 29th, Victor R. Volkman and Tyler Tichelaar spoke with author, poet, and educator  Beverly Matherne. She is a professor in the Department of English at Northern Michigan University and a former director of its Master of Fine Arts Program in Creative Writing. Beverly has published two chapbooks and two full-length books of poetry in facing pages of French and English, including The Blues Crying, a collection of blues poetry. The work is available in both book and CD format, the latter featuring Beverly’s performance of the poems to slide guitar and fiddle. Beverly addressed key questions in learning to write poetry and the process of getting published including: what is poetry, wh
ere does poetry come from, how do you become a poet, and how to approach publishers about getting in print. Beverly Matherne Beverly’s poetry is also the subject of a dissertation on bilingual writers, also including Samual Beckett, by a student at the Sorbonne in Paris.  While on sabbatical last year, she completed a third full-length book, a bilingual collection of linked prose poetry about the founder of Detriot, titled Lamonthe-Cadillac: His Early Days in France.  This book, which required a residency and field research in southern France, as well as Blind River, another collection of prose poetry, are forthcoming in 2008. Beverly’s work is widely received. She has published in many English-language publications, including Great River Review, Runes, and Verse.  French publications include Eloizes, Feux chalins, and Langage et Créativité.  Her poetry appears in many anthologies including, most recently, French Connections: A Gathering of Franco-American Poets, published by Louisiana Literature Press, in 2007.  She also has a short, short story in ="_blank" href="http://www.amazon.com/dp/0807012416/ccusersgroup">Resurrecting Grace:  Remembering Catholic Childhoods, from Beacon Press in Boston.Also a poet translator, Beverly did the French translations of a bilingual portfolio of poetry by former U.S. Poet Laureate Stanley Kunitz.  The portfolio, featuring original lithographs by Bulgarian artist Stoyan Tchoukanov, is now on exhibit in the Huron Mountain Club Art Gallery in Peter White Library.  In addition, Beverly won the “Best of Submission” award for her translation of a long prose poem by Charles Baudelaire, in Sojourn, a journal published at the University of North Texas.Beverly did an hour-long interview on National Public Radio with Grace Cavalieri on her show “The Poet and the Poem” and has performed three times in French on CBC Radio Canada Internationale.  From Tulane University in New Orleans to the United Nations in New York to venues in Canada, France, Belgium, and Germany, she has done over 145 poetry readings in English and/or Fr
ench. Most recently, in May of 2007, she read and performed at the Dylan Thomas Centre in Swansea, Wales. The Cajun Blues

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]]> http://www.authorsaccess.com/guests/beverly-matherne-writing-and-publishing-poetry/feed 0 Greg Daniel – How to Get Noticed by an Agent or Publisher http://www.authorsaccess.com/guests/greg-daniel-how-to-get-noticed-by-an-agent-or-publisher http://www.authorsaccess.com/guests/greg-daniel-how-to-get-noticed-by-an-agent-or-publisher#comments Sun, 02 Sep 2007 17:14:48 +0000 Victor Volkman http://authorsaccess.com/archives/78 On August 30th, 2007 Irene Watson and Victor R. Volkman spoke with publishing agent Greg Daniel. Greg formed his own company this year after more than ten years in publishing, six of which were at the executive level at Thomas Nelson Publishers, the largest Christian publisher in the world. Most recently Greg was Vice President and Associate Publisher for W Publishing Group (formerly Word Publishing), a trade book division of Thomas Nelson. He shared with us key questions a new author has to answer:

  • When do you need an agent and when can you go-it-alone?
  • how do you narrow the field of agents and/or publishers?
  • how can you approach an agent in the way that will produce the best results?
  • How can I come up with a sellable book idea?
  • What is a platform and is it really all that important?
    • Greg Daniel Throughout his publishing career, Greg has had the honor of working with in the past such critically acclaimed authors as Brian McLaren, Max Lukado, Phyllis Tickle, Mark Buchanan, Oz Guinness, and Ken Gire. Greg has also been involved with publishing books by a number of celebrity personalities, including Bono, George Foreman, syndicated radio hosts Rick and Bubba, and “Black Hawk Down” hero Captain Jeff Struecker.Greg has been responsible for such notable books as the ECPA Gold Medallion Award-winning books A Table in the Presence and Extreme Devotion. He teaches writing workshops at a handful of conferences each year . Daniel Literary Group

