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Authors Access » Greeting Cards http://www.authorsaccess.com Where Authors Get Successful Sat, 04 Feb 2012 18:12:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Kate Harper – Getting Into the Greeting Card Market http://www.authorsaccess.com/technology/self-publishing/kate-harper-getting-into-the-greeting-card-market http://www.authorsaccess.com/technology/self-publishing/kate-harper-getting-into-the-greeting-card-market#comments Sat, 17 Oct 2009 14:18:41 +0000 Victor Volkman http://authorsaccess.com/archives/162 On October 15th, 2009 Irene Watson and Victor R. Volkman spoke with greeting card and gift industry maven Kate Harper. Kate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over …

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On October 15th, 2009 Irene Watson and Victor R. Volkman spoke with greeting card and gift industry maven Kate Harper. Kate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kate’s turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain. She informed us on key areas of getting started as a writer or self-publisher of greeting cards, including:

Card terends: research, seasonal cards, occasional cards, and publishers
What subject areas and categories to focus on, how to stay organized
Test marketing your cards and card verse.
Seven most common mistake card writers will make
Why competition in the card business is vastly over-estimated

Two years ago, she transitioned out of manufacturing and into licensing, where she now designs cards for Recycled Paper Greetings (a subsidiary of American Greetings Corporation) and gift items for seven other companies.

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