Monthly Archives: November 2009

Paul Krupin – Press Releases that Get Results

On November 19th, 2009 Victor R. Volkman and Irene Watson interviewed media release guru Paul Krupin about whether Press Releases are still revelant to marketing your books in 2009. Krupin is the author of numerous books about publicity, search engines, and other topics.  His latest book Trash Proof News Releases is also available as a free eBook download. We covered a wide-range of talking points, including

  • So What Exactly Is A News Release?
  • Why Is This So Hard To Do? What Makes This So Special?
  • So What Exactly Do Media People Look For When They Receive A News Release?
  • So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?
  • How do you know when you’re ready?
  • What Specifically Should Authors Do To Create This Galvanizing Candy – This Magic Script .
  • What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)
  • Which Are Better For Authors To Aim At – Book Reviews Or Feature Stories & Why?
  • How do you know when you achieve success with a news release?
  • So once you have a trash proof news release, what do you do with it
Paul Krupin
Paul J. Krupin is a former US government scientist and once-upon-a-time lawyer (best kind) would much rather be fishing on the Columbia River, which is less than a mile from where he lives in Eastern Washington State. He’s has hundreds and hundreds of publishing clients who range from NY Times best sellers (like Dan Brown, Jack Canfield, Mark Victor Hansen and Andy Andrews) to first timers and seasoned self publishers and small press publishers we know and talk with on all of the online discussion group lists.Favorite Quote – You reach happiness and success when you help the people you can help the most and get rich at the same time.
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Donna Kakonge – How to Turn Your Writing Career into Journalism

On November 5th, 2009 Tyler R. Tichelaar and Victor R. Volkman spoke with Toronto-based educator and print, radio, and TV journalist Donna Kakonge about how any writer can successfully refocus their work into the freelance journalism marketplace. She believes that you CAN break into the journalism business without having to have a specialist bachelor’s degree in the subject. Donna has been involved in the Canadian Broadcasting Corporation (CBC) and Radio Canada International (RCI) on and off for 15 years at the local, national and international levels of both television and radio. She has also worked for the Discovery Channel and Discovery Channel International, Vision TV, the BBC and various publications around the world. Key talking points of tonight’s talk were:

  • How can I educate myself to start a career in journalism?
  • What important trade associations can help me on my journey?
  • Besides book writing, what other kinds of journalism are out there now today?
  • Should I establish some sort of business identity?
  • Can I make money just form my blogs?
  • What about rejection, how do you deal with it?
Donna Kakonge
Donna Kakonge started writing seriously at the age of seven. Her grade two teacher, Mrs. Chen, had the whole class keep a journal. She wrote a story about dinosaurs that Mrs. Chen deemed “outstanding.” Ever since then, she has been hooked.She went to journalism school at Carleton University in Ottawa, Canada where she graduated with the Marjorie Nichols Award for being the student with the most promise of becoming an exceptional journalist. She has also been nominated for a Gemini Award (the Canadian version of the Emmy) for work done with the Discovery Channel and has been part of a W Network project “Tell it Like it Is” that won a Hugo Award.Her education continued with a master of arts in media studies and communications from Concordia University in Montreal, Canada. Her thesis was on the politics of black hair. She has written 31 books, one of them called What Happened to the Afro? that gives a different side to Chris Rock’s docu
mentary Good Hair. She has also edited Being Healthy: Selected Works from the Internet and has a book called How to Write Creative Non-fiction is published by Lulu. You can find her books on Amazon.com and other fin e-tailers.She can speak both French and English, a bit of Italian and Spanish. She has received a Quebecor Documentary Fellowship from DOC Toronto. She currently teaches at Seneca College and Centennial College in Toronto. Her subject areas are writing and broadcast.
How to Write Creative Non-fiction
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