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    ]]>     http://www.authorsaccess.com/guests/greg-daniel-how-to-get-noticed-by-an-agent-or-publisher/feed 0     Emi Battaglia – Facts and Truths from a Top Traditional Publisher http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher#comments Sat, 21 Jul 2007 18:08:11 +0000 Victor Volkman http://authorsaccess.com/archives/69 On Thursday, July 19th 2007, Victor R. Volkman and Irene Watson spoke with Emi Battaglia, Vice-President and Associate Publisher at Grand Central Publishing, a division of Hachette Book Group (formerly known as Warner Books). She directs the entire range of marketing strategy and activities for the company and all books on their lists. Emi spoke with us about how marketing works in “one of the biggest of the small publishers”. With an annual output of 300 new titles per year, GCP has a considerable role in the marketplace. We talked specifically about how a traditional publisher supports the author with marketing, how book and media tours work, how books get placed into a traditional publisher, and how a unique marketing mix can be developed to match the strengths of each title and its author. Emi works closely with the publisher, authors and editors, and with the heads of sales, advertising/promotion, account marketing, publicity, and online marking. Emi has been in the publishing business since 1984 in various positions at St Martin’s Press, New American Library, Simon and Shuster and other companies. She helpedan launch Martha Stewart Living magazine and has earned two Awards for Excellence from Literary Market Place (LMP). She has personally worked with many notable authors including Jack Welch, Kitty Kelley, Michael D. Eisner, Maria Shriver, Bill Gates, David Baldacci, and Brad Meltzer. She is sharing her unique experience of more than 20 years in the publicity side of the business. Her passion is seeing an author deliver their message successfully through the media to bookbuyers. Listen to the PodCast!   Click here for RSS feed!   

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    ]]>     http://www.authorsaccess.com/guests/emi-battaglia-facts-and-truths-from-a-top-traditional-publisher/feed 0     Bob Sanders – Writing for the SciFi and Fantasy Market http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market#comments Fri, 13 Jul 2007 18:31:00 +0000 Victor Volkman http://authorsaccess.com/archives/66 On Thursday, July 12th, 2007 Victor Volkman and Tyler Tichelaar spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. This is a publisher that selects books based on the quality of writing, story, entertainment value, and sales potential. The press encourages first-time authors, as well as those who have been previously published and want to put their books back into print. Mundania currently publishes works of science fiction, fantasy, romance, horror and historical fiction and has been in business since 2002.Bob spoke with us about what makes writing for SciFi and Fantasy markets a unique challenge and how the author can build a fanbase far in advance of publication.  He also addressed how to build regional attention into national attention and how to make sure the publisher reads and responds your manuscripts. Bob Sanders

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    ]]>     http://www.authorsaccess.com/getting-published/bob-sandsers-writing-for-the-scifi-and-fantasy-market/feed 0     Romanus Volter – Action Steps to A Successful Proposal http://www.authorsaccess.com/guests/romanus-volter-action-steps-to-a-successful-proposal http://www.authorsaccess.com/guests/romanus-volter-action-steps-to-a-successful-proposal#comments Fri, 13 Apr 2007 15:17:55 +0000 Victor Volkman http://authorsaccess.com/archives/44 Romanus VolterOn Thursday, April 12th, 2007 Victor spoke with with Romanus Volter, a.ka. The Kick Start Guy who has a monthly audience of over 2 million visionaries and entrepreneurs. Romanus shared with us practical steps to build a guaranteed-to-win book proposal.  We detailed the nine key elements that every successful proposal needs including the one theme which binds them all together.  Vital areas include biographical information, marketing handles, assessing your audience, and competitive analysis.

    Volter is the Success Coach for Entrepreneur magazine, Trump Personal Success Expert, the author of the popular Kick Start Your Success (Wiley & Sons) and Kick Start Your Dream Business (Ten Speed Press), he provides practical, proven action steps that close the gap between goals and success.

    An American raised in Taipei, Taiwan, Romanus witnessed the birth of a new economy. Factories, stores, and restaurants sprung up on every corner. This metamorphosis sparked something—the realization that any idea can become a reality. The practical steps captured in his books and workshops leverage this rare experience. 

    As a speaker and radio host, Romanus’ accessible wisdom provides the security and confidence people need to capitalize upon opportunities. Through consulting engagements in London, Hong Kong and the United States, he learned what it takes for people to succeed regardless of their education or skill set.

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    ]]>     http://www.authorsaccess.com/guests/romanus-volter-action-steps-to-a-successful-proposal/feed 0     Bob Gussin – Independent Publishers in Today’s World http://www.authorsaccess.com/guests/bob-gussin-independent-publishers-in-today%e2%80%99s-world http://www.authorsaccess.com/guests/bob-gussin-independent-publishers-in-today%e2%80%99s-world#comments Fri, 02 Mar 2007 15:30:13 +0000 Victor Volkman http://authorsaccess.com/archives/36 Bob GussinOn Thursday, March 1st, 2007 at 8:00PM EDT we spoke with Bob Gussin, author and publisher at Oceanview Publishing.  As a member of the vanguard of independent presses, Bob addressed the challenges of being an independent publisher, advice for new publishers including some of the most commonly made mistakes, the reality of competing with big publishers, and how to leverage the use of media.

    A native of Pittsburgh, Robert Gussin retired from Johnson & Johnson as Corporate Vice President of Science & Technology and Chief Scientific Officer in 2000.  He received a Ph.D. in Pharmacology from the University of Michigan, and holds an honorary Doctor of Science degree from Duquesne University.

    Gussin has authored a number of scientific publications and has contributed several chapters to academic textbooks.  He serves on a number of commercial and non-profit boards and advisory committees, including the NASA Aerospace Medicine and Occupational Health Advisory Committee, Duquesne University Board of Directors, as well as the Board of Directors of Catholic Health Services of Long Island, and the Board of Directors of Christus Health.
    For more information about Robert Gussin, and his novel, Trash Talk, please visit www.bobgussin.com

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    ]]>     http://www.authorsaccess.com/guests/bob-gussin-independent-publishers-in-today%e2%80%99s-world/feed 0     Dr. Bette Daoust – Putting Together a Book Marketing Plan http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan#comments Thu, 04 Jan 2007 19:44:18 +0000 Victor Volkman http://authorsaccess.com/archives/25 Dr. Bette DaoustJoin us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com.  Several years ago, Dr. Daoust decided that she should keep track of all the things she was doing in order to have people know about her and her products. She decided to put into the mix her integrity, honesty, and drive to be successful. Continuing in this vein, she used her writing skills from the publication of over 150 books, articles, white papers, and training guides to create a new series of books that will help others ac
    hieve business success. The Blueprints for Success Business Series was born.

    Bette has an eclectic background in education, technology, and enterprise administration. She has worked with such companies as Peet’s Coffee & Tea, Accenture, Avaya, and many others. Her Ph.D. is in Business Management from Northcentral University located in Prescott Arizona. She is also a former President of the Fort Langley Chamber of Commerce, the past president of the Rotary Club of Langley Sunrise, past president of VISTA, current District Historian for Rotary District 5170, and part of the Board of Directors for other professional associations. Dr. Daoust’s true love is in sharing information with others and helping any business achieve a greater success.

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    ]]>     http://www.authorsaccess.com/getting-published/dr-bette-daoust-putting-together-a-book-marketing-plan/feed 0     Mark Levine : Legal Issues of Self-Publishing http://www.authorsaccess.com/getting-published/mark-levine-legal-issues-of-self-publishing http://www.authorsaccess.com/getting-published/mark-levine-legal-issues-of-self-publishing#comments Fri, 01 Dec 2006 14:11:07 +0000 Victor Volkman http://authorsaccess.com/archives/20 On Internet Voices Radio  Thursday, Dec. 7th, 2006 at 8PM EDT we spoke with Mark Levine.  He talked about what to look for in a self-publishing company and has gone so far as to create an Author’s Bill of Rights.  Mark shared with us the top items that make a self-publishing contract not author friendly. Specifically, he highlighted many problems that “self-publishing” companies have in common. Last, he covered specific marketing techniques for success.

    Mark Levine co-founded Click Industries in 2000 and developed the concepts for all of the company’s web sites. Mark is a 1989 graduate of the University of Wisconsin-Madison, where he doubled majored in political science and journalism. He graduated from Georgetown University Law Center in 1992 and practiced corporate, entertainment, and intellectual property law for nine years.

    In addition to writing and creating the web sites that comprise Click Industries, Mark has also published scholarly works, a novel, and a non fiction book. His law review article, “Home Office Deductions: Deserving Taxpayers Finally Get a Break” was published in the ABA Tax Lawyer in 1991 and was cited by the U.S. Supreme Court in 1992.

    His first novel, I Will Faithfully Execute was published in 2000, was awarded his publisher’s Book of The Year Award for 2000-2001, and was read by former President Bill Clinton. Mark’s second novel, Saturn Return, is a coming-of-age novel that examines who we are, where we’re going and who we’re meant to be with.

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    ]]>     http://www.authorsaccess.com/getting-published/mark-levine-legal-issues-of-self-publishing/feed 0     Karolina Linares : Finance Your Publishing with Cash on Hand http://www.authorsaccess.com/book-development/karolina-linares-finance-your-publishing-with-cash-on-hand http://www.authorsaccess.com/book-development/karolina-linares-finance-your-publishing-with-cash-on-hand#comments Sun, 26 Nov 2006 21:33:51 +0000 Victor Volkman http://authorsaccess.com/archives/17 Karolina V. LinaresJoin us on Internet Voices Radio on Thursday, Nov. 30th, 2006 at 8PM EDT as we speak with author and self-publisher Karolina V. Linares of Use Cash To Buy It dot com.  Her book is all about how she took the proper steps to break free from over using and abusing credit cards in her life. After taking close to five years of paying off her outrageous credit card debt, it dawned on her that she could really help other people in the same predicament. We’ll retrace the path she took to produce this remarkable book.  Along the way, we’ll see how you can put her hard-won lessons to use in your own writing and publishing venture.  Specifically, she’ll touch on these topics

    • Use Cash To Publish
    • Planning a budget to publish
    • Your own talent, what you can do to save money and only expend time.
    • Sticking to a plan of staying with in the budget
    • Keeping a debt free attitude about publishing your creation
    • Utilizing only profits for further marketing of your book

    Karolina V. Linares was born in Prague, Czechoslavakia (now Czech Republic). Her family immigrated to the USA in 1969. By trade, Karolina is a graphic artist and sign designer, for over twenty years. Graphic arts, fine arts, music, cooking, sailing and of course writing are her passions.  She is happily married to Julian Linares who inspired “Use Cash To Buy It!”. Together, they live a very easy going financial lifestyle based on use cash principles, even in our age of electronic transactions.

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    ]]>     http://www.authorsaccess.com/book-development/karolina-linares-finance-your-publishing-with-cash-on-hand/feed 0     Elizabeth Burton: The Lifecycle of Publishing a Book http://www.authorsaccess.com/book-development/the-lifecycle-of-publishing-a-book-from-start-to-finish http://www.authorsaccess.com/book-development/the-lifecycle-of-publishing-a-book-from-start-to-finish#comments Fri, 10 Nov 2006 13:07:17 +0000 Victor Volkman http://authorsaccess.com/archives/16 Elizabeth BurtonJoin us on Internet Voices Radio on Thursday, Nov. 15th 2006 at 8PM EDT as we speak with veteran author and editor Elizabeth Burton. She’ll be talking to us about the basic goals and struggles that a new author must contend with: getting comfortable selling your new product, understanding the role of the editor in improving your product, effectively working with the publishing company through the steps of copyediting, proofing,  cover design and all the little things that turn a manuscript into a book.

    Elizabeth Burton decided she wanted to be a writer one night after she scared her friends with a made-up-on-the-spot horror tale that left them with goosebumps. Forty years later, she finally made it when her first novel, the fantasy Dreams of Darkness, was published. While she waited to get on the bestseller list, she decided to make a little spending money editing books, which led to her becoming the editor-in-chief at Zumaya Publications, a small Canadian press in 2005. She is currently a partner in the company and now living in Austin, Texas. Elizabeth calls it the “total-immersion school of publishing.”

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